马云拿下小米大单

电商派Pro01-06

阿里和小米抱团，要在海外大干一场。出品 | 电商派Pro作者 | 李响一个人即便能力出众，仅凭单打独斗，也难成气候。企业亦是如此。尤其是在全球化竞争白热化的当下，大厂想要持续破局、站稳脚跟，光靠自身显然难以为继。2026年伊始，中国电商出海领域迎来一枚重磅消息。1月5日，小米国际与阿里巴巴旗下跨境平台速卖通宣布达成战略合作，小米正式加入速卖通的“超级品牌出海计划”。图源：速卖通这一合作意味着，小米...

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from Xiaomi","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"89988":0.6,"HBBD.SI":0.6,"01810":1.93,"ALBmain":0.6,"09988":1.95,"MIUmain":0.6,"BABA":1.95,"XIACY":1.93,"HXXD.SI":0.6},"content_text":"阿里和小米抱团，要在海外大干一场。出品 | 电商派Pro作者 | 李响一个人即便能力出众，仅凭单打独斗，也难成气候。企业亦是如此。尤其是在全球化竞争白热化的当下，大厂想要持续破局、站稳脚跟，光靠自身显然难以为继。2026年伊始，中国电商出海领域迎来一枚重磅消息。1月5日，小米国际与阿里巴巴旗下跨境平台速卖通宣布达成战略合作，小米正式加入速卖通的“超级品牌出海计划”。图源：速卖通这一合作意味着，小米的手机、电视等核心品类将在速卖通平台获得更多资源支持，双方将共同在海外核心市场开展本地化用户运营与品牌心智建设。这也是马云与雷军两大商业领袖十余年资本互动后，在品牌出海领域再度携手。表面上看，阿里与小米鲜有直接的业务交集，但双方的战略合作其实一直在不断深化。阿里和小米，早有渊源阿里与小米的资本渊源可追溯至十二年前。2014年12月，小米完成一轮11亿美元融资，估值达450亿美元，当时马云与虞锋共同创立的云锋基金便出现在投资方名单中。左马云 右虞锋四年前小米IPO时，据传马云更是以个人身份下单认购，金额在数千万至上亿美元不等。除了资本层面的关联，双方在业务上的合作也早有试水。2025年6月，速卖通在中东地区启动汽车销售业务试点，小米SU7智能电动汽车便位列其中。去年10月，阿里、小米与海信三方还携手成立合资公司“浙江智屏视界科技有限公司”，共同发力大屏OTT业务，其中阿里通过电视淘宝运营主体持有合资公司67%的股份。图源：天眼查这些铺垫为如今的品牌合作打下了基础。而速卖通之所以能够吸引小米这样的头部品牌，与其“超级品牌出海计划”的独特价值主张密切相关。据了解，该计划于2025年9月推出，会以亚马逊一半的运营成本，帮助品牌获得全新增量，甚至承诺价格保证比亚马逊更低，瞬间引发跨境电商行业关注。同时，该计划聚焦消费者体验、商家运营、营销推广、本土化落地等品牌运营关键环节，推出一系列精准扶持举措。这份扶持的市场爆发力，在刚刚落幕的黑五大促中也得到了直观验证。官方数据显示，大促期间，速卖通平台超300个品牌的单日销售额突破亚马逊两倍，百万美元级品牌数量同比激增80%，增长势头尤为迅猛。其中，小米成为最大赢家之一，旗下POCO F8系列手机以200万美元销售额登顶速卖通TOP1新品，小米电视更强势拿下欧洲市场电视类目冠军，展现出强大的海外市场号召力。图源：小米对于这份亮眼成绩，小米集团高级副总裁、国际部总裁曾学忠表示，在速卖通超级品牌出海计划的推动下，小米增长迅猛，速卖通已经成为小米出海首要阵地，2026年小米将持续加大在速卖通的投入。很明显，这场阿里与小米的联手，是1+1大于2的。值得注意的是，这次合作从一开始便不是单纯的平台与品牌联动，而是一场典型的优势互补。众所周知，小米拥有过硬的产品实力，以及在全球市场积累的品牌口碑；速卖通则搭建了完善的出海基础设施，还具备成熟的本地化运营能力。双方合作后形成的产品与生态协作模式，不仅可以让各自的核心诉求得以落地，更能在全球市场中，为中国品牌出海探索出一条低成本、高成效且能长久走下去的发展之路。