委内瑞拉变局下，两大可乐巨头迎来商业机遇？

智通财经01-05

智通财经APP获悉，委内瑞拉历来是百事可乐(PEP.US)和可口可乐(KO.US)两大饮料巨头关注的焦点，因为该国拥有石油带来的丰厚收入、庞大的城市消费群体，以及远高于其他南美和中美洲国家的软饮料消费量。几十年来，委内瑞拉一直是拉丁美洲最赚钱的可乐市场之一，也是两大品牌进军拉美市场的品牌“滩头阵地”，直到经济和政治动荡彻底颠覆了这一市场。百事可乐于1940年首次进入委内瑞拉市场，并通过...

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