淘宝闪购接入千问，微盟商户抢占AI商业新入口

新浪财经01-15

近日，继淘宝闪购与微盟集团达成战略合作后，阿里旗下AI应用“千问”与淘宝闪购完成深度集成，通过“千问+淘宝闪购+微盟”，实现了AI搜索直达商家交易闭环，为本地生活服务领域带来了全新变量。　　上述联动意味着中国AI智能体商业正在加速落地，阿里千问完善其商业生态的同时，进一步强化了淘宝闪购作为即时零售平台的技术底蕴，同时也将为已与淘宝闪购达成战略合作的微盟商户创造AI商业新增量。伴随阿里正在构建“...

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GROWTH \"A\" ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC"},"translate_title":"Taobao flash sale connects to Qianwen, Weimob merchants seize new entrances for AI business","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"ALBmain":0.6,"02013":1.95,"HBBD.SI":0.6},"content_text":"近日，继淘宝闪购与微盟集团达成战略合作后，阿里旗下AI应用“千问”与淘宝闪购完成深度集成，通过“千问+淘宝闪购+微盟”，实现了AI搜索直达商家交易闭环，为本地生活服务领域带来了全新变量。\n　　上述联动意味着中国AI智能体商业正在加速落地，阿里千问完善其商业生态的同时，进一步强化了淘宝闪购作为即时零售平台的技术底蕴，同时也将为已与淘宝闪购达成战略合作的微盟商户创造AI商业新增量。伴随阿里正在构建“AI引导+即时履约”的全新消费入口，微盟作为连接品牌商户与平台的关键纽带，其价值正获得进一步凸显。\n　　据悉，目前微盟智慧生鲜、智慧商超、智慧门店解决方案均已接入淘宝闪购平台能力。微盟方面表示，合作初期已有多家微盟商户在淘宝闪购平台产生交易订单，验证了这一全新商业模式的市场期待和商业潜力。\n　　值得一提是，微盟集团近期还推出了微盟星启GEO解决方案，其自研生成式引擎优化技术，可帮助品牌提升在包括千问在内的AI搜索的可见度，通过完善“AI+营销”布局，微盟在前端流量和后端技术方面，不断强化自身All in AI的战略。\n　　智能体商业浪潮下的合作契机\n　　当前，AI技术正以前所未有的速度和广度渗透到各个产业领域。AI时代入口的争夺不仅是模型能力本身，更取决于平台在生态整合、能力交付、场景覆盖上的系统化优势。AI与消费和零售领域的深度融合已成为不可逆转的全球趋势。\n　　2025年，沃尔玛宣布与OpenAI达成合作，消费者可在ChatGPT内完成选购与“即时结账”，由沃尔玛履约交付。这种“对话即入口、入口即交易”的范式迁移，标志着智能体电商时代的到来。而科技巨头谷歌则在近期押注人工智能购物，推出面向零售商的新型人工智能代理，这使得智能体商业引发全球范围内的关注。而淘宝闪购与千问打通并与微盟集团达成战略合作，正是顺应这一趋势的重要布局。\n　　目前在中国市场，AI也已深度融入消费场景。AI已从“后台算法”变成用户决策的前端入口之一。据市场研究数据，约40%的消费者愿意接受来自AI助手的产品推荐，年轻群体的接受度更高。\n　　微盟集团方面表示，截至目前，该公司已针对零售电商等垂直行业迭代出包括导购智能体、智能经营智能体等在内的15个AI 智能体“全家桶”。男装品牌柒牌公布2025年双十一大促数据显示，通过接入微盟集团WAI导购智能体后，柒牌官方小程序商城中，高价值客户实现“自动化”导流并贡献了高达70.6%的GMV（商品交易总额），驱动商城业绩刷新纪录。\n　　AI重构流量超级入口与增长红利\n　　目前，千问APP已灰度上线淘宝闪购服务。在用户完成千问与淘宝闪购账号的绑定授权后，千问APP可基于用户输入的商品需求，智能推荐并协助完成下单，在应用内实现从需求提出、商品搜索与选择到支付的全链条服务。\n　　千问与淘宝闪购的协同，为微盟商户打开了新的想象空间。当用户通过千问提出消费需求时，AI助手可直接推荐淘宝闪购上的商户，并引导至微盟支持的私域小程序完成交易闭环。这将使得淘宝闪购的服务模式从“人找货”升级为“货懂人”，极大地简化了决策流程，提升了用户体验和转化效率。这种“AI引导+即时履约+私域运营”的新模式，将大幅提升流量转化效率，亦为包括微盟商户在内的众多商家打开了新的增长空间。\n　　微盟此前已经验证了多平台经营与核销能力，其小程序已支持抖音、美团等主流平台团购券的创建与多场景核销。这套成熟跨端链路为淘宝闪购提供了可快速复用的底层基建，将显著提升商户运营效率。\n　　在AI代理购物兴起的背景下，这种流量通路重构具有重要意义。随着消费者日益依赖AI进行产品搜索和购买决策，传统电商平台的“货架”功能和搜索引擎的“导航”功能将被削弱。对于品牌而言，能否被主流AI智能体生态轻松索引、理解和推荐，将直接影响其市场存亡。\n　　微盟商户通过接入淘宝闪购，实际上获得了进入未来AI购物生态的“门票”。随着AI电商的持续发展，这一流量超级入口的价值将进一步凸显。\n　　微盟与淘宝闪购的“生态共建”升级\n　　2026年伊始，淘宝闪购就宣布与微盟集团达成战略合作，将围绕即时零售、数字营销、技术创新等多维度展开合作与业务探索。双方合作公告披露后，资本市场迅速给出积极反应，微盟集团次日开盘股价大涨超7%。\n　　微盟与淘宝闪购的合作核心在于系统层面的深度对接。双方通过技术打通与业务协同，助力微盟商户高效接入淘宝闪购平台，实现本地零售“到家、到店”一体化运营。\n　　在阿里巴巴方面，淘宝闪购被集团赋予重要战略地位。与微盟的合作，正是淘宝闪购实现“有质量扩张”的关键举措。基于微盟在微信生态的深度布局，淘宝闪购能够触达更多沉淀在微信私域流量的中腰部商户，特别是在服务类等非餐领域补齐供给短板。\n　　对于正苦于自建即时零售运营中心高昂成本的零售品牌而言，这一“一键接入”模式提供了标准化解决方案。微盟的商户能够在不变更既有运营中枢的前提下，获得即时零售履约与交易入口，大大降低了运营复杂度与成本。\n　　与之对应，微盟集团的多平台经营和核销能力已通过市场验证，其小程序已支持抖音、美团等主流平台团购券的创建与多场景核销。这套成熟跨端链路为淘宝闪购提供了可快速复用的底层基建，将显著提升商户运营效率。\n　　小结\n　　AI与零售等垂直行业的深度融合正在全球范围内加速推进。从亚马逊的AI助手Rufus和沃尔玛与OpenAI的合作，到谷歌面向零售商的新型人工智能代理，再到千问与淘宝闪购的打通，科技巨头纷纷布局AI购物新生态。\n　　在这一浪潮下，微盟与淘宝闪购的合作代表了一种更加开放和协同的发展路径。通过技术打通、资源互补和流量共享，双方共同构建了一个能够适应AI时代竞争的新零售基础设施。随着AI技术的不断成熟和消费者行为的深刻变革，这种基于能力互补的生态合作模式，有望为中国智能商业注入全新活力和想象空间。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：宋雅芳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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