而这份双向共赢的价值，分开来看也是各有各的好处。对于速卖通而言，引入小米这样的头部品牌意义重大。作为“出海四小龙”中唯一设立专门品牌服务团队的平台，它正加速搭建高价值品牌出海生态。这一布局，正是速卖通凭借差异化优势抢夺跨境电商市场份额、强化自身生态壁垒的关键一步。再者，小米国际的加入也会让速卖通在3C消费电子领域更有竞争力，进而吸引更多同行品牌前来入驻，慢慢形成“越有实力越吸引品牌，越吸引品牌越有实力”的良性循环。说到底，小米国际和速卖通的这场合作，就是一场双向奔赴的共赢，将让小米更快把产品卖到全球各地，也让速卖通在海外市场的竞争力更上一层楼。大厂开启出海新篇章小米与速卖通的合作反映了一个更大趋势，即中国品牌出海已从单一的产品输出，进入生态协同的新阶段。过去，品牌商自建海外渠道、平台方单纯提供流量支持的粗放模式正被逐步淘汰。如今，出海成功越来越依赖于整合各方优势资源，形成协同效应。速卖通的“超级品牌出海计划”正是这一趋势的体现。该计划不仅提供简单的线上销售渠道，更注重为品牌提供包括本地化营销、物流解决方案、品牌建设等在内的全方位支持。2025年海外双11与黑五期间，超300个品牌在速卖通单日销售额达亚马逊两倍以上，百万美元品牌数量同比增长80%，这表明中国跨境电商平台已具备与国际巨头争夺品牌资源的能力。图源：速卖通与此同时，随着跨境电商全面迈入品牌出海时代，速卖通不断加大品牌扶持力度。过去一年深耕品牌出海赛道的速卖通，已经成了不少品牌出海的首选平台。公开资料显示，英格威、大鱼智行、ILIFE、LARESAR、MUCAR汽配、思傲拓泳池机器人、Eufy智能家居、Rokid AR/VR 眼镜等来自不同细分领域的品牌，都靠着速卖通实现了快速成长，不仅销量大幅增长，品牌知名度也越来越高。速卖通作为阿里出海的代表性平台，显然已在海外市场站稳了脚跟。从行业趋势来看，未来大厂出海的竞争，早已不是单一品牌或平台的单打独斗，而是整体生态系统的综合实力比拼。品牌需要思考如何更深度地融入平台生态，平台也需要开放更多资源来吸引和留住优秀品牌。在这个背景下，小米与速卖通的合作成为中国品牌出海从“单打独斗”迈向“生态协同”的一个重要标志。类似的合作可能在未来不断涌现。有消息称，速卖通目标吸引全球500强企业及国内外领先品牌参与其“超级品牌计划”，而小米只是其中一家“深度合作”伙伴。未来品牌出海的竞争，将是生态与生态的对抗，单打独斗的时代已经一去不复返。而放眼全球，电商格局正在重塑。据市场分析机构Marketplace Universe最新数据，按用户数量划分，速卖通在法国拥有3350万月活用户、西班牙拥有3560万月活用户、德国拥有2580万用户，基础相当扎实。图源：Marketplace Universe更值得关注的是其用户渗透率，西班牙高达72.5%，法国48.8%，意大利33.4%，德国 30.94%，且这一数字还在快速攀升，正持续向亚马逊的市场优势发起冲击。Sensor Tower的数据进一步印证了这一增长势头，2025年黑五期间，速卖通在欧洲的下载量一度超过亚马逊，成功攻入亚马逊的核心主场。随着更多中国品牌借助平台力量出海，以及更多平台构建起完善的品牌出海服务体系，以速卖通为代表的中国跨境电商将逐步摆脱低价竞争模式，迈向高质量、品牌化、生态协同的新阶段。这场由马云和雷军携手开启的品牌出海新篇章，或许才刚刚翻开第一页。铁粉推荐黄峥押宝成功，拼多多Temu拿下全球前三苏宁张近东开始还债，押上全部身家雷军绝地反击，直播回应所有质疑李彦宏闷声干大事，百度将拿下一家上市公司辛巴徒弟蛋蛋单飞成功，开播狂卖50亿点关注，跟主编交个朋友 ↓↓↓商务合作请联系电话/微信：18565716396","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"shareholding","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":518880828752456,"gmtCreate":1767709095087,"gmtModify":1767710073276,"author":{"id":"3578917218690830","authorId":"3578917218690830","name":"akuns","avatar":"https://static.tigerbbs.com/ae7fe9889e2cff56f3358673e79a5d0a","vip":1,"crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"3578917218690830","idStr":"3578917218690830"},"htmlText":"&nbsp;，","listText":"&nbsp;，","text":"，","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/518880828752456","repostId":2601890435,"repostType":2,"repost":{"id":"2601890435","kind":"news","pubTimestamp":1767698155,"share":"https://www.laohu8.com/m/news/2601890435?lang=zh_CN&edition=full","pubTime":"2026-01-06 19:15","market":"hk","language":"zh","title":"马云拿下小米大单","url":"https://stock-news.laohu8.com/highlight/detail?id=2601890435","media":"电商派Pro","summary":"阿里和小米抱团，要在海外大干一场。1月5日，小米国际与阿里巴巴旗下跨境平台速卖通宣布达成战略合作，小米正式加入速卖通的“超级品牌出海计划”。左马云 右虞锋四年前小米IPO时，据传马云更是以个人身份下单认购，金额在数千万至上亿美元不等。对于速卖通而言，引入小米这样的头部品牌意义重大。在这个背景下，小米与速卖通的合作成为中国品牌出海从“单打独斗”迈向“生态协同”的一个重要标志。","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20260106205956511v206o72bal3t67b\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20260106205957093v206zayeytm5913\"/><p><a href=\"https://laohu8.com/S/09988\">阿里</a>和<a href=\"https://laohu8.com/S/XIACY\">小米</a>抱团，要在海外大干一场。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210000065v206ieofkkdqiyb\"/><p>出品 | 电商派Pro作者 | 李响</p><p>一个人即便能力出众，仅凭单打独斗，也难成气候。</p><p>企业亦是如此。尤其是在全球化竞争白热化的当下，大厂想要持续破局、站稳脚跟，光靠自身显然难以为继。</p><p>2026年伊始，中国电商出海领域迎来一枚重磅消息。1月5日，<a href=\"https://laohu8.com/S/01810\">小米</a>国际与<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>旗下跨境平台速卖通宣布达成战略合作，小米正式加入速卖通的“超级品牌出海计划”。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210017660v206rkom9ridi4i\"/><p>图源：速卖通</p><p>这一合作意味着，<a href=\"https://laohu8.com/S/81810\">小米</a>的手机、电视等核心品类将在速卖通平台获得更多资源支持，双方将共同在海外核心市场开展本地化用户运营与品牌心智建设。