不到 20 万元买特斯拉？“廉价版” Model 3 或进工信部目录，FSD全面转向订阅制

每经网01-14

每经记者｜刘曦每经编辑｜余婷婷一则特斯拉展示家用充电桩的宣传网页，引发了市场对其“廉价版”车型将进入中国市场的广泛猜测。近日，有网友发现特斯拉中国官网的家用充电桩页面，展示的充电车辆图片是此前已在美国上市的“廉价版”特斯拉Model Y，随后引发市场猜测该车型是否即将引入中国市场。图片来源：特斯拉中国官网对此，《每日经济新闻》记者在特斯拉中国官网发现，此前出现的“廉价版”车辆宣传照现已被...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2603669083?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-14 19:17","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2603669083","market":"us","top_or_hot":-1,"title":"不到 20 万元买特斯拉？“廉价版” Model 3 或进工信部目录，FSD全面转向订阅制","media":"每经网","content":"<div>\n<p>每经记者｜刘曦    每经编辑｜余婷婷一则特斯拉展示家用充电桩的宣传网页，引发了市场对其“廉价版”车型将进入中国市场的广泛猜测。近日，有网友发现特斯拉中国官网的家用充电桩页面，展示的充电车辆图片是此前已在美国上市的“廉价版”特斯拉Model Y，随后引发市场猜测该车型是否即将引入中国市场。图片来源：特斯拉中国官网对此，《每日经济新闻》记者在特斯拉中国官网发现，此前出现的“廉价版”车辆宣传照现已被...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260114191931a71a024a&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>不到 20 万元买特斯拉？“廉价版” Model 3 或进工信部目录，FSD全面转向订阅制</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n不到 20 万元买特斯拉？“廉价版” Model 3 或进工信部目录，FSD全面转向订阅制\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-14 19:17 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260114191931a71a024a&s=b><strong>每经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>每经记者｜刘曦    每经编辑｜余婷婷一则特斯拉展示家用充电桩的宣传网页，引发了市场对其“廉价版”车型将进入中国市场的广泛猜测。近日，有网友发现特斯拉中国官网的家用充电桩页面，展示的充电车辆图片是此前已在美国上市的“廉价版”特斯拉Model Y，随后引发市场猜测该车型是否即将引入中国市场。图片来源：特斯拉中国官网对此，《每日经济新闻》记者在特斯拉中国官网发现，此前出现的“廉价版”车辆宣传照现已被...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260114191931a71a024a&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2602419157.SGD","symbol_name":"HSBC ISLAMIC GLOBAL EQUITY INDEX \"AC\" (SGD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260114191931a71a024a&s=b","article_id":"2603669083","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260114191931a71a024a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2603669083","pubTimestamp":1768389478,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"值得注意的是，与上述仍停留在传闻阶段的消息不同，另一款疑似为“廉价版”Model 3的车型，已进入工信部车型目录。《目录》显示，该款被视为“廉价版”Model 3的车型搭载52.9 kWh电池，在CLTC工况下的续航里程为480公里。“廉价版”售价或低于20万元关于即将在国内推出的Model 3 标准续航升级版的售价，目前特斯拉中国官方尚未公布。2025年特斯拉全球交付量与中国零售量均出现下滑。