最新！苹果将全面松绑巴西App Store支付限制，并支持三方应用商店！

DataEye游戏观察01-12

在与巴西反垄断监管机构达成和解后，苹果将对其在巴西的App Store政策进行一系列重要调整。根据协议内容，苹果将允许应用开发者在iOS生态内引入更多支付方式，包括外部支付链接、第三方支付方案，甚至替代性的应用分发渠道。这些变化预计将在2026年陆续落地，并将至少执行三年。这是紧接着苹果App Store在日本全面开放第三方支付之后，又一个市场加入App Store第三方支付松绑的行列。一、反垄断...

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Apple will completely loosen payment restrictions on the Brazilian App Store and support third-party app stores!","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1.97},"content_text":"在与巴西反垄断监管机构达成和解后，苹果将对其在巴西的App Store政策进行一系列重要调整。根据协议内容，苹果将允许应用开发者在iOS生态内引入更多支付方式，包括外部支付链接、第三方支付方案，甚至替代性的应用分发渠道。这些变化预计将在2026年陆续落地，并将至少执行三年。这是紧接着苹果App Store在日本全面开放第三方支付之后，又一个市场加入App Store第三方支付松绑的行列。一、反垄断调查推动政策松绑这一转变源于巴西竞争监管机构CADE对苹果App Store商业模式的长期调查。案件最早可追溯至2022年，当时拉美电商巨头MercadoLibre向CADE提交申诉，指控苹果强制要求开发者使用App Store内置支付系统、限制应用分发方式，构成滥用市场支配地位。在随后的数年中，苹果与监管机构之间经历了多轮交锋与博弈。尽管双方各有阶段性胜负，但在2025年中期，CADE已明确要求苹果在巴西允许替代性支付与应用分发方案。就在相关措施即将正式生效前，苹果选择与CADE达成和解，通过签署一份“终止承诺协议”来结束调查。二、开发者将获得哪些新自由？根据协议条款，苹果必须在巴西市场做出以下关键调整：允许应用内引导用户使用外部支付方式：开发者可在应用中提示用户前往外部网站完成交易，不再被强制使用苹果的应用内支付系统。允许第三方支付方式与Apple Pay并存：在同一应用内，开发者可以同时提供苹果支付系统与其他支付选项。开放替代性应用商店与分发渠道：iOS生态将首次在巴西允许第三方应用商店存在，而不仅限于官方App Store。限制“风险提示”的表达方式：苹果仍可向用户提示潜在的安全或隐私风险，但相关说明必须保持中立、客观，不得通过措辞或设计干扰用户选择。苹果需在105天内完成相关政策和技术层面的调整。若未按期执行，将面临最高1.5亿雷亚尔（约2700万美元） 的罚款，并可能重新启动反垄断调查。三、新的收费结构值得注意的是，开放支付方式并不意味着苹果放弃收费权。根据巴西监管机构披露的信息，苹果在新框架下仍将通过多种形式向开发者收取费用，具体包括：App Store内数字内容交易标准佣金：25%特殊扶持计划：10%若使用苹果支付系统，额外收取 5%App 内引导至外部支付仅使用不可点击的静态文本提示：不收费使用按钮或可点击链接跳转至外部网站：收取 15%第三方应用商店收取 5% 的“核心技术佣金”即便交易完全发生在App Store体系之外，只要应用运行在iOS平台上，苹果仍可通过上述机制获得一定比例的收入。四、行业新浪潮这一调整使巴西与欧盟、日本、韩国、美国等市场站在了同一监管轨道上，也被视为全球范围内对App Store商业模式施压的又一个重要案例。对于开发者而言，新政策显著提升了支付与分发层面的灵活性。例如，电子书、电商订阅等此前难以在iOS应用内直接交易的数字商品，未来有望通过外部支付方式合规销售。但与此同时，复杂的收费结构也意味着开发者需要在用户体验、合规成本与收入分成之间重新权衡。苹果方面则强调，相关调整是在监管要求下作出的妥协，公司仍将通过技术和规则设计，尽可能保障用户隐私与未成年人保护，并警告生态开放可能带来新的安全风险。随着三年协议正式生效，手游用户相当活跃的巴西市场正式加入App Store开放的市场浪潮，这一趋势也将在2026继续影响着全球手游市场生态。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2602590201","isCrawlerRequest":true}