</p><p>这也是马云与雷军两大商业领袖十余年资本互动后，在品牌出海领域再度携手。</p><p>表面上看，阿里与小米鲜有直接的业务交集，但双方的战略合作其实一直在不断深化。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210021497v206hn767vjhifs\"/><p>阿里和小米，早有渊源</p><p>阿里与小米的资本渊源可追溯至十二年前。2014年12月，小米完成一轮11亿美元融资，估值达450亿美元，当时马云与虞锋共同创立的<a href=\"https://laohu8.com/S/00376\">云锋基金</a>便出现在投资方名单中。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210033783v206io7wrq3geqz\"/><p>左马云 右虞锋</p><p>四年前小米IPO时，据传马云更是以个人身份下单认购，金额在数千万至上亿美元不等。</p><p>除了资本层面的关联，双方在业务上的合作也早有试水。2025年6月，速卖通在中东地区启动汽车销售业务试点，小米SU7智能电动汽车便位列其中。</p><p>去年10月，阿里、小米与海信三方还携手成立合资公司“浙江智屏视界科技有限公司”，共同发力大屏OTT业务，其中阿里通过电视淘宝运营主体持有合资公司67%的股份。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210046729v206ymrx7elg81f\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210048805v206wl8f179g9q2\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210050722v206u29cjcn2at6\"/><p>图源：天眼查</p><p>这些铺垫为如今的品牌合作打下了基础。</p><p>而速卖通之所以能够吸引小米这样的头部品牌，与其“超级品牌出海计划”的独特价值主张密切相关。</p><p>据了解，该计划于2025年9月推出，会以<a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>一半的运营成本，帮助品牌获得全新增量，甚至承诺价格保证比亚马逊更低，瞬间引发跨境电商行业关注。</p><p>同时，该计划聚焦消费者体验、商家运营、营销推广、本土化落地等品牌运营关键环节，推出一系列精准扶持举措。</p><p>这份扶持的市场爆发力，在刚刚落幕的黑五大促中也得到了直观验证。</p><p>官方数据显示，大促期间，速卖通平台超300个品牌的单日销售额突破亚马逊两倍，百万美元级品牌数量同比激增80%，增长势头尤为迅猛。</p><p>其中，小米成为最大赢家之一，旗下POCO F8系列手机以200万美元销售额登顶速卖通TOP1新品，小米电视更强势拿下欧洲市场电视类目冠军，展现出强大的海外市场号召力。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210103912v206ucuyvnexq57\"/><p>图源：小米</p><p>对于这份亮眼成绩，小米集团高级副总裁、国际部总裁曾学忠表示，在速卖通超级品牌出海计划的推动下，小米增长迅猛，速卖通已经成为小米出海首要阵地，2026年小米将持续加大在速卖通的投入。</p><p>很明显，这场阿里与小米的联手，是1+1大于2的。</p><p>值得注意的是，这次合作从一开始便不是单纯的平台与品牌联动，而是一场典型的优势互补。</p><p>众所周知，小米拥有过硬的产品实力，以及在全球市场积累的品牌口碑；速卖通则搭建了完善的出海基础设施，还具备成熟的本地化运营能力。</p><p>双方合作后形成的产品与生态协作模式，不仅可以让各自的核心诉求得以落地，更能在全球市场中，为中国品牌出海探索出一条低成本、高成效且能长久走下去的发展之路。