Labubu全面开放购买？线下门店一“布”难求、线上短暂放量

北京商报01-05

北京商报讯（记者赵述评）1月5日，北京商报记者实探北京三里屯、合生汇等热门商圈，发现不少Labubu系列产品仍然处于断货的状态。现场有粉丝表示，“目前无论是线上还是线下，都没有全部放开，但确实比以前更好买了”。　　目前，在三里屯、合生汇的泡泡玛特门店内，Labubu的前方高能系列和心底密码系列依旧无货。店员表示，该两款曾在元旦期间进行过门店补货，不过在当天迅速售罄。　　在三里屯门店，一位来自香港...

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It is hard to find a \"cloth\" in offline stores, and online volume is short-term","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":1.95,"PMRTY":1.95},"content_text":"北京商报讯（记者赵述评）1月5日，北京商报记者实探北京三里屯、合生汇等热门商圈，发现不少Labubu系列产品仍然处于断货的状态。现场有粉丝表示，“目前无论是线上还是线下，都没有全部放开，但确实比以前更好买了”。 　　目前，在三里屯、合生汇的泡泡玛特门店内，Labubu的前方高能系列和心底密码系列依旧无货。店员表示，该两款曾在元旦期间进行过门店补货，不过在当天迅速售罄。　　在三里屯门店，一位来自香港的消费者透露，上午抢到了THE MONSTERS春天野在家系列公仔，这款2024年初上市的产品至今还是非常难抢到。“前方高能、心底密码、可口可乐相对好抢一点”，她表示，“只要进入粉丝社群，即时看到弹出的补货链接，买到概率比较大。”　　线下渠道Labubu售罄，线上渠道也同样如此。北京商报记者随机查询泡泡玛特天猫、抖音、官方小程序、抽盒机等线上渠道，Labubu的前方高能系列和心底密码系列仍旧处于缺货状态。　　据了解，泡泡玛特在元旦期间进行了一波大规模补货。假期期间，消费者在泡泡玛特门店购买过Labubu心底密码系列。在线上渠道，也有不少人表示抢到了期待已久的产品。　　“Labubu近期的补货力度明显加大了”，一位资深玩家现场向北京商报记者表示，“不定时的补货越来越频繁，在门店社群里常能看到上新通知。只要多关注，抢到心愿款的几率其实很高。”她还注意到，发售规则也出现了松动，从早期仅限线上抢购，转变为消费者可以直接进店购买。　　一位潮玩行业人士解释称，上述变化反映出Labubu的补货节奏正在稳步推进，而且消费者购买老品的热情依然高涨，说明需求依然旺盛，供需之间还是存在缺口，距离实现“人手一只，随到随买”的状态还有一段路要走。　　2025年，Labubu爆火成为全球性IP后，一度进入供不应求的阶段，这直接导致了其二手市场价格猛涨。随着持续扩产，泡泡玛特不断开启大规模补货，消费者们不再需要苦等，相反黄牛群体陆续暂缓收购Labubu产品。　　盘古智库高级专家江瀚分析称，从今年6月开始，泡泡玛特进行了一次大规模补货，当时意在打击黄牛，抑制二级市场的乱象，主动引导市场走向健康化，抑制非理性溢价。此后相应产品二手市场价格回调明显，本质上这是品牌夺回定价权的举措，这也是IP长远发展的必经之路。（文章来源：北京商报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601706310","isCrawlerRequest":true}