10年免费包修将点燃今年空调战火

家电圈01-13

整机10年免费包修，从2026年起，是否会点燃空调市场新的商业战火？又是否会引发空调巨头们新一轮的掰手腕？周简撰写最近，奥克斯空调宣布，从2026年1月1日起，奥克斯品牌的全系家用空调产品，将享受整机10年免费包修服务。相当于，未来10年奥克斯空调在使用过程中出现任何产品问题，用户需要维修将享受免费政策。梳理公开资料后，家电圈发现，这是自格力电器于2021年推出家用空调10年免费包修服务政策之后，...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260113212529a716070b&s=b><strong>家电圈</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>整机10年免费包修，从2026年起，是否会点燃空调市场新的商业战火？又是否会引发空调巨头们新一轮的掰手腕？周简撰写最近，奥克斯空调宣布，从2026年1月1日起，奥克斯品牌的全系家用空调产品，将享受整机10年免费包修服务。相当于，未来10年奥克斯空调在使用过程中出现任何产品问题，用户需要维修将享受免费政策。梳理公开资料后，家电圈发现，这是自格力电器于2021年推出家用空调10年免费包修服务政策之后，...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260113212529a716070b&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1808992512.USD","symbol_name":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) 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war","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"600690":1.86,"00300":1.87,"HXXD.SI":0.6,"01810":0.9,"06690":1.86,"000333":1.87,"MIUmain":0.6,"000651":1.9},"content_text":"整机10年免费包修，从2026年起，是否会点燃空调市场新的商业战火？又是否会引发空调巨头们新一轮的掰手腕？周简撰写最近，奥克斯空调宣布，从2026年1月1日起，奥克斯品牌的全系家用空调产品，将享受整机10年免费包修服务。相当于，未来10年奥克斯空调在使用过程中出现任何产品问题，用户需要维修将享受免费政策。梳理公开资料后，家电圈发现，这是自格力电器于2021年推出家用空调10年免费包修服务政策之后，准一线空调阵营中第一家推出10年免费包修服务政策的企业。这是否意味着，接下来的2026年市场大战，一线及准一线空调巨头之间，将会聚焦“10年免费包修”服务，展开新的商业拉锯和用户抢夺？其实，就在奥克斯空调于2025年12月宣布实施“10年免费包修”政策之前，长虹空调就宣布于2024年1月1日起全系列家用空调享受10年免费包修服务，小米空调则宣布于2025年1月1日起家用空调、家用中央空调均享受10年免费包修服务。也就是说，目前空调10年免费包修的企业阵营，已经从最初的格力电器一家，扩大为奥克斯空调、长虹空调到小米空调等多家企业的共同推动。按照目前空调产业的品牌阵营和竞争格局，基本实现了一线、准一线、二三线的均匀分布。这就意味着，接下来美的、海尔，以及海信、TCL等企业一旦全面参与，那么2026年空调市场竞争的焦点和热点，就将全面聚焦“10年免费服务”展开争夺和引爆。其实，在空调行业，最近几年围绕“10年免费包修”服务营销的企业并不少。从美的、海尔、卡萨帝、海信，到TCL、飞利浦、美博等众多企业，都已经陆续推出。主要有两种方式：一种是聚焦自家的高端机、明星机，推出了10年免费包修服务，相当于给用户提供了一个增值的回报；另一种是针对主销机、主推机，推出12年免费换新机、12年免费包修服务等，就是一种抢夺用户眼球的服务营销。那么，对于2026年的空调市场争夺战，为什么10年免费包修服务会成为新的抢夺热点？一是成本不高。短期内不会增加空调企业的运营成本和费用支出。10年免费包修服务，虽然是对空调整机长达10年品质服务承诺，看似“成本高、投入多”。但是，对于空调这种高度成熟的工业品来说，产品故障和维修高发期往往会在3、5年之后，甚至很多大企业的空调产品在长达10年都不会出现故障，不需要维修。短期内，10年免费包修服务政策不会增加企业的运营成本和费用，中长期实施过程中出现问题的概率也不大，自然会受到空调企业的看好。更重要的是，很多空调企业的营销团队都是职业经理人，人员更迭周期短，大家只关心眼前的市场业绩与得失，不会操心5年后、10年后的市场与经营。二是用户有感觉。10年免费包修服务的效果要比直接拼低价、产品降价更为直观和显性。当前，一线市场上，叠加国补政策的优惠，很多空调产品的价格一路走低，市场主销1.5匹空调价格普遍在千元左右。在原材料价格大幅度增长的背景下，空调企业继续降价的空间有限，动力不足。不可能真的为了拼低价而亏损，这也与国家反内卷的政策方向相违背。对于用户来说，10年免费包修服务，是一笔很容易算清楚的经济账。空调在长达10年的使用过程中，出现任何产品故障及服务需求，用户都不需要再额外掏钱了。这相当于省了一大笔钱。这些年，消费者普遍都遭遇过空调超过三包期之后的维修服务“乱收费、多收费”等陷阱。最重要的原因，家电圈认为，还在于众多空调企业在2026年一线市场的竞争与抢夺，在铜等原材料价格持续大涨的背景下，不可能继续无休止地拼低价，而长达10年的免费包修服务价值权益高达数千元，对于用户的吸引力更强。当然，10年免费包修服务，会不会成为空调行业主流企业共同的商业动作，家电圈认为，还需要时间给出答案。但是，从目前一线市场的反馈来看，用户的满意度和认同度较高，相关企业在终端市场上的竞争效果也比较明显。不过，10年免费包修对于空调行业的众多服务商来说，却是重要的经营拐点。会压低很多空调服务商的服务收费标准，导致安装、维修、保养等服务面临空调企业的统一价结算。这也是空调产业竞争的一个缩影，有人欢喜有人忧！声明：家电圈所有原创文章，未经授权一律严禁转载","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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