</p><p>而这份双向共赢的价值，分开来看也是各有各的好处。</p><p>对于速卖通而言，引入小米这样的头部品牌意义重大。作为“出海四小龙”中唯一设立专门品牌服务团队的平台，它正加速搭建高价值品牌出海生态。</p><p>这一布局，正是速卖通凭借差异化优势抢夺跨境电商市场份额、强化自身生态壁垒的关键一步。</p><p>再者，小米国际的加入也会让速卖通在3C消费电子领域更有竞争力，进而吸引更多同行品牌前来入驻，慢慢形成“越有实力越吸引品牌，越吸引品牌越有实力”的良性循环。</p><p>说到底，小米国际和速卖通的这场合作，就是一场双向奔赴的共赢，将让小米更快把产品卖到全球各地，也让速卖通在海外市场的竞争力更上一层楼。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210115610v206x1cxoohmtgi\"/><p>大厂开启出海新篇章</p><p>小米与速卖通的合作反映了一个更大趋势，即中国品牌出海已从单一的产品输出，进入生态协同的新阶段。</p><p>过去，品牌商自建海外渠道、平台方单纯提供流量支持的粗放模式正被逐步淘汰。如今，出海成功越来越依赖于整合各方优势资源，形成协同效应。</p><p>速卖通的“超级品牌出海计划”正是这一趋势的体现。该计划不仅提供简单的线上销售渠道，更注重为品牌提供包括本地化营销、物流解决方案、品牌建设等在内的全方位支持。</p><p>2025年海外双11与黑五期间，超300个品牌在速卖通单日销售额达亚马逊两倍以上，百万美元品牌数量同比增长80%，这表明中国跨境电商平台已具备与国际巨头争夺品牌资源的能力。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210133119v20683x2l8rf2bo\"/><p>图源：速卖通</p><p>与此同时，随着跨境电商全面迈入品牌出海时代，速卖通不断加大品牌扶持力度。</p><p>过去一年深耕品牌出海赛道的速卖通，已经成了不少品牌出海的首选平台。公开资料显示，英格威、大鱼智行、ILIFE、LARESAR、MUCAR汽配、思傲拓泳池机器人、Eufy智能家居、Rokid AR/VR 眼镜等来自不同细分领域的品牌，都靠着速卖通实现了快速成长，不仅销量大幅增长，品牌知名度也越来越高。</p><p>速卖通作为阿里出海的代表性平台，显然已在海外市场站稳了脚跟。</p><p>从行业趋势来看，未来大厂出海的竞争，早已不是单一品牌或平台的单打独斗，而是整体生态系统的综合实力比拼。品牌需要思考如何更深度地融入平台生态，平台也需要开放更多资源来吸引和留住优秀品牌。</p><p>在这个背景下，小米与速卖通的合作成为中国品牌出海从“单打独斗”迈向“生态协同”的一个重要标志。</p><p>类似的合作可能在未来不断涌现。有消息称，速卖通目标吸引全球500强企业及国内外领先品牌参与其“超级品牌计划”，而小米只是其中一家“深度合作”伙伴。</p><p>未来品牌出海的竞争，将是生态与生态的对抗，单打独斗的时代已经一去不复返。</p><p>而放眼全球，电商格局正在重塑。据市场分析机构Marketplace Universe最新数据，按用户数量划分，速卖通在法国拥有3350万月活用户、西班牙拥有3560万月活用户、德国拥有2580万用户，基础相当扎实。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260106210137493v206nqadph7r8dy\"/><p>图源：Marketplace Universe</p><p>更值得关注的是其用户渗透率，西班牙高达72.5%，法国48.8%，意大利33.4%，德国 30.94%，且这一数字还在快速攀升，正持续向亚马逊的市场优势发起冲击。</p><p>Sensor Tower的数据进一步印证了这一增长势头，2025年黑五期间，速卖通在欧洲的下载量一度超过亚马逊，成功攻入亚马逊的核心主场。