花旗：预计泡泡玛特将继续深耕情感消费打造多元IP矩阵

新浪财经01-06

花旗银行分析师在报告中指出，泡泡玛特旗下Labubu引发的追捧热潮在下一个爆款出现前可能已触及阶段性顶峰。目前泡泡玛特的重心已转向如何从其知识产权中产生持续价值。分析师表示，公司正在为其IP打造一条新路径，即强调审美吸引力和情感连接，而非叙事和功能。“我们预计泡泡玛特将继续在全球范围内引导结构性情感消费和‘大顽童’趋势。”他们还指出，除Labubu外，包括Twinkle Twinkle...

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