来了！比亚迪全新品牌曝光

汽车行业关注01-10

温馨提示：点击上方蓝字关注“汽车行业关注”，或者添加微信公众号：autoWechat，每日收获最新最快最热门的精彩汽车资讯。如果您有好的原创文章或者独家爆料，请发邮箱mail@autochat.com.cn在最新一期工信部申报图中，《汽车行业关注》发现比亚迪汽车工业有限公司新增“领汇”品牌，并在工信部申报多款车型，包括领汇e5、领汇e7、领汇e9、领汇M9四款车型，其中e系列均为纯电车型，领汇M9...

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BYD's new brand exposed","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"002594":1.96,"BYDDY":1.96,"HYDD.SI":0.6,"01211":1.96},"content_text":"温馨提示：点击上方蓝字关注“汽车行业关注”，或者添加微信公众号：autoWechat，每日收获最新最快最热门的精彩汽车资讯。如果您有好的原创文章或者独家爆料，请发邮箱mail@autochat.com.cn在最新一期工信部申报图中，《汽车行业关注》发现比亚迪汽车工业有限公司新增“领汇”品牌，并在工信部申报多款车型，包括领汇e5、领汇e7、领汇e9、领汇M9四款车型，其中e系列均为纯电车型，领汇M9是唯一一款插混车型。由于采用全新品牌命名，这些车型也同步采用全新品牌标识。值得一提的是，这四款车型其实都不是全新车型，而是有比亚迪现有车型换标而来。领汇e9基于比亚迪汉DM-i打造，外观上基本没有太大的变化，长宽高分别为4995/1940/1495(mm)，轴距为2920mm，动力方面搭载135kw和150kw两种功率的电机。领汇e7是由比亚迪海狮07EV打造而来，整体设计也基本不变，但是前大灯组设计有所修改，长宽高分别为4780/1900/1515mm，轴距为2820mm，动力方面搭载100kw和130kw两种功率电机。领汇e5则再熟悉不过了，是最老的秦PLUS EV版本，目前广深地区还有很多网约车或者出租车仍然采用这一车型进行载客，主要还是经济实惠，换标后的秦PLUS EV前格栅有所调整，整体风格不变，长宽高为4805/1837/1530mm，轴距为2718mm，动力搭载最大功率100千瓦的电机。最后一款车型是MPV，尾标“领汇M9”，其实就是此前在工信部申报的比亚迪M9。值得一提的是，比亚迪M9其实是比亚迪夏的出口版本，主要面向墨西哥市场推出，于2025年6月25日在墨西哥首发，但这款车型并未在国内上市。更名后的领汇M9长宽高分别为5145/1970/1805mm，轴距为3045mm，动力搭载1.5L发动机与电机组成的插电混动系统，电机最大功率200千瓦。行业认为，比亚迪之所以推出领汇品牌，主要还是为了避免主品牌“比亚迪”在个人消费者心中与“网约车”强关联，提升主品牌的豪华感和个性化价值，同时实现专业化分工，更精准地满足出行市场对车辆耐久性、经济性和维护便利性的核心需求。此前有行业分析指出，比亚迪因部分车型被舆论贴上“网约车”等标签，导致品牌形象受到一定影响，甚至出现顾客进店率显著下滑的情况。此次通过独立品牌运营网约车业务，有助于比亚迪王朝、海洋等主力系列更聚焦高端市场定位，提升品牌价值。比亚迪推出全新品牌领汇专攻B端市场，整合原有e系列车型，配套独立的销售和服务体系，其主意是为了剥离主品牌的网约车印象，助力王朝、海洋系列冲高。不过，想彻底扭转公众认知恐怕没那么容易，毕竟比亚迪秦PLUS在网约车市场的存在感太强，街头巷尾随处可见的身影，早已让“秦=网约车”的印象深入人心。当然，领汇品牌独立运营算是迈出了第一步，但要真正撕掉标签还得看后续产品能不能做出差异化，以及市场和用户的接受度如何。汽车行业关注      人气汽车新传媒每天分享有价值的汽车新闻汽车人的平台","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2602587251","isCrawlerRequest":true}