泡泡玛特门店多款产品补货，线上成交价单日下跌8%

潇湘晨报01-09

1月9日，泡泡玛特泡泡玛特门店多款产品补货，包括Labubu象棋大冒险系列的两款产品、Labubu可口可乐系列、Labubu 4.0（心底密码系列）以及crybaby的SHINY SHINY系列。带动泡泡玛特该产品的市场价影响明显，价格最高下降9%。公开资料显示，LABUBU象棋大冒险“国王”潮流公仔的首发时间是2025年2月6日，有消费者甚至提前一个月定好闹钟等待发售。此外，Labubu可口可乐...

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day","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":1.95,"PMRTY":1.95},"content_text":"1月9日，泡泡玛特泡泡玛特门店多款产品补货，包括Labubu象棋大冒险系列的两款产品、Labubu可口可乐系列、Labubu 4.0（心底密码系列）以及crybaby的SHINY SHINY系列。带动泡泡玛特该产品的市场价影响明显，价格最高下降9%。公开资料显示，LABUBU象棋大冒险“国王”潮流公仔的首发时间是2025年2月6日，有消费者甚至提前一个月定好闹钟等待发售。此外，Labubu可口可乐系列、Labubu 4.0（心底密码系列）也被消费者视为热销IP。不过，从2025年下半年以来，泡泡玛特官方开启大面积补货，并持续加码产能。得物App数据显示，此次补货的LABUBU象棋大冒险“国王”潮流公仔市场成交价由1月8日的565元下降至519元，价格下跌了46元（8%），象棋大冒险“小皇后”吊卡市场成交价由1月8日的213元下跌至193元，价格下跌了20元（9%），LABUBU 4.0隐藏款“爱心”成交价由285元下跌至277元，价格下降8元（3%）。泡泡玛特每次补货均对产品的市场价有一定影响。此前，第三代LABUBU今年已开启多次补货，分别为2025年6月18日、9月22日、9月28日、10月31日、11月11日。其中，由于第三代LABUBU一直处于产品稀缺状态，在6月18日首次补货时价格回落最多，以隐藏款“本我”为例，得物App数据显示，次日成交均价由峰值的4465元回落至2443元，价格回落近45%，此后3波补货价格（不含11月11日）分别回落5%、15%和4%。尽管多次补货，作为最经典的LABUBU系列之一，第三代LABUBU仍然具有较高的保值率，隐藏款\"本我”当前市场价为498元，仍然保持4倍的溢价。第四代LABUBU也呈现同样的价格回落趋势。以第四代LABUBU（心底密码系列）在2025年9月25日、10月20日、11月6日有3次大规模补货，隐藏款“爱心”价格分别下跌了13%（下跌72元，从558元下跌至486元），6%（下跌21元，373元下跌至352元）、11%（下跌37元，从334元下跌至297元）。互联网分析师张书乐认为，泡泡玛特在限定概念上继续一骑绝尘，这一波补货热潮，呈现出其盲盒IP的粉丝热情，而非早前labubu从粉丝心头好变成大众理财产品的异化状态，价格轻微波动只是限量之量变大，产能和渠道变宽，这也说明泡泡玛特不再用盲盒做饥饿营销，而是长线运营IP了。潇湘晨报·辣椒财经记者陈诗娴报料、维权通道：应用市场下载“晨视频”客户端，搜索“报料”一键直达；或拨打热线0731-85571188。如需内容合作，请拨打政企服务专席19176699651。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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泡泡玛特门店多款产品补货 ，线上成交价单日下跌8%

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泡泡玛特门店多款产品补货，线上成交价单日下跌8%