雷军宣布小米SU7击败Model 3，小米汽车能否完胜特斯拉？

华夏时报网01-14

2025年，小米汽车全年交付量突破41万辆，同比增长超200%。同时，小米SU7全年销量达到258164辆，高于特斯拉Model 3同期的200361辆，成为国内同级别纯电轿车销量冠军。小米集团创始人雷军在个人账号对此回应称：“特斯拉确实强，但并非不可战胜！我自豪的是，SU7是迄今为止唯一击败Model 3的同档纯电轿车！出色的产品力和品质，才会有这样的销量。”　　在仅仅两年时间内，小米汽车完成了...

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3同期的200361辆，成为国内同级别纯电轿车销量冠军。小米集团创始人雷军在个人账号对此回应称：“特斯拉确实强，但并非不可战胜！我自豪的是，SU7是迄今为止唯一击败Model 3的同档纯电轿车！出色的产品力和品质，才会有这样的销量。”　　在仅仅两年时间内，小米汽车完成了...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202601143619006397.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4516","symbol_name":"特朗普概念","start_time":0,"source_url":"http://finance.eastmoney.com/a/202601143619006397.html","article_id":"2603369985","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202601143619006397.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2603369985","pubTimestamp":1768381310,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"2025年，小米汽车全年交付量突破41万辆，同比增长超200%。同时，小米SU7全年销量达到258164辆，高于特斯拉Model3同期的200361辆，成为国内同级别纯电轿车销量冠军。小米集团创始人雷军在个人账号对此回应称：“特斯拉确实强，但并非不可战胜！我自豪的是，SU7是迄今为止唯一击败Model3的同档纯电轿车！出色的产品力和品质，才会有这样的销量。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81810":"小米集团-WR","BK4516":"特朗普概念","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","LU1328277881.USD":"MANULIFE 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Can Xiaomi Motors completely beat Tesla?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"TSLP":0.6,"TESL":0.6,"TSYY":0.6,"TSLA":1.88,"TSLS":0.6,"TSLY":0.6,"TSDD":0.6,"TSLZ":0.6,"HXXD.SI":0.6,"TSLG":0.6,"CRSH":0.6,"TSLQ":0.6,"TSLT":0.6,"TSLI":0.6,"01810":1.96,"XIACY":1.96,"TSL":0.6,"TSLW":0.6,"MIUmain":0.6,"TSLR":0.6},"content_text":"2025年，小米汽车全年交付量突破41万辆，同比增长超200%。同时，小米SU7全年销量达到258164辆，高于特斯拉Model 3同期的200361辆，成为国内同级别纯电轿车销量冠军。小米集团创始人雷军在个人账号对此回应称：“特斯拉确实强，但并非不可战胜！我自豪的是，SU7是迄今为止唯一击败Model 3的同档纯电轿车！出色的产品力和品质，才会有这样的销量。”　　在仅仅两年时间内，小米汽车完成了从交付第一辆车到年销突破41万辆的跨越，并在国内同级细分领域中反超特斯拉Model 3，赢得销冠。凭借2025年的这张成绩单，让小米汽车在身处舆论风暴与质疑的当下，也为自己暂时赢得了继续下一轮竞争的主动权。　　小米SU7登顶销冠　　2025年，小米SU7销量超越特斯拉Model 3赢得同级年度销冠，或许在小米第一台车SU7上市当晚就已埋下伏笔。2024年3月28日晚10点，SU7正式开启预订，4分钟预定破万辆，7分钟突破2万辆，27分钟突破5万辆，24小时内预定达到8.8万辆，这一数字已超过不少车型一整年的销量。一夜之间，小米汽车从旁观者转为头号玩家，雷军则被众人顶礼膜拜，称谓也从“雷总”封为“雷神”，自此，“小米”和“雷军”变成了流量和热点的代名词。　　2024年，是小米集团“人车家全生态”战略全面落地的一年。这一年，小米汽车全年9个月售出13.6万辆，平均每月售出1.5万辆。据2024年财报披露，小米“智能电动汽车等创新业务”分部毛利率达到18.5%。同时，小米在财报中表示，将全力冲刺2025年小米汽车交付35万辆的目标。　　