雷军新年直播直言“小字营销”是行业陋习,今年要卖更多车

汽车之家资讯01-10

[汽车之家行业] 2026年1月3日晚，小米集团创始人、董事长兼CEO雷军举行了2026年第一场直播，在新年直播中定下全年了目标，要比去年卖更多的车：“2025年小米汽车交付量目标原本定的是30万辆，中间提高到35万，最后实现超过41万辆。”并宣布2026年小米汽车交付目标为55万辆。小米董事长特别助理兼公关部总经理徐洁云补充说，争取年底能再次超额完成交付目标。雷军连续直播四个小时，工程师完整拆解...

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