</p><p>随着更多中国品牌借助平台力量出海，以及更多平台构建起完善的品牌出海服务体系，以速卖通为代表的中国跨境电商将逐步摆脱低价竞争模式，迈向高质量、品牌化、生态协同的新阶段。</p><p>这场由马云和雷军携手开启的品牌出海新篇章，或许才刚刚翻开第一页。</p><p><strong>铁粉推荐</strong></p><p>黄峥押宝成功，<a 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n马云拿下小米大单\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-06 19:15 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260106212811a4a3a136&s=b><strong>电商派Pro</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>阿里和小米抱团，要在海外大干一场。出品 | 电商派Pro作者 | 李响一个人即便能力出众，仅凭单打独斗，也难成气候。企业亦是如此。尤其是在全球化竞争白热化的当下，大厂想要持续破局、站稳脚跟，光靠自身显然难以为继。2026年伊始，中国电商出海领域迎来一枚重磅消息。1月5日，小米国际与阿里巴巴旗下跨境平台速卖通宣布达成战略合作，小米正式加入速卖通的“超级品牌出海计划”。图源：速卖通这一合作意味着，小米...</p>\n\n<a 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李响一个人即便能力出众，仅凭单打独斗，也难成气候。企业亦是如此。尤其是在全球化竞争白热化的当下，大厂想要持续破局、站稳脚跟，光靠自身显然难以为继。2026年伊始，中国电商出海领域迎来一枚重磅消息。1月5日，小米国际与阿里巴巴旗下跨境平台速卖通宣布达成战略合作，小米正式加入速卖通的“超级品牌出海计划”。图源：速卖通这一合作意味着，小米的手机、电视等核心品类将在速卖通平台获得更多资源支持，双方将共同在海外核心市场开展本地化用户运营与品牌心智建设。这也是马云与雷军两大商业领袖十余年资本互动后，在品牌出海领域再度携手。表面上看，阿里与小米鲜有直接的业务交集，但双方的战略合作其实一直在不断深化。阿里和小米，早有渊源阿里与小米的资本渊源可追溯至十二年前。2014年12月，小米完成一轮11亿美元融资，估值达450亿美元，当时马云与虞锋共同创立的云锋基金便出现在投资方名单中。左马云 右虞锋四年前小米IPO时，据传马云更是以个人身份下单认购，金额在数千万至上亿美元不等。除了资本层面的关联，双方在业务上的合作也早有试水。2025年6月，速卖通在中东地区启动汽车销售业务试点，小米SU7智能电动汽车便位列其中。去年10月，阿里、小米与海信三方还携手成立合资公司“浙江智屏视界科技有限公司”，共同发力大屏OTT业务，其中阿里通过电视淘宝运营主体持有合资公司67%的股份。图源：天眼查这些铺垫为如今的品牌合作打下了基础。而速卖通之所以能够吸引小米这样的头部品牌，与其“超级品牌出海计划”的独特价值主张密切相关。据了解，该计划于2025年9月推出，会以亚马逊一半的运营成本，帮助品牌获得全新增量，甚至承诺价格保证比亚马逊更低，瞬间引发跨境电商行业关注。同时，该计划聚焦消费者体验、商家运营、营销推广、本土化落地等品牌运营关键环节，推出一系列精准扶持举措。这份扶持的市场爆发力，在刚刚落幕的黑五大促中也得到了直观验证。官方数据显示，大促期间，速卖通平台超300个品牌的单日销售额突破亚马逊两倍，百万美元级品牌数量同比激增80%，增长势头尤为迅猛。其中，小米成为最大赢家之一，旗下POCO F8系列手机以200万美元销售额登顶速卖通TOP1新品，小米电视更强势拿下欧洲市场电视类目冠军，展现出强大的海外市场号召力。图源：小米对于这份亮眼成绩，小米集团高级副总裁、国际部总裁曾学忠表示，在速卖通超级品牌出海计划的推动下，小米增长迅猛，速卖通已经成为小米出海首要阵地，2026年小米将持续加大在速卖通的投入。很明显，这场阿里与小米的联手，是1+1大于2的。