京东101HOME全国首店落子上海静安，线下家居布局再提速

优居研究院01-13

在家居零售持续调整的背景下，京东正以更主动的姿态切入线下。2025年底，京东宣布推出全新家居零售品牌“101HOME”，其全国首店落子上海万航国际中心，计划于2026年6月开业。该项目位于静安寺商圈核心区，与宜家上海静安城市店直线距离不足300米，这一选址本身，已释放出强烈的行业信号。图源网络，侵删具体来看，101HOME并非传统家居卖场，而是一个融合家居、潮流零售、餐饮与社交的复合型生活方式空间...

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