红猫、红京之后，小红书种草直达与美团上线“红美计划”

新浪科技01-13

新浪科技讯 1月13日上午消息，据悉，小红书已于美团达成“红美计划”，首期开放美团买药行业线，即美团平台商家可在小红书投放的广告笔记挂链跳转，实现“种草直达”。这也是继2025年5月，淘宝天猫、京东等电商平台陆续与小红书签订“红猫计划”、“红京计划”后首个即时零售平台加入。　　据悉，快克、小葵花、芬必得等成为红美计划中首批试水种草直达医药品牌，正值冬季，买药需求高峰期，种草直达平均带动品牌小红书...

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1月13日上午消息，据悉，小红书已于美团达成“红美计划”，首期开放美团买药行业线，即美团平台商家可在小红书投放的广告笔记挂链跳转，实现“种草直达”。这也是继2025年5月，淘宝天猫、京东等电商平台陆续与小红书签订“红猫计划”、“红京计划”后首个即时零售平台加入。\n　　据悉，快克、小葵花、芬必得等成为红美计划中首批试水种草直达医药品牌，正值冬季，买药需求高峰期，种草直达平均带动品牌小红书站内搜索量增42%、并一键跳转美团买药完成交易，订单成本较行业均值下降超33%。\n　　公开信息显示，美团目前支持全国近3000个市区县旗的即时零售服务，平台上拥有全国超过25万家药店，其中超过1.5万家为24小时药店。\n　　小红书于2025年9月正式上线的种草直达，补齐了品牌在种草的过程中颇具挑战的“最后一公里”，品牌发现，在投放种草广告的同时搭配“种草直达”，进店效率比单独投放任一工具提升76%。\n　　公开材料显示，2025年双11期间，加入种草直达的品牌数量比618翻倍，借助小红书种草直达，天猫、京东等平台实现百万成交的商品超过1000个。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：宋雅芳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like 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