2025软饮市场新变：无糖茶放缓，低糖冰茶翻红，“糖”走向理性新篇

ITBEAR科技资讯01-09

2025年的软饮料市场正经历一场静默而深刻的变革，曾经风靡一时的“无糖狂欢”逐渐退潮，取而代之的是“糖的理性回归”。这一转变不仅体现在产品结构的调整上，更折射出消费者需求的深层演变。从无糖茶增速放缓到低糖冰红茶强势翻红，从渠道格局的重塑到行业关注点的迁移，软饮行业正以更务实的姿态重新定义健康与口感的平衡。无糖茶的降温成为市场转向的鲜明信号。根据马上赢情报局数据，2025年4-9月饮料旺季期间，无糖...

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