中兴通讯：ZTE是公司英文名称简写

证券之星01-06

证券之星消息，中兴通讯(000063)01月06日在投资者关系平台上答复投资者关心的问题。

投资者提问：咱们中兴手机能不能换一个好看点logo设计？ZTE这是什么玩意？别让同行瞧不起啊！连个logo钱都不舍得花吧！中兴中文名这名字多好，非要搞个ZTE洋不洋土不土的。

中兴通讯回复：您好，感谢您的关注。ZTE是公司英文名称Zhongxing Telecommunication Equipment的简写，也是公司面向全球市场的品牌核心符号。同时，公司通过构建差异化品牌体系，传递丰富多元的品牌文化。公司旗下有中兴、努比亚、红魔三大品牌，满足不同领域的用户需求。其中，中兴品牌主要面向商务人群，推动科技惠民；努比亚面向年轻人群，始终引领潮流科技；红魔专注于电竞细分赛道，强化硬核、热血、潮酷的品牌标签。

以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成投资建议。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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