丰田bZ3大幅降价至9万级，产品力中庸，能否撼动国产车地位？

ITBEAR科技资讯01-05

在新能源汽车市场蓬勃发展的当下，国产电动汽车凭借出色的产品力和性价比，迅速占据了消费者的心智。曾经在燃油车时代占据主导地位的合资品牌，如今面临着前所未有的挑战，市场份额逐渐被国产汽车蚕食。为了扭转这一局面，部分合资品牌开始调整策略，试图通过价格优势重新夺回市场。一汽丰田推出的2026款bZ3，便是合资品牌“以价换量”策略的典型代表。这款纯电动B级车在价格上做出了大幅让步，入门价格从2024款的...

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Can it shake the status of domestically produced cars?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TM":0.9,"03160":0.6},"content_text":"在新能源汽车市场蓬勃发展的当下，国产电动汽车凭借出色的产品力和性价比，迅速占据了消费者的心智。曾经在燃油车时代占据主导地位的合资品牌，如今面临着前所未有的挑战，市场份额逐渐被国产汽车蚕食。为了扭转这一局面，部分合资品牌开始调整策略，试图通过价格优势重新夺回市场。一汽丰田推出的2026款bZ3，便是合资品牌“以价换量”策略的典型代表。这款纯电动B级车在价格上做出了大幅让步，入门价格从2024款的16.98万元直接降至10.98万元，限时焕新价更是低至9.38万元。这一价格策略，使得bZ3的入门价格甚至低于部分国产同级车型，展现出丰田在市场竞争中的“诚意”。然而，价格优势能否转化为市场竞争力，最终仍取决于产品力。在智能驾驶方面，bZ3的表现呈现出明显的差异化。顶配车型搭载了激光雷达和32颗智能感知硬件，采用Momenta 5.0辅助驾驶系统，支持城市和高速智能领航以及自动泊车等高阶功能。但其余车型仅配备全速自适应巡航，高阶辅助驾驶的“门槛”较高，可能影响部分消费者的选择。从车身尺寸来看，bZ3的长宽高分别为4725mm、1835mm和1480mm，轴距为2880mm。虽然定位为中型车，但在同级车型中，其尺寸并不突出，可能对空间需求较高的消费者吸引力有限。动力和续航方面，bZ3搭载了弗迪提供的前置永磁/同步电机，提供184马力和245马力两种动力版本，峰值扭矩均为303牛·米。电池方面，配备49.9kWh和65.3kWh的磷酸铁锂电池，CLTC纯电续航里程覆盖510km至610km，且支持快充功能，27分钟即可将电量从30%充至80%。底盘采用前麦弗逊+后多连杆的组合，符合B级车的主流配置。内饰设计上，bZ3延续了简洁的风格，配备悬浮式仪表盘和竖状中控屏幕。中控屏幕尺寸分为12.8英寸和15.6英寸两种，满足不同消费者的需求。车机系统支持高德地图、双区域语音识别控制、面部识别、车联网、手机APP远程功能以及OTA升级等，功能虽不算丰富，但基本能够满足日常使用。综合来看，2026款丰田bZ3通过价格调整，确实提升了自身的竞争力，但其产品力仍显得中规中矩，缺乏突出的亮点。在国产电动汽车强势崛起的背景下，bZ3能否凭借价格优势和丰田的品牌影响力，重新赢得消费者的青睐，仍有待市场的进一步检验。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601853576","isCrawlerRequest":true}