B站李旎：广告收入增长远高于大盘水平

新浪科技01-13

新浪科技讯 1月13日下午消息，B站举行2026 AD TALK营销伙伴大会，B站副董事长兼COO李旎以数字人的形式致辞。　　李旎表示，B站日活用户达到了1.17亿，月活用户达到了3.76亿，用户平均年龄26岁，新用户平均年龄23岁。　　“一个健康的内容生态除了社区和创作者，商业化也是重要组成部分。去年，超过2.2亿用户在B站观看过消费类内容，如此强烈的消费需求，带动了B站广告收入的持续增长。...

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