马踏祥云新品至，开年跃起奔新程——记比亚迪叉车2026年全球新品发布峰会

中国储运杂志01-14

在中国的文化中有这样一句俗语——“一日之计在于晨，一年之计在于春”，以鼓励和催促人们在尽早的时机，为未来制定下相对准确的计划，从而获得事半功倍的效果。而2026年开年，比亚迪叉车便以迅雷之姿，举办了其2026年全球新品发布峰会，力求在新的一年，以新产品促新征程，以新模式促新增长。直营+代理双渠道驱动需求满足在本次峰会上，比亚迪集团第十八事业部总经理毕国忠表示，2026年比亚迪叉车在旗下产品、...

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双渠道驱动需求满足在本次峰会上，比亚迪集团第十八事业部总经理毕国忠表示，2026年比亚迪叉车在旗下产品、解决方案的全方位创新迭代之外，还将在销售模式上引入重大新举措，从而在竞争愈发激烈的市场之上强化自身竞争力，满足需求愈发多样化的用户之声。比亚迪集团第十八事业部总经理毕国忠依托“直营+代理”的双渠道驱动模式，让2026年比亚迪叉车的新征程拥有更多可能。毕国忠告诉本刊记者：“在以往的认知中，‘直营与代理’看似是一种相对冲突的发展模式，但其实不然，因为两者满足的用户需求不同，或者说比亚迪叉车希望打造的‘直营与代理’是一种差异化的市场布局。”其诠释道：“比亚迪叉车认为，直营对应的是‘超低价’市场需求，即销售价格无法覆盖代理商成本支出的需求环节。该部分市场需求如果没有厂家的直营覆盖，客户将很难在市场上选购到心仪的新设备，只能退而求其次选择二手设备或无品牌背书的杂牌小厂设备。”因此，比亚迪叉车作为一家致力于“新能源搬运设备”的民族企业，有责任推动新能源搬运设备在我国的普及和推广，直营模式将是最好的方式之一。同时，直营模式的引入，还将增强代理渠道的收入，特别是在售后服务环节，为代理渠道带来更多的服务订单。从而做到“直营扩大市场覆盖，代理增收服务订单”的联动式发展。“钠”边与这“锂”  技术驱动满足各种温度、场景此外，本次峰会上，新产品、新技术自然是最吸睛的部分，从现场可以看到，比亚迪叉车发布了包含新能源搬运车、仓储车、叉车和无人搬运机器人等在内的多款机器人，无论是在产品工艺上，还是在三电技术上，均让人眼前一亮。尤其是比亚迪叉车推出了其首款钠电池叉车。据了解，钠电池相比于锂电池具备安全性更高、成本更低廉、工作温度范围更宽泛等特点，充放电适配温度可分别达到充电环境温度-20-60℃、放电环境温度-40-60℃。而据《2025-2030年中国钠离子电池材料深度分析及发展前景研究预测报告》显示，2023年中国钠盐储量为155.35亿吨，较上年增长8.01%，庞大的储量对于未来钠电池成本的进一步下挫提供了资源支撑。比亚迪叉车相关工作人员表示，如在东北极低温环境下，钠电池不仅能够保证高效的工作效率，还能够在低温环境中确保电池容量留存率，从而达到更长的续航时间。此次比亚迪叉车钠电池叉车的推出，未来将在一定程度上缓解低温/极低温环境下的搬运设备使用困境。“钠”边说完，还看这“锂”。比亚迪叉车钠电池叉车的推出并没有延缓其在锂电池上的继续精进。刀片电池作为主导，依旧延续了其技术的强势，且乘用车领域三电的技术下放，为工业车辆行业带来了高效、稳定、安全且动能澎湃的搬运“大芯脏”。毕国忠还表示，未来，不仅是刀片电池，包括比亚迪集团部分乘用车产线，也将下放给工业车辆制造使用，进一步降低工业车辆的制造成本，让利于市场并最终惠及用户。智能+无人  推动行业向高质量迈进继钠电池新品之后，比亚迪叉车智能物流集成解决方案与各类型无人智能搬运设备，则在在本次峰会上掀起了又一波高潮。从场内到场外，从搬运到牵引再到分拣，比亚迪叉车展出了其覆盖多场景、多行业、多环节的无人化、智能化解决方案。在仓储领域，AGV、无人叉车、无人搬运车、无人堆高车保障从水平到垂直的无人化高效搬运效率；在搬运领域，无人牵引车可满足货物A到B的自动流转；在分拣输送领域，移载系列无人设备不仅能够实现输送/分拣线的快速搭建，还实现了无处不输送/分拣的理念，记者在现场看到，仅需短短几秒，2台移载系列无人设备便可对接成一条输送/分拣短线，对接完成后便可实现货物流转。现场负责人告诉记者：“相较于传统的输送/分拣线永久性搭建，移载系列无人设备的可复组属性能够为用户降低更多建设成本，且由于移载系列无人设备可实现单兵搬运，使得输送/分拣线进一步具备了搬运属性，做到一机多用。”可以说，比亚迪叉车旗下的移载系列无人设备，能够让输送/分拣线实现陪伴用户的效果，客户业务规模发展壮大后则通过加购让输送/分拣线延展，如需要更换场地，只需要把现有移载系列无人设备运输到新场地，便可快速搭建起新的输送/分拣线。从而让用户有更多的成本空间去聚焦于自身发展。比亚迪叉车认为，未来智能化、无人化趋势不可逆，那么在此基础上，能够让用户更轻松地用上智能化、无人化设备便尤为重要，比亚迪叉车也将积极创研智能物流设备，在助推仓储物流行业发展的同时，提升智能物流设备在用户场景内的普及。撰稿：孙富奇编辑：孙昊审核：马岩","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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