比亚迪打响“价值战”

汽车行业洞察01-11

在汽车行业不打无序“价格战”的制约下，比亚迪2026年开年通过加推混动车型长续航版的方式，试图以“价值战”破除当下的增长压力。1月8日，比亚迪秦家族迎来重磅加推，2026款秦L DM-i 和2026款秦PLUS DM-i 210KM长续航版双车同步上市，售价8.98万—12.28万元。此次上新的2026款秦家族，核心是增加了210公里纯电续航版，同时入门版车型的纯电续航统一至128公里，起售价保持...

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210KM长续航版双车同步上市，售价8.98万—12.28万元。此次上新的2026款秦家族，核心是增加了210公里纯电续航版，同时入门版车型的纯电续航统一至128公里，起售价保持不变。比亚迪汽车王朝网销售事业部总经理路天表示，作为家轿市场销量冠军，秦家族始终锚定用户核心需求，累计销量突破270万辆。此次上新车型在续航、配置等方面再进化，竞争力持续提升，为不同需求的家庭用户带来更优出行选择。在刚刚过去的2025年，比亚迪全年累计销售460.24万辆，蝉联全球新能源汽车销量冠军，其中秦家族以超过66万辆的成绩成为比亚迪旗下最畅销的产品。然而，比亚迪在国内销量已经出现负增长，2025年国内销量355.28万辆，低于上年同期的385.28万辆。比亚迪集团董事长兼总裁王传福对此坦言，主要原因在于比亚迪当前的技术领先度不及前几年，技术成果的市场惊艳度有所下降，叠加行业同质化特征渐显，这一变化符合产品及技术发展的周期性规律。但他也强调，“我之所以说目前技术不够领先，是因为后面还有重磅技术发布。”此次加推的2026款秦家族长续航版，无疑是比亚迪“技术鱼池”的体现之一。比亚迪方面表示，得益于第五代DM技术的持续进化，比亚迪加推的大电池插混车型搭载大容量插混专用刀片电池，不仅提升了电池的能量密度，还通过AI能耗管理等系统，在保持整车性能与重量不变的基础上，实现了翻倍的纯电续航。据介绍，2026款秦L DM-i 210KM长续航版从续航、舒适、安全、智能配置进行四大升级，产品价值全面跃升。新车纯电续航里程提升至210公里；满油满电综合续航达2110公里，NEDC百公里亏电油耗低至2.79升。2026款秦L DM-i全系共有6种外观颜色可选，包括墨竹青、星河米、松烟绿、冰珀青，未央灰，润玉白；内饰全系换装集成式豪华电子怀挡，根除繁琐换挡方式；一体式智能冷暖冰箱实用性超强。在舒适性配置方面，2026款秦L DM-i 210KM长续航版高配车型搭载了云辇-C智能阻尼车身控制系统，并配合多连杆独立悬架，无论是坑洼路、碎石路还是盘山路，都能稳稳应对。此外，新车还搭载了云辇预瞄系统，云辇与预瞄组成黄金搭档，能够提前抚平路途颠簸。安全方面，新车配备前排远端侧安全气囊，在侧面碰撞发生时，能减少前排乘员碰撞带来的二次伤害；W-HUD抬头显示系统将车速、导航、预警等信息投射在前挡风玻璃上，降低了车主分心风险，大大提升了行车安全。2026款秦PLUS DM-i 210KM长续航版则从续航、智能、外观三大维度进行升级，精准满足务实年轻家庭的需求，新车配备25.2千瓦时大容量电池，纯电续航达210公里，满油满电综合续航达2110公里，同时依托第五代DM技术百公里亏电油耗低至2.79升。新车搭载天神之眼C-辅助驾驶系统（DiPilot 100），具备高快领航、车道巡航辅助、全场景智能泊车等辅助驾驶功能，出行更安全省心。智能座舱高阶版-DiLink 100具备手车互联、无麦K歌、游戏中心等功能，让旅途充满更多乐趣。又一此外，2026款秦PLUS DM-i 全系新增墨竹青、松烟绿、未央灰三款车色，共7种可选，满足消费者多元审美需求；内饰换装集成式豪华电子怀挡，操作便利安全，提升车内的整体质感。“2026款秦L DM-i与2026款秦PLUS DM-i 210KM长续航版，凭借超长续航打破出行边界，以豪华科技配置重塑家轿体验，精准满足不同家庭需求。”路天表示，作为插混轿车的引领者，秦家族以硬核产品力和越级价值，必将成为2026年行业风向标，引领家轿市场迈向高品质发展新阶段。（中国经济网记者 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