独家｜茅台1935降出厂价至668元/瓶，每瓶降130元

蓝鲸财经01-12

蓝鲸新闻1月12日讯(记者朱欣悦)1月12日，蓝鲸新闻记者获悉，茅台百亿大单品1935降出厂价至668元/瓶，每瓶降价130元。2025年茅台1935合同价798元/瓶。茅台1935是贵州茅台酒股份有限公司2022年1月推出的酱香系列酒核心大单品，定位千元价格带，承接飞天茅台之下的腰部市场，完善茅台产品矩阵。上市首年销售额破50亿元，2023年达110亿元，2024 年约120亿元，是行业成长...

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年约120亿元，是行业成长最快的百亿级单品之一，对茅台系列酒营收贡献接近五成。白酒行业分析师肖竹青对蓝鲸新闻记者指出，近年以来，白酒行业挤压效应加剧、市场需求疲软，1935的批价持续下行。此次调价是茅台顺应市场变化、优化产品价格体系的主动调整，旨在缓解渠道价格倒挂压力，推动产品动销与渠道利润修复。肖竹青认为，此次调价是陈华担任茅台集团董事长后强化“市场化”改革的具体体现，一方面通过市场供求关系调节发货节奏，另一方面建立价格随行就市机制，尊重市场规律及时调整产品价格政策。这一改革思路已显现成效：伴随茅台酒价格回归，消费人群与场景持续扩大，中小企业家、个体户及中产家庭成为“茅粉”增量，产品开瓶率显著提升。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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