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU2602419157.SGD":"HSBC ISLAMIC GLOBAL EQUITY INDEX \"AC\" (SGD) ACC","TSL":"1.25倍做多TSLA ETF-GraniteShares","LU2360107168.USD":"BGF NEXT GENERATION TECHNOLOGY \"A4\" (USD) INC","LU1145028129.USD":"ALLIANZ INCOME AND GROWTH \"AQ\" (USD) INC","LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","TESL":"Simplify Volt TSLA Revolution ETF","BK4598":"佩洛西持仓","LU2236285917.USD":"ALLIANZ GLOBAL INCOME \"AMG\" (USD) INC","LU1232071149.USD":"AZ FUND 1 GLOBAL GROWTH SELECTOR \"AAZ\" (USDHDG) ACC","TSLQ":"2倍做空TSLA ETF-Tradr","LU0320765059.SGD":"FTIF - Franklin US Opportunities A Acc SGD","IE00BJLML261.HKD":"HSBC GLOBAL EQUITY INDEX \"HCH\" (HKD) ACC","LU1674673691.USD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AD\" (USD) INC","LU1914381329.SGD":"Allianz Best Styles Global Equity Cl ET Acc H2-SGD","LU2420271590.USD":"ALLIANZ SELECT INCOME AND GROWTH \"AT\" (USD) ACC","LU2249611893.SGD":"BNP PARIBAS ENERGY TRANSITION \"CRH\" (SGD) ACC","TSLY":"TSLA期权收益策略ETF-YieldMax","LU0316494557.USD":"FRANKLIN GLOBAL FUNDAMENTAL STRATEGIES \"A\" ACC","LU1674673428.USD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AC\" (USD) ACC","LU0234570918.USD":"高盛全球核心股票组合Acc Close","LU1839511570.USD":"WELLS FARGO GLOBAL FACTOR ENHANCED EQUITY \"I\" (USD) ACC","LU1861559042.SGD":"日兴方舟颠覆性创新基金B SGD","TSLS":"1倍做空TSLA ETF-Direxion","LU2456880835.USD":"ALLIANZ GLOBAL INCOME \"AT\" (USD) ACC","LU0708995401.HKD":"FRANKLIN U.S. OPPORTUNITIES \"A\" (HKD) ACC","LU0820561818.USD":"安联收益及增长平衡基金Cl AM DIS","LU2471134952.CNY":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (CNYHDG) INC","BK4516":"特朗普概念","LU1551013342.USD":"Allianz Income and Growth Cl AMg2 DIS USD","LU2471134879.HKD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (HKD) INC","IE00B19Z8X17.USD":"FTGF CLEARBRIDGE US LARGE CAP GROWTH  \"AG\" (USD) ACC","LU2471134523.USD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (USD) ACC","TSDD":"2倍做空TSLA ETF-GraniteShares","LU0345769128.USD":"NINETY ONE GSF GLOBAL EQUITY \"A\" (USD) ACC","LU0943347566.SGD":"安联收益及增长平衡基金AM H2-SGD","LU2471134796.USD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (USD) INC","LU0234572021.USD":"高盛美国核心股票组合Acc","LU2750360641.GBP":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (GBPHDG) INC","LU0210536198.USD":"JPM US GROWTH \"A\" ACC","LU0820562030.AUD":"ALLIANZ INCOME AND GROWTH \"AMH2\" (AUDHDG) H2 INC","TSLA":"特斯拉","IE00B19Z9505.USD":"美盛-美国大盘成长股A Acc","LU1861558580.USD":"日兴方舟颠覆性创新基金B","LU0345769631.USD":"NINETY ONE GSF GLOBAL EQUITY \"A\" (USD) INC","LU2750360997.AUD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (AUDHDG) INC","SG9999015945.SGD":"LionGlobal Disruptive Innovation Fund A SGD","LU2896262040.SGD":"JPM US GROWTH FUND \"A\" (SGD) ACC","LU0345770308.USD":"NINETY