海信应用亚马逊云科技AI技术升级全球智能家居控制平台

与非网01-09

全球领先的消费电子和家电品牌海信宣布，应用亚马逊云科技领先的AI技术与服务，升级全球智能家居控制平台ConnectLife，助力海信打造首款面向跨业务域设计、支持多模态的生成式AI交互Chatbot，有效提升消费者智能交互体验，从而增加产品核心竞争力。基于全托管的生成式AI服务Amazon Bedrock、亚马逊云科技主导的开源Agent 开发框架Strands Agents，以及自动语音识别（...

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platform","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"USAW.SI":0.6,"00921":1.96,"AMZN":1.94,"000921":1.96},"content_text":"全球领先的消费电子和家电品牌海信宣布，应用亚马逊云科技领先的AI技术与服务，升级全球智能家居控制平台ConnectLife，助力海信打造首款面向跨业务域设计、支持多模态的生成式AI交互Chatbot，有效提升消费者智能交互体验，从而增加产品核心竞争力。基于全托管的生成式AI服务Amazon Bedrock、亚马逊云科技主导的开源Agent 开发框架Strands Agents，以及自动语音识别 （Automatic Speech Recognition, ASR）服务，海信成功升级ConnetLife智慧平台与终端家电，将传统按键式交互升级为语音、文字与图片交互，赋能家电与全球用户的互动更智能、更便捷、更精准。海信在全球设有30个研发中心、37个工业园区和生产基地，64个海外公司和办事处，连续9年成为中国全球化品牌10强，智能家电白电品类累积用户超过100万以上。早在2019年，海信就基于亚马逊云科技部署海外全球智能家居控制平台ConnectLife。目前，ConnectLife已接入设备超过几百万台，覆盖空调、冰箱、洗衣机、干衣机、厨电等。随着Agentic AI技术的迭代发展，海信敏锐地观察到Agentic AI与智能家居结合的丰富应用场景与发展潜力。以洗衣场景为例，通常智能洗衣机配备多种洗衣程序，有时多达二三十种，消费者时常不清楚如何选择合适的洗护程序。海信基于亚马逊云科技打造ConnectLife智慧平台中的“AI智能体”（AI Laundry Agent），用户可直接语音提出问题并拍照片输入衣物材质，“AI智能体”会分析并自动推荐合适的洗护程序与配置，大幅减少消费者的交互步骤，更加精准地满足用户洗衣需求。“AI智能体”也可用于厨房电器、空调等家电使用场景。以上功能在2026年国际消费电子展（CES）上展示，引发全球众多商家与消费者的关注与兴趣。基于全托管的生成式AI服务Amazon Bedrock，海信可以通过API访问从文本到图像的一系列强大的基础模型，从选择到部署调用仅需要2步即可完成，极大地加快了“AI智能体”功能推出的进程。同时，海信借助Amazon Bedrock Guardrails功能强化安全防护，保障用户交互数据与设备控制指令的合规安全。此外，海信还应用Strands Agents简化“AI智能体”的开发过程，充分释放基础模型的潜能，让模型自主进行推理、规划、工具调用和反思，海信开发者能够通过几行代码就轻松构建功能强大的Agentic AI 应用。同时，Strands Agents原生支持MCP协议，可以轻松关联内部、外部的海量工具资源，“AI智能体”可以根据任务需求动态调用服务器上的工具，实现功能的无限扩展。基于Amazon Transcribe自动语音识别服务，海信开发人员能够轻松地为ConnectLife智慧平台添加语音转文本功能，且Amazon Transcribe具有低延迟和支持多国语言的功能，助力海信为全球用户提供高效、流畅的使用体验。生成式AI应用落地的“最后三公里”十分关键，需要大量的工程化资源与投入。亚马逊云科技秉承AI共创的理念和实践，与海信团队紧密合作，从项目初期就参与产品规划和技术选型，基于亚马逊云科技长年深耕智能家居的最佳实践，为海信提供架构设计最优建议，以及“Generative AI assistant for Smart Devices Control”解决方案，高效推动 AI 交互功能落地。项目执行期间，亚马逊云科技行业团队、产品专家、解决方案架构师、专业服务及快速原型等团队共同协作，为海信多模态AI应用的工程化落地提供专业指导与建议，例如引入先进开发框架和方法、应用Amazon Bedrock AgentCore的Built-in Evaluators规范Agent并优化工作流程，以及建立成体系的多模态Agent开发方法等，助力海信快速提升研发能力，加速Agent原型交付，保障项目顺利落地与推进。海信全球营销中心冰冷运营中心总经理及ConnectLife版块负责人金庭万表示：“早自2019年，海信就选择亚马逊云科技部署海外全球智能家居控制平台，依托亚马逊云科技全球覆盖的基础设施与稳定高可用的云服务，海信实现全球业务快速拓展。在Agentic AI发展浪潮下，海信基于亚马逊云科技成功构建AI智能体解决方案，进一步提升产品智能交互功能，从而增强品牌核心竞争力。未来，海信将继续与亚马逊云科技合作深耕，将AI技术引入ConnectLife智慧平台的更多版块与场景中，例如智能空净、智能烹饪、智能能源、智能服务，为消费者带来全屋全时智慧解决方案。”亚马逊云科技中国区行业集群总经理田锋表示：“海信是全球领先的消费电子和家电品牌，我们很高兴为海信提供覆盖AI服务与上层应用框架的完整技术栈，通过对话式交互与意图识别提高用户体验，赋能海信实现智能家居产品的迭代升级。展望未来，亚马逊云科技将与海信继续深入合作，基于用户需求探索更多智慧生活场景的创新应用，加速智能家居向高端化、个性化、场景化升级。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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