分众传媒傍上了阿里这个好大腿，业绩可能超预期

知常容01-12

要说2025年跟踪分众传媒最让我印象深刻的是什么，那毫无疑问是其刊挂率和广告主数量这2个指标的极端割裂了。熟悉我们知常容的朋友们都知道，我们数年来每周都会跟踪分众传媒各地各个点位套餐的广告投放情况，以便实时了解分众的经营情况、预测业绩。其中，刊挂率和广告主数量是我们跟踪的2个核心指标。一般情况下，刊挂率越高、广告主数量越多，也就往往意味着当时的广告投放需求越旺盛；反之，就表明当时的广告投放需求较弱...

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