ONE GSF GLOBAL STRATEGIC EQUITY \"A\" (USD) ACC","TSLP":"TSLA收益溢价策略ETF-Kurv","BK4543":"AI","LU0345770993.USD":"NINETY ONE GSF GLOBAL STRATEGIC EQUITY \"A\" (USD) INC","IE00BWXC8680.SGD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A5\" (SGD) ACC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU0672654240.SGD":"FTIF - Franklin US Opportunities A Acc SGD-H1","BK4604":"机器人概念","TSLG":"2倍做多TSLA ETF-Leverage Shares","LU1861215975.USD":"贝莱德新一代科技基金 A2","TSLZ":"2倍做空TSLA ETF-T-Rex","LU1548497426.USD":"安联环球人工智能AT Acc","LU1429558221.USD":"Natixis Loomis Sayles US Growth Equity RA USD","SG9999015952.SGD":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (SGD) ACC","LU1861220033.SGD":"Blackrock Next Generation Technology A2 SGD-H","BK4511":"特斯拉概念","LU2756315664.SGD":"ALLIANZ INCOME AND GROWTH \"AMI\" (SGDHDG) INC","LU1435385759.SGD":"Natixis Loomis Sayles US Growth Equity RA SGD-H","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4550":"红杉资本持仓","LU1629891620.HKD":"ALLIANZ INCOME AND GROWTH \"AMG2\" (H2-HKD) INC","LU2326559502.SGD":"Natixis Loomis Sayles US Growth Equity P/A SGD-H","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","BK4612":"AI芯片","LU1778281490.HKD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AD\" (HKD) INC","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","TSLI":"2倍做多TSLA ETF-ProShares","BK4581":"高盛持仓","LU0082616367.USD":"摩根大通美国科技A（dist）","BK4099":"汽车制造商","LU2360106780.USD":"BGF WORLD TECHNOLOGY \"A4\" (USD) INC","BK4534":"瑞士信贷持仓","SG9999015986.USD":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (USD) ACC","LU0077335932.USD":"FIDELITY AMERICAN GROWTH \"A\" INC","LU1066051225.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AC\" (USD) ACC","LU1551013425.SGD":"Allianz Income and Growth Cl AMg2 DIS H2-SGD","BK4555":"新能源车","LU2756315318.SGD":"ALLIANZ INCOME AND GROWTH \"AMG\" (SGDHDG) INC A","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","LU2023250330.USD":"ALLIANZ INCOME AND GROWTH \"AMG\" (USD) INC","BK4588":"碎股","LU1720051017.SGD":"Allianz Global Artificial Intelligence AT Acc H2-SGD","TSLT":"2倍做多TSLA ETF-T-Rex","LU0823411888.USD":"法巴消费创新基金 Cap","IE00BK4W5L77.USD":"HSBC GLOBAL FUNDS ICAV US EQUITY INDEX \"HC\" (USD) ACC","LU1066051811.HKD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (HKD) INC","BK4527":"明星科技股","BK4585":"ETF&股票定投概念","LU2462157665.USD":"ALLIANZ GLOBAL INCOME \"A\" (USD) INC","IE00BK4W5M84.HKD":"HSBC GLOBAL FUNDS ICAV US EQUITY INDEX \"HC\" (HKD) ACC","LU0964807845.USD":"ALLIANZ INCOME & GROWTH \"A\" (USD) INC","SG9999015978.USD":"利安颠覆性创新基金A","LU2087621335.USD":"ALLSPRING GLOBAL FACTOR ENHANCED EQUITY \"A\" (USD) ACC","TSYY":"收益增强TSLA ETF-GraniteShares","LU1852331112.SGD":"Blackrock World Technology Fund A2 SGD-H","LU2417539215.USD":"ALLIANZ GLOBAL INCOME \"AMF\" (USD) INC","BK4592":"伊斯兰概念","TSLW":"TSLA周配息ETF-Roundhill","LU2063271972.USD":"富兰克林创新领域基金","LU2108987350.USD":"UBS (LUX) EQUITY SICAV GLOBAL OPPORTUNITY SUSTAINABLE (USD) \"P\" (USD) ACC","LU2213496289.HKD":"ALLIANZ INCOME AND GROWTH \"AT\" (HKD) ACC","LU1066051498.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (USD) INC","LU2290526834.HKD":"BGF NEXT GENERATION TECHNOLOGY \"A2\" (HKDHDG) ACC","BK4551":"寇图资本持仓","LU1066053197.SGD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM3\" (SGDHDG) INC","CRSH":"做空TSLA 期权收益策略ETF-YieldMax","LU0323591593.USD":"SCHRODER ISF QEP GLOBAL QUALITY \"A\" (USD) ACC","LU0820561909.HKD":"ALLIANZ INCOME AND GROWTH \"AM\" (HKD) INC","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH \"P\" (USD) ACC","LU1267930730.SGD":"富兰克林美国机遇基金AS Acc SGD (CPF)","LU0109391861.USD":"富兰克林美国机遇基金A Acc","LU2357305700.SGD":"Allianz Global Artificial Intelligence ET H2-SGD","LU1366192091.USD":"ALLIANZ US EQUITY PLUS \"AM\" (USD) INC","IE0034235303.USD":"PINEBRIDGE US RESEARCH ENHANCED CORE EQUITY \"A\" (USD) ACC","IE00B19Z8W00.USD":"FTGF CLEARBRIDGE US LARGE CAP GROWTH \"A\" INC","BK4574":"无人驾驶","BK4548":"巴美列捷福持仓","LU0056508442.USD":"贝莱德世界科技基金A2","LU0823414478.USD":"法巴经典能源转换基金","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","LU0097036916.USD":"贝莱德美国增长A2 USD","LU0466842654.USD":"HSBC ISLAMIC GLOBAL EQUITY INDEX \"A\" (USD) ACC","LU2403377893.USD":"ALLIANZ SELECT INCOME AND GROWTH \"AM\" (USD) INC","LU0689472784.USD":"安联收益及增长基金Cl AM AT Acc","IE00B1BXHZ80.USD":"Legg Mason ClearBridge - US Appreciation A Acc USD","TSLR":"2倍做多TSLA ETF-GraniteShares","LU2250418816.HKD":"BGF WORLD TECHNOLOGY \"A\" (HKD) ACC"},"translate_title":"Buy a Tesla for less than 200,000 yuan? The \"cheap version\" Model 3 may enter the catalog of the Ministry of Industry and Information Technology, and FSD will fully shift to a subscription system","themeId":"62b39f856adb738825cb9eb041302e66","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TESL":0.6,"TSLA":1.98,"TSLW":0.6,"TSLQ":0.6,"TSLS":0.6,"TSLT":0.6,"TSYY":0.6,"TSLZ":0.6,"TSLP":0.6,"TSLR":0.6,"TSLI":0.6,"TSL":0.6,"TSLY":0.6,"CRSH":0.6,"TSLG":0.6,"TSDD":0.6},"content_text":"每经记者｜刘曦    每经编辑｜余婷婷一则特斯拉展示家用充电桩的宣传网页，引发了市场对其“廉价版”车型将进入中国市场的广泛猜测。