“海尓”碰瓷“海尔”！1688平台多款产品涉嫌虚假宣传

中国新闻网01-14

你以为下单的是海尔冰箱，收到的却是“海尓”冰箱？近日有媒体报道称，江苏淮安一名消费者在阿里巴巴1688平台首页推荐的店铺花358元购买了一台“海尔”冰箱，收货后却发现是“先科”品牌。报道称，消费者在店铺上看到的“海尔”实际是“海尓（ěr）”。“海尓”与“海尔”两者字形高度相似，将“尔”字的横勾换成横，变成“尓”。阿里巴巴平台客服称，涉事商家广州晴汇贸易商行相关做法涉嫌虚假宣传，平台将依据相关规则对...

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Many products on the 1688 platform are suspected of false propaganda","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"600690":1.95,"HBBD.SI":0.6,"09988":0.9,"ALBmain":0.6,"BABA":0.9,"06690":1.95},"content_text":"你以为下单的是海尔冰箱，收到的却是“海尓”冰箱？近日有媒体报道称，江苏淮安一名消费者在阿里巴巴1688平台首页推荐的店铺花358元购买了一台“海尔”冰箱，收货后却发现是“先科”品牌。报道称，消费者在店铺上看到的“海尔”实际是“海尓（ěr）”。“海尓”与“海尔”两者字形高度相似，将“尔”字的横勾换成横，变成“尓”。阿里巴巴平台客服称，涉事商家广州晴汇贸易商行相关做法涉嫌虚假宣传，平台将依据相关规则对其进行处理。1月14日，中新网在1688平台上已搜索不到这家店铺。同时，中新网发现，1688平台上仍有不少“海尓（ěr）”字样的电器产品。1688平台上，出现多个“海尓”品牌。 截图自1688平台。中新网以消费者身份随机询问了一款“海尓燃气热水器”产品，商家显示为上海昊乐信息科技有限公司，该店客服多次强调称是“海尔”产品且获得授权。但海尔智家相关工作人员向中新网表示：“此店铺并非海尔开设，与海尔无关，产品并非海尔品牌，为山寨产品，侵犯海尔权益行为。海尔已联合电商平台相关部门监测并打击，将和电商平台积极联合维权。”此外，另一商家表示，其标题标注的“海尓”冰箱，实际品牌是好太太。中新网注意到，该商品详情介绍未显示明确的品牌标识。通过中国商标网查询，记者也注意到，在35类（广告和销售）商标中，暂未有商家申请“海尓”商标。相比于海尔品牌产品，“海尓”字样产品价格明显更低，比如“海尓128升双门冰箱家用”产品为203元，类似产品海尔冰箱超600元。部分“海尓”字样产品全网销量超7000台。对于平台上“海尓”字样的电器产品，中新网向1688方面询问，但未获其官方回应。“‘海尓’字样近似‘海尔’，这是一个故意打擦边球的行为，能够造成消费者的误认和误解，涉嫌消费欺诈。”北京市京师律师事务所合伙人熊超表示，平台方是否需要承担责任，要看是否履行了审核备案义务。如果没有及时要求商家整改下架，存在扩大化范围损失，则要承担相应责任。他还补充称，若遇到这类情况，消费者可通过消费者协会、电商平台、工商管理部门等渠道进行投诉维权。编辑：闫嘉欣责编：王珊珊","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2603160376","isCrawlerRequest":true}