即时零售开年迎重磅新闻：阿里落子，美团、京东如何应对？

中国家电网01-08

从2025年4月30日，淘宝天猫旗下即时零售业务“小时达”正式升级为“淘宝闪购”算起，淘宝闪购面市时间不过8个多月，却已成长为中国即时零售领域最重量级的玩家之一。媒体报告数据显示，淘宝闪购12月季度GMV份额持续扩张，订单结构持续优化，客单价(AOV)保持增长，单量份额稳居市场前列，其中，非餐即时零售成为闪购增长的关键支点。商务部研究院去年11月发布的报告指出，我国即时零售行业正迈向万亿规模关键...

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