年均超7亿平方米住房改善需求涌现房地产行业进入“产品确定性时代”

新华财经01-09

丁祖昱表示，当前存量住房中符合“好房子”标准的不足5%，未来每年住房改善需求可达7亿至10亿平方米，庞大的需求增量将推动行业进入“产品确定性时代”。新华财经上海1月9日电（谈瑞）机构调研显示，随着房地产行业步入从数量扩张向品质提升的转型深水区，产品力已经成为房地产企业在新发展阶段的核心竞争力。“好房子”不仅是市场需求的集中体现，更是企业实现可持续发展的关键。“当前存量住房中符合‘好房子’标准的不足...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109134615a4aee523&s=b><strong>新华财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>丁祖昱表示，当前存量住房中符合“好房子”标准的不足5%，未来每年住房改善需求可达7亿至10亿平方米，庞大的需求增量将推动行业进入“产品确定性时代”。新华财经上海1月9日电（谈瑞）机构调研显示，随着房地产行业步入从数量扩张向品质提升的转型深水区，产品力已经成为房地产企业在新发展阶段的核心竞争力。“好房子”不仅是市场需求的集中体现，更是企业实现可持续发展的关键。“当前存量住房中符合‘好房子’标准的不足...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109134615a4aee523&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU3063872942.SGD","symbol_name":"FULLERTON LUX FUNDS ASIA EQUITIES \"I\" (SGD) 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certainty\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"03121":1.5,"03900":0.9,"01109":0.9,"00960":0.9},"content_text":"丁祖昱表示，当前存量住房中符合“好房子”标准的不足5%，未来每年住房改善需求可达7亿至10亿平方米，庞大的需求增量将推动行业进入“产品确定性时代”。新华财经上海1月9日电（谈瑞）机构调研显示，随着房地产行业步入从数量扩张向品质提升的转型深水区，产品力已经成为房地产企业在新发展阶段的核心竞争力。“好房子”不仅是市场需求的集中体现，更是企业实现可持续发展的关键。“当前存量住房中符合‘好房子’标准的不足5%，未来每年住房改善需求可达7亿至10亿平方米，庞大的需求增量将推动行业进入‘产品确定性时代’。” 克而瑞集团联席董事长、普睿数智科技董事长丁祖昱表示，科技赋能让2025年科技住宅实现质的飞跃，从“五恒+”居住体验到全场景智能家居，再到智能化社区管理，全方位提升居住品质。“当前房价处于底部区间，而产品标准已达到历史最高水平，正是买房换房的最佳时机，期待未来五年成为中国房地产的‘产品之年’。”丁祖昱说。根据克而瑞最新发布的《2025中国房地产企业产品力TOP100》系列榜单，头部房企凭借在安全、舒适、绿色、智慧等核心维度的深耕，在产品力竞争中持续领跑。该系列榜单包括企业产品力TOP100、全国十大产品系、全国十大作品等传统榜单，新增“中国好房子企业TOP10”和“中国好房子作品TOP20”专项榜单。从测评结果来看，绿城中国、保利发展、华润置地、招商蛇口、中海地产位居榜单前五，龙湖集团、万科地产、建发房产等知名企业均跻身前十。业内专家认为，尽管近年来房地产市场面临存量承压、购买力结构性下降、产品同质化等挑战，但好产品与好销量并非直接画等号，需通过“市场研判、客群洞察与产品精研的深度耦合”破局。对此，克而瑞CEO张燕举例表示，选择“唯一性”市场窗口是前提，深圳湾沄玺、上海高福云境等项目凭借稀缺地段优势创下销售佳绩；坚持产品“第一性”与“差异性”是核心，郑州金茂璞逸云湖、濮阳住友龙湖序以四代宅产品实现差异化竞争，北京招商朝棠揽阅、杭州建发云启钱湾精准匹配细分客群需求；深度洞察客需是关键，需挖掘不同客群痛点与精神诉求。“2025年‘好房子’呈现‘高颜值+高性能’特征，且需分级适配客群，2026年行业将从单点比拼升级为‘产品+客研+运营’的系统竞争。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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年均超7亿平方米住房改善需求涌现 房地产行业进入“产品确定性时代”

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年均超7亿平方米住房改善需求涌现房地产行业进入“产品确定性时代”