2025下半年新能源车品牌健康度：比亚迪等居首，部分品牌知名度分化明显

ITBEAR科技资讯01-05

知名调研机构杰兰路近日公布了2025年度下半年新能源汽车品牌健康度研究报告。此次调研范围广泛，共涉及65个新能源汽车品牌，所有数据和观点均源自调研期间受访用户的直接反馈。在衡量品牌认知度的指标中，提示后知名度成为关键。这一指标指的是在展示品牌名称和标识后，受访用户中表示“认识”该品牌的比例。根据研究结果，比亚迪、特斯拉、小米以及蔚小理等品牌成功跻身第一梯队，展现出强劲的市场认知度。从整体数据分布...

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