苹果低价MacBook来袭：4999元入局，能否搅动PC市场新风云？

ITBEAR科技资讯01-06

苹果计划推出首款低价MacBook的消息引发市场关注。这款新品将搭载与iPhone 16 Pro同款的A18 Pro芯片，采用12.9英寸LCD屏幕，机身厚度仅11.3毫米，重量约1.24千克，延续了苹果轻薄本的无风扇被动散热设计，运行过程中几乎无声。A18 Pro芯片基于台积电第二代3纳米工艺制造，配备6核CPU、6核GPU和16核神经网络引擎，性能表现接近初代M1芯片。Geekbench 6...

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Intelligence AT Acc H2-SGD"},"translate_title":"Apple's low-priced MacBook is coming: 4999 yuan enters the game, can it stir up a new situation in the PC market?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1.96},"content_text":"苹果计划推出首款低价MacBook的消息引发市场关注。这款新品将搭载与iPhone 16 Pro同款的A18 Pro芯片，采用12.9英寸LCD屏幕，机身厚度仅11.3毫米，重量约1.24千克，延续了苹果轻薄本的无风扇被动散热设计，运行过程中几乎无声。A18 Pro芯片基于台积电第二代3纳米工艺制造，配备6核CPU、6核GPU和16核神经网络引擎，性能表现接近初代M1芯片。Geekbench 6测试数据显示，其单核得分超过2800，多核得分突破9000，能够流畅运行Office套件、4K视频播放及Photoshop等创作软件。不过，8GB起步且不可扩展的内存配置，限制了多任务处理和深度内容创作能力。为控制成本，这款MacBook在接口、内存和屏幕方面做出妥协。机身仅配备1个普通USB-C接口，不支持Thunderbolt高速传输和MagSafe磁吸充电，充电时需占用唯一接口；内存从8GB起步，存储容量预计128GB起，后续升级需额外付费；屏幕采用12.9英寸LCD面板，分辨率为2560×1664，刷新率60Hz，满足日常使用需求。市场定位方面，这款新品瞄准预算有限的学生群体、轻办公职场新人及想体验macOS生态的用户。爆料称其海外定价为599至899美元，国行起售价预计4999元，形成高端MacBook Pro树立标杆、中端MacBook Air保障利润、低价MacBook扩大用户群体的完整产品矩阵。苹果此举更深层的战略意图是通过低价策略撬动生态扩张。当前全球PC市场中，Windows系统占比达71.1%，而macOS仅占10.08%，差距意味着增长空间。通过复用核心技术、优化供应链，苹果在控制成本的同时，降低用户进入生态的门槛。业内预计，这款机型可能分流Windows阵营10%至15%的入门级轻薄本用户，尤其在学生和年轻职场人群中具备竞争力。尽管无法动摇Windows市场的根基，但凭借macOS的系统优势及对Apple Intelligence的适配，这款新机仍可能对PC市场格局产生影响。对于苹果而言，其核心价值不在于短期盈利，而在于生态用户的积累；对于消费者而言，则提供了更多选择空间。据供应链消息，这款MacBook大概率沿用经典命名，不会添加SE或Lite等后缀。其配置组合虽非全新，但能将A18 Pro芯片、8GB内存及60Hz屏幕等元素整合并实现市场热销，或许只有苹果能够做到。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; 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