获苹果CEO库克近300万美元增持，业绩承压的耐克股价涨超4%

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耐克业绩低迷之际，获得董事库克5万股增持。当地时间12月23日，美国证券交易委员会SEC公布的最新监管文件显示，苹果首席执行官(CEO)库克斥资约295万美元，以每股58.97美元购入5万股耐克股票。截至12月22日，库克持有约10.5万股耐克股票。库克自2005年起担任耐克董事。当年的11月，耐克在官网发布公告称，耐克公司任命时任苹果公司首席运营官库克为董事会成员，库克预计将担任董事会薪酬委员会...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260107224724a6ff350e&s=b><strong>中国网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>耐克业绩低迷之际，获得董事库克5万股增持。当地时间12月23日，美国证券交易委员会SEC公布的最新监管文件显示，苹果首席执行官(CEO)库克斥资约295万美元，以每股58.97美元购入5万股耐克股票。截至12月22日，库克持有约10.5万股耐克股票。库克自2005年起担任耐克董事。当年的11月，耐克在官网发布公告称，耐克公司任命时任苹果公司首席运营官库克为董事会成员，库克预计将担任董事会薪酬委员会...</p>\n\n<a 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Knight卸任董事长一职以来，库克一直是耐克公司的首席独立董事，参与了耐克多项重大决策。外媒援引分析师的表述称，这是耐克公司董事或高管在公开市场上购买的最大一笔股票，也可能是十多年来最大的一笔。或受上述消息影响，耐克公司股价迎来增长。截至12月24日收盘，耐克公司(NYSE：NIKE)涨4.66%。今年以来股价跌近两成，或将连续录得第四年年度股价下跌。近年来，耐克业绩面临挑战，尤其是中国市场业绩持续大降。耐克18日发布的2026财年第二财季业绩显示，第二财季营收为124亿美元，同比增长1%；净利润为7.92亿美元，同比下降32%。2026财年上半财年实现营收241.47亿美元，同比增1%；实现净利润15.19亿美元，同比降31%。其中上半财年北美销售额同比增7%，息税前利润同比降低7%；大中华区收入同比降低13%，息税前利润同比降35%，是所有市场中降幅最大的地区。财报公布后，耐克股价跌超10%。距离耐克在2024年10月启动“Win Now”转型计划，已过去一年。当时，任职耐克32年的老将贺雁峰(Elliott Hill)临危受命，重新接任集团总裁兼CEO，面对市场挑战“做减法”，通过削减冗余产品线、优化渠道结构、加速区域本土化等举措，让品牌重新聚焦运动、核心产品、关键市场与高效渠道，但这进一步影响了耐克的利润率。“耐克的复苏进程正进入关键阶段。我们在优先推进的领域持续取得进展，并对当前推动品牌长期增长与盈利能力提升的各项举措充满信心。”在此次最新财报中，贺雁峰指出，2026财年，耐克集团将继续围绕“Win Now”计划加速行动，包括团队重组、强化合作伙伴关系、优化产品组合，以及在市场一线赢得竞争。组织架构优化成为此次转型的重要突破口，耐克罕见地对核心管理层进行重构。例如，耐克现任首席供应链官Venkatesh Alagirisamy被任命为执行副总裁兼首席运营官，拟通过提升供应链角色加快运营效率。同时耐克将大中华区等四个区域负责人直接纳入高级领导管理层，向全球CEO汇报，以实现区域业务与全球战略的直接对接。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"shareholding","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601804350","isCrawlerRequest":true}