Meta 元宇宙走到十字路口：Reality Labs 预算或削减 30%，战略重心转向 AI

DI数智观察01-11

Reality Labs，这个曾被扎克伯格视为Meta“公司未来”的部门，如今正站在一个明显的转折点上。1 月 14 日，Meta 首席技术官、Reality Labs 负责人安德鲁·博斯沃思将召集部门员工参加一场被内部称为“年度最重要会议”的全员大会。不同寻常的是，管理层明确要求员工放下手头工作、必须线下到场。在 Meta 内部，这种指令极为罕见。而在会议背后，是一个外界早已隐约感知到、却仍...

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US Technology A (acc) SGD","LU1670710588.SGD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (SGD) ACC","LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","LU1670710661.SGD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (SGD) INC","LU2065170008.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) INC","LU0109391861.USD":"富兰克林美国机遇基金A Acc","LU1267930730.SGD":"富兰克林美国机遇基金AS Acc SGD (CPF)","LU1670711123.USD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (USD) INC","SGXZ23171101.USD":"NIKKO AM SHENTON GLOBAL OPPORTUNITIES (USD) ACC","LU1366192091.USD":"ALLIANZ US EQUITY PLUS \"AM\" (USD) INC","LU2461242641.AUD":"WELLINGTON US QUALITY GROWTH \"A\" (AUDHDG) ACC"},"translate_title":"Meta metaverse reaches a crossroads: Reality Labs budget may be cut by 30%, strategic focus shifts to AI","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"META":1.96},"content_text":"Reality Labs，这个曾被扎克伯格视为Meta“公司未来”的部门，如今正站在一个明显的转折点上。1 月 14 日，Meta 首席技术官、Reality Labs 负责人安德鲁·博斯沃思将召集部门员工参加一场被内部称为“年度最重要会议”的全员大会。不同寻常的是，管理层明确要求员工放下手头工作、必须线下到场。在 Meta 内部，这种指令极为罕见。而在会议背后，是一个外界早已隐约感知到、却仍令人震惊的现实：自 2020 年以来，Reality Labs 的累计亏损已经超过700 亿美元。累计亏损超 700 亿美元，Reality Labs 成为最大“资金黑洞”Reality Labs可谓过去几年Meta最昂贵、也最具争议的一项战略，负责 Meta 的虚拟现实（VR）、增强现实（AR）、可穿戴设备以及部分前沿机器人项目，是公司元宇宙战略的核心载体。过去几年，Meta 几乎以“不设上限”的方式为这一部门输送资源：2025 年第三季度，Reality Labs 单季运营亏损 44 亿美元2024 年第四季度，亏损接近 50 亿美元，而同期收入仅约 10 亿美元。自 2020 年底以来，累计亏损超过 700 亿美元即便如此，该部门的收入规模依然有限。2025 年第三季度，Reality Labs 实现收入 4.7 亿美元，虽然略高于市场预期，却远不足以覆盖持续扩张的成本。Reality Labs 也因此成为 Meta 财报中，最难以回避、也最受投资者质疑的部分。裁员已启动，Oculus Studios 与 VR 健身业务首当其冲在财务压力持续累积之下，Meta 已开始对 Reality Labs 动刀。Meta近期确认，对该部门进行了裁员，涉及 Oculus Studios——该团队主要为 Quest 系列头显开发应用和游戏。Meta 未披露具体裁员人数，但确认裁员波及Quest相关项目，包括 VR 健身应用Supernatural。Meta 于 2023 年以超过 4 亿美元收购了 Supernatural 的开发商 Within。Meta 在向科技媒体 TechCrunch 的声明中表示，Oculus Studios内部正在进行组织结构和角色调整，旨在提升效率、聚焦未来的混合现实体验开发。被裁员工可申请公司内部其他岗位。对普通用户而言，变化已经开始显现。Supernatural 表示，未来每周推出的新训练课程数量将减少，但单个课程将覆盖更多难度层级；教练团队不受影响。这些看似细节的调整，实际上释放出一个明确信号： Reality Labs 正从扩张模式，进入成本与效率优先的收缩周期。最高 30% 的预算削减：元宇宙不再是“唯一叙事”多家媒体此前报道称，Meta 正在为 2026 年制定年度预算计划，并考虑对元宇宙相关业务削减最高30%的资源投入。知情人士称，这一削减幅度很可能伴随裁员，最快可能在 1 月实施。Meta 已确认将减少对元宇宙的整体资源配置，并将节省下来的资金转向 Reality Labs 内部的其他方向，重点包括AI 智能眼镜和可穿戴设备。公司发言人表示，这是一种“在投资组合内部的结构性转移”，而非全面收缩硬件业务。据悉，这一预算规划过程包括去年在扎克伯格位于夏威夷的私人住所举行的一系列高层会议。扎克伯格要求各部门普遍寻找约10%的成本削减空间，而元宇宙团队由于增长前景不及预期，被要求承担更深幅度的压缩。拟议中的削减主要将落在虚拟现实硬件和 Horizon Worlds等虚拟世界产品上。内部警告：2025 年或决定元宇宙“历史定位”据 Business Insider的报道，早在去年，博斯沃思就在一份内部备忘录中向团队发出明确警告：2025 年，很可能是 Reality Labs 八年来最关键的一年。他在备忘录中警告称，这一年“很可能决定整个努力最终会被载入史册，是作为一项远见卓识的杰作，还是一次传奇性的失败冒险”。这一表述，凸显了 Meta 内部对元宇宙前景的高度不确定性。从元宇宙到 AI：扎克伯格的战略重心已明显转移尽管扎克伯格仍公开表示相信虚拟世界的长期价值，但现实中，他已显著减少在公开场合和财报会议中对“元宇宙”的提及，转而将公司战略重心放在人工智能上。Meta 近年来在 AI 领域的动作频繁，包括：向 Scale AI 投资约 143 亿美元；聘请 Scale AI 首席执行官 Alexandr Wang 负责公司 AI 方向；从 OpenAI、DeepMind 等机构挖角顶级研究人员；将 AI 业务重组至“超级智能实验室”（Superintelligence Labs）之下，并由扎克伯格亲自主导。与此同时，Meta 与雷朋合作的智能眼镜意外取得进展。2025 年第二季度，该产品销量同比增长三倍，799 美元的 Display 版智能眼镜一度供不应求，成为 Reality Labs 为数不多的亮点。投资者的耐心，正在接近临界点Reality Labs 的长期亏损持续引发投资者和分析师不满。一些观点认为，元宇宙项目正在系统性消耗 Meta 的资本与管理注意力。Forrester 副总裁迈克·普鲁克斯曾直言，Reality Labs 是一个“不断漏水的桶”，并预测 Meta 可能最终关闭 Horizon Worlds 等元宇宙项目，以集中资源发展 Llama、Meta AI 和 AI 眼镜。路透社援引分析师观点称，此次预算收缩是 Meta 在“让成本结构回归现实收入前景”，尽管这一转向来得偏晚。DI数智观察洞察从大规模亏损、持续裁员，到预算削减与资源重新分配，Reality Labs 正从“押注未来的战略核心”，转变为一个必须接受现实检验、强调效率与回报的业务单元。Meta 已经告别那个可以无限投入、无限等待的阶段。在 AI 快速成为科技行业共识主线的当下，元宇宙不再是 Meta 唯一、甚至不是最优先的未来叙事。1 月 14 日的全员大会，或许不会给出所有答案，但它很可能标志着一个时代的结束——从“为想象买单”，转向“为确定性下注”。这，或许才是 Meta 真正的战略拐点。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2602153019","isCrawlerRequest":true}