“马茅”今日正式开售！延续“日期酒”玩法，有人线上喊价过万元

每日经济新闻01-06

新浪财经“酒价内参”重磅上线知名白酒真实市场价尽在掌握　　每经记者|熊嘉楠每经编辑|赵云　　1月6日，贵州茅台酒（丙午马年）（以下简称“马茅”）正式开售。　　《每日经济新闻·将进酒》记者注意到，“马茅”延续了此前蛇年生肖茅台酒的“日期酒”销售方式。自1月6日起，每日9时，消费者可在“i茅台”APP购买“马茅”经典版、礼盒装两款产品，消费者可按随机或自选“生产日期”进行选购。...

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知名白酒真实市场价尽在掌握\n　　每经记者|熊嘉楠    每经编辑|赵云    \n　　1月6日，贵州茅台酒（丙午马年）（以下简称“马茅”）正式开售。\n　　《每日经济新闻·将进酒》记者注意到，“马茅”延续了此前蛇年生肖茅台酒的“日期酒”销售方式。自1月6日起，每日9时，消费者可在“i茅台”APP购买“马茅”经典版、礼盒装两款产品，消费者可按随机或自选“生产日期”进行选购。...</p>\n\n<a href=\"https://finance.sina.com.cn/roll/2026-01-06/doc-inhfiver1427087.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0348814723.USD","symbol_name":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","start_time":0,"source_url":"https://finance.sina.com.cn/roll/2026-01-06/doc-inhfiver1427087.shtml","article_id":"2601658008","we_media_id":null,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/roll/2026-01-06/doc-inhfiver1427087.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, 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Continuing the \"date wine\" game, some people bid more than 10,000 yuan online","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600519":0.9},"content_text":"新浪财经“酒价内参”重磅上线 知名白酒真实市场价尽在掌握\n　　每经记者|熊嘉楠    每经编辑|赵云    \n　　1月6日，贵州茅台酒（丙午马年）（以下简称“马茅”）正式开售。\n　　《每日经济新闻·将进酒》记者注意到，“马茅”延续了此前蛇年生肖茅台酒的“日期酒”销售方式。自1月6日起，每日9时，消费者可在“i茅台”APP购买“马茅”经典版、礼盒装两款产品，消费者可按随机或自选“生产日期”进行选购。\n　　2025年10月，茅台首次在“i茅台”APP上试水53%vol500ml贵州茅台酒（乙巳蛇年）（以下简称“蛇茅”）“日期酒”，即消费者可选择心仪的生产日期，无需预约抽签，直接选购。白酒专家肖竹青曾分析认为，日期酒的本质是把“时间”包装成可交易的奢侈品，通过预售未来日期绑定消费者情感记忆，既可以为贵州茅台股份有限公司创造业绩增量，又为贵州茅台品牌溢价创造新场景。\n\n　　此次“马茅”从开售起就延续“日期酒”玩法：按“自选生产日期”购买产品，既可选择“过往日期”的现货，也可预购“未来日期”的产品。截至目前，可选择生产日期为2026年1月1日~2026年2月28日的产品。\n　　此外，珍享版全年仅在i茅台APP“5·19”“11·29”品牌日等重要时间节点进行投放。目前首场销售已结束，下次开售前将提前通知。\n　　在去年底举行的经销商联谊会上，茅台定调“全面市场化转型”，茅台生肖系列作为“金字塔”型产品体系战略中的“塔腰”定位，公司提出激发生肖酒的民间消费、收藏需求。\n　　业内分析认为，茅台生肖系列的文化表达与市场投放，正体现茅台推动其从“收藏品”向“可消费的文化载体”的转型思考。\n　　值得注意的是，今日早间部分平台已出现“马茅”溢价报价现象。其中，经典版报价普遍在2000元/瓶左右，珍享版报价约3000元/瓶，礼盒装报价区间则在4000元/盒至4500元/盒，甚至有喊价至15988元/盒。不过，目前上述报价尚未形成实际成交。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：石秀珍 SF183","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.37.0","shortVersion":"4.37.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601658008","isCrawlerRequest":true}