海尔智家重塑数字门店的交易模式

金投网01-07

面对消费需求多元化、线上线下一体化加速发展的趋势，如何打破传统零售在效率、体验上的瓶颈，成为家电行业共同面临的课题。12月27日，在海尔专卖店29周年庆典上，海尔智家给出了自己的答案。现场，海尔智家董事长兼总裁李华刚表示，AI时代，海尔智家要把传统门店变成数字门店，重塑交易的方式，能够一站式服务好用户。长期以来，传统零售门店面临着运营效率低、获客成本高、体验环节割裂等挑战。为此，海尔智家正建设基于...

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