随着小米汽车产能的提升，小米汽车在2025年进入了快速扩张的关键阶段。首月，小米SU7交付量突破2万辆；2月27日晚，SU7 Ultra正式上市，尽管起售价达到52.99万元，但市场热度依旧高涨。2小时内预订量即突破1万辆，并于3月2日开启交付，至此，小米在售车型扩展至两款。根据2025年第二季度财报披露，上半年两款SU7系列车型累计交付达15.7万辆，月均交付约2.6万辆，交付能力与节奏稳定良好。　　6月26日，小米汽车首款SUV YU7上市，预售数据再创新高，3分钟大定破20万，1小时破28.9万，18小时锁单超24万辆。随着YU7在7月启动交付，小米汽车的月度交付量继续抬升，7月突破3万辆，9月进一步冲高至4万辆。2025年第三季度财报显示，当季新车交付10.8万辆，小米汽车首次实现单季盈利，净收益达到人民币7亿元，其智能电动汽车及AI等创新业务分部的毛利率已由去年同期的17.1%提升至25.5%。　　最终，小米汽车2025年全年交付超41万辆，月均销量同比增长约126%。其中，在20万元以上中大型纯电轿车细分市场，小米SU7以25.8万辆的全年销量，超过特斯拉Model 3的20.0万辆。雷军对此表示，SU7是迄今为止唯一击败Model 3的同档纯电轿车，特斯拉也并非不可战。　　汽车行业分析师周跃在接受《华夏时报》记者采访时表示，无论是小米汽车两款车型上市当晚的预订表现，还是其随后展现出的增长速度，在当前汽车市场中都属罕见现象，这背后既取决于其对市场定位和用户需求的准确判断，也离不开小米多年积累的用户基础与品牌信任。　　销冠光环背后　　不过，随着2025年小米汽车销量走向顶峰的同时，公众对其品牌形象，产品信心也开始被重新看待。　　据多家汽车市场研究机构统计，小米汽车的首批用户以年轻群体为主，20—30岁年龄段占比较高，小米SU7是不少用户的“人生第一辆车”。从购车因素来看，首批小米车主中，有68%的受访者将“外观设计”作为主要原因，其次看中“品牌”。此外，选择“创始人人格魅力”作为购车原因的比例高达80%。这也意味着，小米汽车的车主以年轻用户为主，消费决策更偏情绪化。此外，以小米SU7为例，其最大功率达到220—495kW、峰值扭矩400—838Nm，小米SU7 Ultra版零百加速更是达到仅2.78秒，媲美百万级超跑，整体定位明显偏向高性能，也符合大部分此年龄段车主对驾驶体验的追求。在此背景下，多地开始出现部分车主在城市道路进行竞速、激烈驾驶的情况，还有“弹射起步”等性能挑战视频在网络扩散，一时间引发了多起交通事故。由于常常出现小米汽车冲出道路的情况，网络上也出现了小米汽车被称为“绿化带战神”这一标签。　　而真正将小米汽车安全和质量问题推向舆情高潮的是2025年3月的一场事故。2025年3月29日晚，一辆小米SU7标准版电动轿车在安徽铜陵德上高速公路池祁段发生严重交通事故。事发前，车辆在高速公路上以116km/h速度行驶，并开启了驾驶辅助系统。车辆在接近施工路段时撞上了隔离带水泥桩，随后燃烧并爆炸，致车内三名女性乘客全部不幸遇难。　　事故曝光后迅速引发公众关注和热议。讨论的焦点更多为智能驾驶功能，包括辅助系统的识别能力、预警与接管是否足够及时，以及事故发生后车辆的被动安全和逃生条件是否存在缺陷。同年9月，小米汽车《缺陷汽车产品召回管理条例》和《缺陷汽车产品召回管理条例实施办法》的要求，向国家市场监督管理总局备案召回部分SU7标准版电动汽车，共计116887辆。召回原因为，部分车辆在L2高速领航辅助驾驶功能开启的某些情况下，对极端特殊场景的识别、预警或处置可能不足，若驾驶员不及时干预可能会增加碰撞风险，存在安全隐患。　　小米在产品宣传方面的争议和舆论风波也时有出现。小米在SU7 Ultra发布时,推出了一款价格为4.2万的可选配碳纤维前舱盖，并宣称它具有“双风道空气动力学导流”和增强散热等性能，是基于原型车的赛道级设计。雷军也曾在个人账号表示，“碳纤维前舱盖,不仅改了外观件,内部结构也改了,双风道直接导向轮毂,支持轮毂散热”。然而，部分车主在提车后发现，这个所谓“风道”前舱盖内部并无真正的风道连接，对散热和下压力也没有实质改善，与宣传不符。　　此外，2025年9月，小米在新机宣传海报上用大字打出“逆光之王”，却在海报右下角以极小字号标注“逆光之王是产品设计目标”。这一事件让小米再次陷入“夸大宣传”与“文字游戏”的争议旋涡，引发了广泛的公众批评，导致品牌好感度在短期内瞬间降低。　　周跃对《华夏时报》记者指出，小米起家于互联网业务，随后拓展至手机及家用电子产品领域，此次切入汽车制造这一高复杂度产业，本身就意味着将接受更高的公众关注度和更严格的外部监督。同时，雷军个人影响力与品牌形象的高度绑定，在为小米汽车迅速带来市场声量和销量的同时，一旦产品表现偏离了创始人此前所强调的安全承诺与价值判断，相关质疑也会被迅速放大，舆论反弹也将更为集中和强烈。　　对于2025年以来围绕小米汽车的负面舆情增多，周跃认为，这些争议并非单一事件所致，而是快速放量背景下，多重因素叠加的结果。虽然在2025年小米SU7的全年销量高于特斯拉Model 3，雷军认为特斯拉并不是不可战胜的，但从长期来看，小米要完全战胜特斯拉并非易事，市场将会给出最终答案。（文章来源：华夏时报网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2603369985","isCrawlerRequest":true}