近日，有网友发现特斯拉中国官网的家用充电桩页面，展示的充电车辆图片是此前已在美国上市的“廉价版”特斯拉Model Y，随后引发市场猜测该车型是否即将引入中国市场。图片来源：特斯拉中国官网对此，《每日经济新闻》记者在特斯拉中国官网发现，此前出现的“廉价版”车辆宣传照现已被替换为上述图片。截至目前，特斯拉中国官方尚未对此事作出回应，一位特斯拉中国销售人员向记者回应称：“未收到这方面消息”。“廉价版”Model 3进入工信部目录？值得注意的是，与上述仍停留在传闻阶段的消息不同，另一款疑似为“廉价版”Model 3的车型，已进入工信部车型目录。记者查阅工信部官网发现，2025年12月31日发布的《减免车辆购置税的新能源汽车车型目录（第二十六批）》（下称《目录》）信息显示，特斯拉中国有6辆车型进入目录，其中包括一款“Model 3 标准续航升级版”的车型。如果按照关键词“标准版”来对应，该车型或为已在美国上市的Model 3 Standard（标准版），也就是俗称的“廉价版”Model 3。《目录》显示，该款被视为“廉价版”Model 3的车型搭载52.9 kWh电池，在CLTC工况下的续航里程为480公里。目前在华销售的后轮驱动版Model 3 CLTC续航为634公里，相比之下，新版车型的续航能力有显著缩减。图片来源：工信部官网公开信息显示，已在美国上市的“廉价版”Model 3车型相较于现有版本精简了约20项配置，例如取消了车头贯穿式灯带和车窗双层隔音玻璃、外后视镜调节改为手动、座椅不再支持电动调节等，其动力性能也相应有所调整。“廉价版”售价或低于20万元关于即将在国内推出的Model 3 标准续航升级版的售价，目前特斯拉中国官方尚未公布。若以美国市场3.69万美元（约合25.8万元人民币）的售价为参考，这一价格高于目前中国市场在售最便宜的后轮驱动版Model 3（23.55万元人民币），显然不符合“廉价版”的市场定位与特斯拉在中国的一贯定价策略。因此，市场分析普遍认为，该车型在中国的最终售价将显著低于这一参考价。特斯拉全球副总裁陶琳曾在2025年5月指出，上海超级工厂生产的Model 3/Y已有超过95%的零部件实现本土化采购，这正是中国消费者能以“全球最低价”购买到特斯拉的关键。基于这种成本控制能力，业内预测，传言中的中国市场“廉价版”Model 3的起售价或将下探至20万元人民币以内，以此形成全新的价格标杆，进一步拓宽市场覆盖面。事实上，特斯拉在中国市场推出“廉价版”车型，核心原因是应对全球及中国本土市场的增长压力，并战略性地切入规模最大的主流汽车消费市场。一方面，这直接源于特斯拉面临的增长挑战。2025年特斯拉全球交付量与中国零售量均出现下滑。全球层面，2025年特斯拉交付量由2024年的178.9万辆下降8.6%，至163.6万辆；中国市场方面，2025年其在华累计销量为62.56万辆，同比下降4.8%。尽管上海工厂的产量占全球总交付量的52%，但特斯拉的市场份额正被快速迭代的中国本土品牌蚕食，其产品结构单一的问题日益凸显。推出廉价车型是刺激销量、稳固市场地位最直接有效的手段。图片来源：每经记者 刘曦 摄另一方面，这也是特斯拉为了进入中国汽车消费的真正“主战场”。中汽协数据显示，2025年上半年，新能源乘用车的销量主要集中在15万至20万元区间，累计销量151万辆，同比增长16.8%。特斯拉现有车型均位于20万元以上区间。通过推出售价有望下探至20万元以内的“廉价版”，特斯拉将首次进入这个竞争最激烈、用户基数最大的市场，或许能帮助它更快打开新的增长空间。更深层次看，此举还服务于特斯拉更长远的软件与生态战略。即便车辆售价降低，特斯拉也很可能保留其自动驾驶硬件。通过廉价车型迅速扩大车辆保有量，意味着特斯拉能收集更多行驶数据以反哺其自动驾驶系统迭代，并为未来的软件订阅服务积累庞大的潜在付费用户基础。特斯拉FSD取消买断，全面改为“订阅制”除了加大车型更新迭代，1月13日，特斯拉CEO马斯克在社交平台宣布，特斯拉将在2月14日后停止销售FSD（Full-Self Driving，全自动驾驶）的一次性买断权益，此后，FSD将仅以月度订阅的形式提供。目前，FSD在美国的一次性购买价格为8000美元（约合5.8万元人民币），月度订阅费为199美元；而在中国市场，其买断价格为6.4万元人民币，暂未上线月度订阅服务。图片来源：特斯拉官网实际上，在美国市场，特斯拉FSD的价格也非一成不变。公开资料显示，自2018年以来，特斯拉FSD的买断价格一度从5000美元飙升至1.2万美元，2024年后价格回落至8000美元。有观点认为，特斯拉FSD之所以过渡到月度订阅，主要是为降低体验门槛，提升功能渗透率，为技术迭代积累更多路测数据。此外，FSD处于BETA阶段，功能持续优化，订阅制可降低用户对 “一次性购买即完美” 的预期，也便于特斯拉按迭代节奏调整服务内容。特斯拉FSD在中国市场的推广也在不断调整。自2025年2月正式推出后，其名称从最初的“完全自动驾驶能力”先后调整为“FSD智能辅助驾驶功能”和现今的“智能辅助驾驶系统”。在功能推广方面，特斯拉于2025年2月25日推出城市道路Autopilot功能，3月17日启动FSD限时体验活动，但仅一周后就暂停了该活动。在2025年三季度财报电话会议上，马斯克透露，FSD预计将于2026年一季度获得入华审批。截至当地时间1月13日，特斯拉（NASDAQ:TSLA）股价报447.20美元/股，下跌0.39%，最新市值1.48万亿美元。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2603669083","isCrawlerRequest":true}