阿迪达斯取代李宁卡尔美2100万签约2026苏超

中国国际皮革展...01-09

2026年伊始，阿迪达斯敲定苏超（江苏省城市足球联赛）赞助方案，以800万现金+每队100万装备的形式入局。按13支参赛队计算，总赞助额达2100万元，远超传闻中李宁500万的报价，取代卡尔美成为新赛季独家装备供应商。2026赛季苏超赞助商阵容将迎“洗牌”，苏宁易购大概率顶替京东，主冠名权报价已高达5000万元，印证赛事IP价值跨越式提升。苏超以“全民足球+文旅”为定位，80%观众为非传统球迷，...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2602313044?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-09 03:46","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2602313044","market":"hk","top_or_hot":-1,"title":"阿迪达斯取代李宁卡尔美2100万签约2026苏超","media":"中国国际皮革展...","content":"<div>\n<p>2026年伊始，阿迪达斯敲定苏超（江苏省城市足球联赛）赞助方案，以800万现金+每队100万装备的形式入局。按13支参赛队计算，总赞助额达2100万元，远超传闻中李宁500万的报价，取代卡尔美成为新赛季独家装备供应商。2026赛季苏超赞助商阵容将迎“洗牌”，苏宁易购大概率顶替京东，主冠名权报价已高达5000万元，印证赛事IP价值跨越式提升。苏超以“全民足球+文旅”为定位，80%观众为非传统球迷，...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109034750a4ad2615&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>阿迪达斯取代李宁卡尔美2100万签约2026苏超</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n阿迪达斯取代李宁卡尔美2100万签约2026苏超\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-09 03:46 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109034750a4ad2615&s=b><strong>中国国际皮革展...</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2026年伊始，阿迪达斯敲定苏超（江苏省城市足球联赛）赞助方案，以800万现金+每队100万装备的形式入局。按13支参赛队计算，总赞助额达2100万元，远超传闻中李宁500万的报价，取代卡尔美成为新赛季独家装备供应商。2026赛季苏超赞助商阵容将迎“洗牌”，苏宁易购大概率顶替京东，主冠名权报价已高达5000万元，印证赛事IP价值跨越式提升。苏超以“全民足球+文旅”为定位，80%观众为非传统球迷，...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109034750a4ad2615&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2045819591.USD","symbol_name":"Natixis WCM Global Emerging Markets Equity R/A USD","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109034750a4ad2615&s=b","article_id":"2602313044","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109034750a4ad2615&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2602313044","pubTimestamp":1767901594,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"2026年伊始，阿迪达斯敲定苏超赞助方案，以800万现金+每队100万装备的形式入局。2026赛季苏超赞助商阵容将迎“洗牌”，苏宁易购大概率顶替京东，主冠名权报价已高达5000万元，印证赛事IP价值跨越式提升。苏超以“全民足球+文旅”为定位，80%观众为非传统球迷，10-20元亲民票价单场最高吸引6万人观赛，强大的地域认同与高参与度成招商核心。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"82331":"李宁-R","LU2045819591.USD":"Natixis WCM Global Emerging Markets Equity R/A USD","LU1102505929.USD":"FIDELITY SUSTAINABLE EMERGING MARKETS EQUITY  \"A\" (USD) ACC","LU2125910500.SGD":"Natixis WCM Global Emerging Markets Equity H-R/A SGD","BK1610":"ETF&股票定投概念","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU0541501648.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"A\" (USD) ACC","BK1512":"体育用品","LU0048580855.USD":"富达大中华区A","LU0823426308.USD":"法巴中国股票基金","LU0823426480.USD":"法巴中国股票经典Dis","LU0541502299.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"I\" (USD) ACC","LU1102505762.USD":"富达新兴市场焦点 A","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","02331":"李宁","BK1502":"双十一","LU0072462343.USD":"贝莱德亚洲巨龙基金","LU0370786039.SGD":"Fidelity Greater China A-SGD","LNNGY":"李宁ADR","BK1227":"服装、服饰与奢侈品","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","BK1589":"北水核心资产"},"translate_title":"Adidas replaces Li Ning Kalmei 21 million to sign 2026 Su Super League","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"82331":0.9,"LNNGY":0.6,"02331":1.5},"content_text":"2026年伊始，阿迪达斯敲定苏超（江苏省城市足球联赛）赞助方案，以800万现金+每队100万装备的形式入局。按13支参赛队计算，总赞助额达2100万元，远超传闻中李宁500万的报价，取代卡尔美成为新赛季独家装备供应商。2026赛季苏超赞助商阵容将迎“洗牌”，苏宁易购大概率顶替京东，主冠名权报价已高达5000万元，印证赛事IP价值跨越式提升。苏超以“全民足球+文旅”为定位，80%观众为非传统球迷，10-20元亲民票价单场最高吸引6万人观赛，强大的地域认同与高参与度成招商核心。反观中超深陷商业寒冬，总赞助额从44亿断崖式跌至6.5亿，顶级赞助商相继撤离。苏超的成功源于平衡商业化与草根纯粹性，通过“体育+非遗”等创新守住全民底色。此次阿迪达斯重金押注，也折射出品牌更青睐健康生态与增长潜力的赛场，成为中国体育产业价值重估的缩影。信息来源：中外体育用品资讯审      核：马瑞华","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2602313044","isCrawlerRequest":true}