去年二手车市行情怎样？五菱成交超特斯拉！车商压力大忙转型

南方都市报01-06

随着“国补”细则在元旦钟声敲响前出台，汽车消费作为重要一环，“以旧换新”作为核心举措仍持续实施。回看2025年，汽车置换需求的爆发已经显现——数据显示，2025年1-11月，全国汽车以旧换新数量已超过1120万辆。与此同时，跨区域流通壁垒正在被快速打破，二手车的高流通性，正在为新一轮以旧换新提供更加通畅、有效的通道。在这一轮换车浪潮中，车主需要思考如何实现车辆价值的最大化。与此同时，二手车商们也...

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Wuling's transaction exceeded Tesla's! Car dealers are under great pressure to transform","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"00305":1.91,"TSYW.SI":0.6,"TSLA":0.9},"content_text":"随着“国补”细则在元旦钟声敲响前出台，汽车消费作为重要一环，“以旧换新”作为核心举措仍持续实施。回看2025年，汽车置换需求的爆发已经显现——数据显示，2025年1-11月，全国汽车以旧换新数量已超过1120万辆。与此同时，跨区域流通壁垒正在被快速打破，二手车的高流通性，正在为新一轮以旧换新提供更加通畅、有效的通道。在这一轮换车浪潮中，车主需要思考如何实现车辆价值的最大化。与此同时，二手车商们也面临承压下转型自救的必选题。数据新能源二手车成交量谁强？五菱超过特斯拉最近，瓜子二手车平台公布的成交数据显示，去年燃油车市场中，哈弗H6位居成交量榜首，其三年保值率也保持在较高水平。同时，大众旗下的Polo、朗逸等传统热门车系，在二手市场中也依然具备稳定的交易需求，长期占据销量前列。新能源品类方面，宏光MINI EV凭借极低的入门门槛，成为平台成交量最高的新能源车系。但售价更高的特斯拉Model Y与Model 3则稳稳占据第二和第三位，这也是新能源销量前十中唯一的外资品牌。整体来看，特斯拉品牌在新能源二手车市场中仍有较强的影响力。从成交量热销榜可以印证一个事实：二手车是否“好卖”，与档次和价位无关，而取决于是否能够精准对接有需求的购车人群。部分车系，如宏光MINI EV、哈弗H6、Model Y等，既拥有高关注度，也具备高成交量，属于市场公认的“主流之选”。而另一类则呈现出关注度很高，但成交量相对有限的特征，多集中在宝马X7、奥迪TT、奔驰GLS等豪华或小众车系上。这并非车辆本身的问题，而是由于整体市场容量有限，真正具备购买能力的潜在用户分布较为分散导致。格局二手新能源车渗透率快速提升交易格局“南强北弱”数据显示，北京是全国二手车成交均价最高的地区，单车均价超过10万元；紧随其后为青海省，成交均价接近9万元。整体看来，北京、江浙沪、广东等经济发达地区，对二手车车龄的要求更高，成交车龄普遍偏年轻，因此成交均价也相对较高；而甘肃、内蒙古、云南等地区，对车龄的包容度更强。过去，高龄车在发达地区往往只能低价处理，而跨省销售则依赖经销商做中介，跨区的溢价红利无法到达终端卖家的手中。通过大型网上平台，全国范围内的需求被重新连接，个人也能在全国范围内广售车辆，哪怕高龄车也能找到真正认可其价值的市场，卖出更好的价格。随着转籍便利化推进，全国二手车流通正在加速。2025年10月，全国转籍比例达到33.1%的历史高位。而且，仅跨省流通的比例就已是全国转籍率的两倍多，跨城市流通比例更是接近九成。江西省成为二手车流出最多的省份，近九成车源销往省外；而细化到城市维度，平台上有超过60个城市的二手车供给100%流出，在区域外达成交易。而青海、宁夏、甘肃、内蒙古等省份，则成为重要的车源流入地。同时，二手新能源车的交易渗透率也在快速提升。全国二手新能源渗透率已从2022年底的3.6%，提升至2025年10月的11.2%。而在瓜子二手车平台，这一比例显著高于全国平均水平。从区域分布来看，北京、江浙沪、广东等地区二手新能源渗透率均在30%以上，绿色消费意愿明显。而部分北方省份则受气候和使用条件的客观影响，二手新能源车交易仍相对有限，整体格局呈现出“南强北弱”的态势。在这种结构下，北方新能源车若仅在本地出售，往往面临价格压力。华南市场业务承压二手车商忙转型“仅两三成车商能保本或盈利”对于华南地区主要二手车交易市场及经营规模较大的经销商来说，2025年是整体转型的一年。作为广州市二手车交易量最大的交易市场，宝利捷旧车交易市场2025年上半年交易量和营收维度就已呈现小幅下行态势。该交易市场总经理孙明霞表示，这主要受两方面因素驱动。一是整体消费意愿有所回落；二是二手车消费群体结构出现调整，带动成交均价由去年同期的8万元/台降至6万元/台。在近年承压下，他们从2024年下半年开始试水二手车出口，2025年迎来了爆发。孙明霞告诉湾财社记者，从车商参与层面来看，目前该市场已有超80家车商直接或间接涉足出口业务。其中，专做二手车出口的车商有5家，核心聚焦中东、非洲两大主力出口区域，业务针对性较强，有两家商户率先完成海外布局，分别在柬埔寨、卢旺达设立了海外展厅，实现了出口直销模式的突破。同时，他们在配套服务支撑上，已构建起全产业链覆盖的出口服务体系。不仅服务本市场车商，还辐射周边区域，全方位解决了出口环节的各类需求，服务涵盖出口车辆整备、检测、海外展示、国际交易、海运以及出口退税等全流程环节。截至去年底，已完成超1500台长公里二手车的出口服务。孙明霞指出，随着商务部等4部委去年出台180天新车限制政策，长公里二手车的市场竞争力得到进一步凸显，预计2026年将迎来更大规模的需求爆发。“得益于广州得天独厚的出口优势，一方面拥有广交会带来的国际贸易资源与曝光机会，另一方面具备成熟的海运物流体系。目前，车商们的出口方向主要集中在东南亚、中东、非洲及南美洲等区域，区位优势和市场定位十分清晰。2026年，仍然要重点推进车商出口孵化工作，逐步构建‘国内供给+海外布局’的双循环发展格局。”她告诉南都·湾财社记者。广骏二手车城总经理助理蒋泽斌透露，过去一年里面，只有两三成车商能够保本或者盈利。现在转出口的车商数量在慢慢增加，像有些做直播的商家，以前视频中单纯是中文字幕，现在也同步以中英文双语显示。他介绍，一些专门经营二手车出口业务的车商也入驻了该二手车城。大型二手车经销商中，有个别车行虽然尚未发力出口业务，但主营产品定位已经出现了改变。千里发名车汇一位部门主管称，因为整体市场需求出现变化，该公司从多年一直主攻豪华车开始向市场热门的中高端品牌产品发力。从去年的二手车成交量比例显示，豪华车占比已经从以前的约七成下降至30%-40%。“虽然从销量数据上会明显提升，但利润摊薄也是不争的事实。”该主管指出。展厅一名销售负责人向南都·湾财社记者介绍，现在短时间内就找到买家的，基本上都是20万元以下的车型。至于豪华品牌，像宝马X5、X7、保时捷卡宴、路虎发现的二手车库存周期都相对较长。采写：南都·湾财社记者 梁罗喆","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601865330","isCrawlerRequest":true}