餐饮巨头密集推副牌聚焦下沉与轻量化扩张

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临近年关，海底捞、百胜中国、九毛九、麻六记等头部餐饮品牌密集推出新副牌。近一个月内，海底捞推出大排档火锅及“焰请烤肉铺子”等多个品牌，百胜中国落地必胜炙烤串、VBURGER两大独立副牌，麻六记推出轻量化副牌小麻六，点都德在上海开设早茶夜酒bistro，呷哺呷哺推出自选小火锅品牌呷哺牧场，九毛九则通过收购BigWayHotPot进军北美市场。与此前盲目扩品类不同，本轮副牌布局呈现三大趋势：一是聚焦...

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餐饮巨头密集推副牌 聚焦下沉与轻量化扩张

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餐饮巨头密集推副牌聚焦下沉与轻量化扩张