从淘宝、京东到美团，小红书为何接连“握手”巨头？

产业深观01-15

继2025年5月，淘宝天猫、京东等电商平台陆续与小红书签订“红猫计划”“红京计划”后，美团在新年伊始便与美团达成了“红美计划”。根据计划，首期将开放美团买药行业线，即美团平台商家可在小红书投放的广告笔记挂链跳转，实现“种草直达”。通过该计划，小红书用户可以轻松获得美团所提供的即时零售的服务。在即时零售已然成为一种潮流和趋势的当下，小红书与美团的合作，可以说是切中了行业发展的大方向，可以满足用户对于...

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