中金：长剧集新规迈入观察窗口期关注内容供给创新

智通财经01-09

智通财经APP获悉，中金发布研报称，根据云合，2025年Top20长剧有效播放量同比降20%，41部长剧云合评级S+(同比减少3部)，国产独播剧部数占比小幅提升；2025年Top20综艺有效播放同降10%。2025年长剧行业整体处于深度调整期，而2026年或为广电新政观察窗口期；长剧/短剧/中剧/季播剧/网络故事片等多元形态的互补，分账激励/创新排播/精细化运营等新尝试，或在政策助力下共促行业积极...

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中金：长剧集新规迈入观察窗口期 关注内容供给创新

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中金：长剧集新规迈入观察窗口期关注内容供给创新