微软澄清：Office品牌未消亡，更名仅涉及Office Hub应用

环球网01-10

【环球网科技综合报道】1月10日消息，据海外科技媒体Windows Latest透露，微软方面表示，Office品牌并未消失。此前Office应用更名为Microsoft 365 Copilot，而该应用本身又是在更早由Microsoft 365更名而来。外媒认为，这一系列命名变动，恰恰暴露了微软在产品命名上的混乱——随着Copilot功能在公司内部的推广，这种情况似乎愈发严重。但为何近期“...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260110145009a4b316f6&s=b><strong>环球网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【环球网科技综合报道】1月10日消息，据海外科技媒体Windows Latest透露，微软方面表示，Office品牌并未消失。此前Office应用更名为Microsoft 365 Copilot，而该应用本身又是在更早由Microsoft 365更名而来。外媒认为，这一系列命名变动，恰恰暴露了微软在产品命名上的混乱——随着Copilot功能在公司内部的推广，这种情况似乎愈发严重。但为何近期“...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260110145009a4b316f6&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2089283258.USD","symbol_name":"安联环球可持续基金Cl AM 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Copilot最初其实是一款名为“Office (Hub)”的应用（其中“Hub”通常不发音）。该应用于2022年11月更名为Microsoft 365，之后又改为Microsoft 365 Copilot。真正的演变路径是：Office Hub → Microsoft 365 → Microsoft 365 Copilot，而非从Office直接变为Microsoft 365 Copilot。实际情况是，微软多年来一直在逐步推动“Office”作为消费级品牌的隐退，转而推广Microsoft 365品牌——它至今仍是Microsoft 365，而非Microsoft 365 Copilot。“Office”这一名称目前仍出现在部分场景中，例如Office 2021 LTSC版本，同时也常被用来指代Microsoft 365订阅中包含的Office应用程序。这意味着“Office”品牌并未消失，也无法被彻底弃用。微软表示，“Office”是Microsoft 365生态系统的一部分，而“Microsoft 365 Copilot”则是该生态系统中的一个具体应用，因此不存在取消“Office”品牌的必要。微软365市场营销高级总监Gareth Oystryk向Windows Latest提供了以下声明：“我们近期并未对Office应用的名称进行任何更改。Word、Excel和PowerPoint——作为Microsoft 365办公套件中的核心应用——名称保持如初。”他进一步说明：“2022年11月，我们将面向网页和移动端的Office‘中心’应用更名为Microsoft 365应用。2025年1月，我们又将其更新为Microsoft 365 Copilot应用，以体现该应用在整合Copilot与Microsoft 365生产力体验至同一平台中所起的作用。”那么，既然Office名称依然存在，并且是Microsoft 365的一部分，Microsoft 365 Copilot到底是什么？它实质上是最初的Office Hub应用，可让用户在一个入口访问Excel、Word等Office应用程序。2022年11月，微软将“Office”应用（亦称为“Office Hub”）更名为Microsoft 365。这款Office Hub或Microsoft 365应用内置在Windows 11中，并且在Play商店和Apple App Store中搜索“Office”时仍可看到。最初，Office Hub/Microsoft 365整合了Word、Excel、PowerPoint文件以及PDF等内容的访问入口。2025年1月，微软将“Microsoft 365”（即最初的Office Hub应用）更名为“Microsoft 365 Copilot”，以体现其集成的Copilot功能升级。这就是为什么Microsoft Store、Play商店的列表以及应用启动画面会给用户造成“Office”或“Microsoft 365”本身被重新命名的印象——但实际上，变更的仅仅是该集线器应用的名称。社交媒体上的说法，本质上混淆了单一应用程序（Office Hub）的品牌重塑与整个产品线的品牌重塑。这种表述是“不准确的”，因为当人们看到“Microsoft 365 Copilot应用”时，容易误以为微软为所有应用都更了名。实际上，微软只是将Copilot的品牌标识贴在了原先名为Office/Microsoft 365的应用上。需要明确的是，Microsoft 365并未更名为“Microsoft 365 Copilot”。Microsoft 365是一项订阅服务（适用于工作或个人），它为用户提供Office应用（Word、Excel、PowerPoint、Outlook等）、OneDrive存储空间、Exchange电子邮件（商业版）等。值得注意的是，对于商业用户而言，Word、Excel、PowerPoint或Outlook中内置的Copilot功能并非自动向所有人开放。许多用户需要付费订阅或升级到更高版本才能使用；而对于个人版或家庭版用户，可能只能通过积分获得有限的Copilot使用权限，并且通常可以选择关闭Copilot的用户界面。（勃潺）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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