值得注意的是，这次合作从一开始便不是单纯的平台与品牌联动，而是一场典型的优势互补。众所周知，小米拥有过硬的产品实力，以及在全球市场积累的品牌口碑；速卖通则搭建了完善的出海基础设施，还具备成熟的本地化运营能力。双方合作后形成的产品与生态协作模式，不仅可以让各自的核心诉求得以落地，更能在全球市场中，为中国品牌出海探索出一条低成本、高成效且能长久走下去的发展之路。而这份双向共赢的价值，分开来看也是各有各的好处。对于速卖通而言，引入小米这样的头部品牌意义重大。作为“出海四小龙”中唯一设立专门品牌服务团队的平台，它正加速搭建高价值品牌出海生态。这一布局，正是速卖通凭借差异化优势抢夺跨境电商市场份额、强化自身生态壁垒的关键一步。再者，小米国际的加入也会让速卖通在3C消费电子领域更有竞争力，进而吸引更多同行品牌前来入驻，慢慢形成“越有实力越吸引品牌，越吸引品牌越有实力”的良性循环。说到底，小米国际和速卖通的这场合作，就是一场双向奔赴的共赢，将让小米更快把产品卖到全球各地，也让速卖通在海外市场的竞争力更上一层楼。大厂开启出海新篇章小米与速卖通的合作反映了一个更大趋势，即中国品牌出海已从单一的产品输出，进入生态协同的新阶段。过去，品牌商自建海外渠道、平台方单纯提供流量支持的粗放模式正被逐步淘汰。如今，出海成功越来越依赖于整合各方优势资源，形成协同效应。速卖通的“超级品牌出海计划”正是这一趋势的体现。该计划不仅提供简单的线上销售渠道，更注重为品牌提供包括本地化营销、物流解决方案、品牌建设等在内的全方位支持。2025年海外双11与黑五期间，超300个品牌在速卖通单日销售额达亚马逊两倍以上，百万美元品牌数量同比增长80%，这表明中国跨境电商平台已具备与国际巨头争夺品牌资源的能力。图源：速卖通与此同时，随着跨境电商全面迈入品牌出海时代，速卖通不断加大品牌扶持力度。过去一年深耕品牌出海赛道的速卖通，已经成了不少品牌出海的首选平台。公开资料显示，英格威、大鱼智行、ILIFE、LARESAR、MUCAR汽配、思傲拓泳池机器人、Eufy智能家居、Rokid AR/VR 眼镜等来自不同细分领域的品牌，都靠着速卖通实现了快速成长，不仅销量大幅增长，品牌知名度也越来越高。速卖通作为阿里出海的代表性平台，显然已在海外市场站稳了脚跟。从行业趋势来看，未来大厂出海的竞争，早已不是单一品牌或平台的单打独斗，而是整体生态系统的综合实力比拼。品牌需要思考如何更深度地融入平台生态，平台也需要开放更多资源来吸引和留住优秀品牌。在这个背景下，小米与速卖通的合作成为中国品牌出海从“单打独斗”迈向“生态协同”的一个重要标志。类似的合作可能在未来不断涌现。有消息称，速卖通目标吸引全球500强企业及国内外领先品牌参与其“超级品牌计划”，而小米只是其中一家“深度合作”伙伴。未来品牌出海的竞争，将是生态与生态的对抗，单打独斗的时代已经一去不复返。而放眼全球，电商格局正在重塑。据市场分析机构Marketplace Universe最新数据，按用户数量划分，速卖通在法国拥有3350万月活用户、西班牙拥有3560万月活用户、德国拥有2580万用户，基础相当扎实。图源：Marketplace Universe更值得关注的是其用户渗透率，西班牙高达72.5%，法国48.8%，意大利33.4%，德国 30.94%，且这一数字还在快速攀升，正持续向亚马逊的市场优势发起冲击。Sensor Tower的数据进一步印证了这一增长势头，2025年黑五期间，速卖通在欧洲的下载量一度超过亚马逊，成功攻入亚马逊的核心主场。随着更多中国品牌借助平台力量出海，以及更多平台构建起完善的品牌出海服务体系，以速卖通为代表的中国跨境电商将逐步摆脱低价竞争模式，迈向高质量、品牌化、生态协同的新阶段。这场由马云和雷军携手开启的品牌出海新篇章，或许才刚刚翻开第一页。铁粉推荐黄峥押宝成功，拼多多Temu拿下全球前三苏宁张近东开始还债，押上全部身家雷军绝地反击，直播回应所有质疑李彦宏闷声干大事，百度将拿下一家上市公司辛巴徒弟蛋蛋单飞成功，开播狂卖50亿点关注，跟主编交个朋友 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