Omdia：2025年中国大陆智能手机市场出货量2.823亿台华为时隔五年重夺第一

智通财经01-15

智通财经APP获悉，Omdia的最新研究显示，2025年，中国大陆智能手机市场全年出货量为2.823亿台，小幅下滑1%。华为以4680万台的出货量重回第一，占据17%市场份额。vivo紧随其后排名第二，出货量4600万台，市场份额为16%。苹果凭借第四季度的出色表现，全年出货量4590万台，跻身市场前三。小米出货4370万台，OPPO出货4280万台，分别位列第四第五。2025年第四季度，得益于...

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years","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"000065":1.67,"MACW.SI":0.6,"000063":1.67,"00763":1.67},"content_text":"智通财经APP获悉，Omdia的最新研究显示，2025年，中国大陆智能手机市场全年出货量为2.823亿台，小幅下滑1%。华为以4680万台的出货量重回第一，占据17%市场份额。vivo紧随其后排名第二，出货量4600万台，市场份额为16%。苹果凭借第四季度的出色表现，全年出货量4590万台，跻身市场前三。小米出货4370万台，OPPO出货4280万台，分别位列第四第五。2025年第四季度，得益于年末促销及国补政策的延续，大盘跌幅有所收窄，中国大陆智能手机市场四季度同比下降1%，出货7640万台。苹果以1650万台的出货量得到第一，占据22%市场份额。vivo排名第二，出货量1195万台，市场份额为16%。OPPO市场表现同比回升，出货量1160万台，排名相较去年同期上升两位，跻身市场前三。华为出货1110万台，排名第四，小米出货1000万台紧随其后。Omdia首席分析师侯林(Hayden Hou)表示：“苹果出货增长亮眼，其正通过产品差异化的升级策略，拉动整体出货并优化产品组合。除全新设计的iPhone 17 Pro系列受到消费者欢迎，存储及屏幕规格全面升级的iPhone 17维持前代起售价，使得基础版在产品组合中的贡献超越历代产品。中国品牌稳步延续高端化发展策略。华为加大对鸿蒙系统的投入与全面升级，在10月发布了HarmonyOS 6，并宣布投入10亿人民币，支持鸿蒙及AI生态创新。小米将旗舰机Xiaomi 17 Ultra的发布时间提前到12月，在友商推出新品前上市。”Omdia分析师钟晓磊(Lucas Zhong)表示，“正如我们在2025年年初所预计的，国补政策对市场的作用主要体现在拉动需求前置，而非创造有机增长。二三季度由于国补的不连续性，导致市场出现了一定的调整期。然而经过2025年的实践，包括苹果在内的所有厂商已经通过重整产品结构、调整定价策略完成布局，渠道商在全年运作中积累经验，建立了成熟、高效的执行流程，叠加年末及明年国补政策的延续，为2026年的市场发展奠定了稳健而积极的基础。Omdia首席分析师侯林(Hayden Hou)补充道，“2026年，成本上涨将成为智能手机厂商在中国及全球市场面临的重大挑战。持续上升的存储价格，使得元器件供应、产品配置及定价高度动态化——厂商必须在成本分配、价格竞争力和硬件升级方向之间找到平衡。尽管近期成本压力存在，厂商在渠道升级(如旗舰店拓展与改造)、AI及跨端生态体验建设，以及影像创新等长期价值领域仍保持稳健投入。我们预计，2026年中国市场仍将是实现价值增长和产品创新的一年。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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Omdia：2025年中国大陆智能手机市场出货量2.823亿台 华为时隔五年重夺第一

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Omdia：2025年中国大陆智能手机市场出货量2.823亿台华为时隔五年重夺第一