万联证券：元旦假期游客消费意愿显著增强多元热点共振推高旅游市场热度

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智通财经APP获悉，万联证券发布研报称，2026年元旦旅游市场迎开门红，游客消费意愿显著增强，元旦假期人均日消费达199.04元，高于2025年所有假期水平，旅游收入的回暖预计将推动出行链业绩逐步改善。与此同时，冰雪游、出境游等多元热点提振市场，消费热度不断提升。今年春节将形成9天长假期，旅游市场景气度有望进一步提升。万联证券主要观点如下：元旦旅游市场迎开门红，收入回暖行业向好相较于2025年元旦...

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万联证券：元旦假期游客消费意愿显著增强 多元热点共振推高旅游市场热度

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万联证券：元旦假期游客消费意愿显著增强多元热点共振推高旅游市场热度