狂揽410亿元！2025年中国常青游戏榜出炉，腾讯、网易包揽过半

时代财经01-06

编者按：为全面了解中国常青游戏的整体表现与市场格局，时代财经推出“中国常青游戏榜”系列。该系列聚焦于国产游戏，旨在挖掘那些为中国游戏行业树立标杆的常青产品，剖析其背后的成功因素，并探讨它们对中国游戏市场格局的深远影响。　　在2025年版号供给充裕的背景下，常青游戏依然展现出强劲的吸金能力。　　时代财经以上线3年以上且iOS端预估收入跻身中国地区Top50为筛选标准，统计并发布《2025年中国常青...

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China's evergreen game list in 2025 is released, with Tencent and NetEase taking over more than half","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NTES":1.91,"HTCD.SI":0.6,"00700":1.95,"TCEHY":1.95,"TCHmain":0.6,"09999":1.91},"content_text":"编者按：为全面了解中国常青游戏的整体表现与市场格局，时代财经推出“中国常青游戏榜”系列。该系列聚焦于国产游戏，旨在挖掘那些为中国游戏行业树立标杆的常青产品，剖析其背后的成功因素，并探讨它们对中国游戏市场格局的深远影响。　　在2025年版号供给充裕的背景下，常青游戏依然展现出强劲的吸金能力。　　时代财经以上线3年以上且iOS端预估收入跻身中国地区Top50为筛选标准，统计并发布《2025年中国常青游戏榜》（下称“《常青榜》”）；同时以上线1年至3年且iOS端预估收入跻身中国地区Top50为标准，统计并发布《2025年中国潜力常青游戏榜》（下称“《潜力常青榜》”）。　　据统计，2025年共有《王者荣耀》《和平精英》《金铲铲之战》等32款游戏入围《常青榜》，数量较2024年增加2款；同时，《地下城与勇士：起源》《无尽冬日》《三角洲行动》等12款游戏入围《潜力常青榜》，数量较2024年增加3款。　　据时代财经统计，上榜《常青榜》的32款游戏2025年iOS端预估收入累计约达58.84亿美元，以中国外汇交易中心2025年1月6日10:50披露的人民币兑美元成交价6.9833计算，约合人民币410.91亿元；其中14款游戏iOS端预估收入超过1亿美元（约为6.98亿元）。　　具体来看，入围《常青榜》的32款产品中，腾讯（00700.HK）、网易（NTES；09999.HK）两大游戏厂商仍旧牢牢把持C位，分别有12款、7款游戏上榜，分别占比入围总数的37.5%、21.875%，合计接近60%。　　特别是腾讯，旗下《王者荣耀》《和平精英》《金铲铲之战》三款游戏霸榜前三，2025年中国地区iOS端预估收入分别达到16.52亿美元（约为115.33亿元）、8.32亿美元（约为58.11亿元）、3.69亿美元（约为25.75亿元）。　　而在这3款游戏之外，腾讯还有《穿越火线手游》《火影忍者》《英雄联盟手游》3款游戏进入榜单前十，分列第五至第七位，2025年中国地区iOS端预估收入分别为3.01亿美元（约为21.02亿元）、2.11亿美元（约为14.73亿元）、1.99亿美元（约为13.87亿元）。　　作为行业老二的网易紧随其后，旗下《梦幻西游》《第五人格》2款游戏进入榜单前十。其中，《梦幻西游》以3.63亿美元（约为25.37亿元）的2025年中国地区iOS端预估收入位居第四；《第五人格》则以1.57亿美元（约为10.98亿元）的预估收入位列第八。　　在互联网产业分析师张书乐看来，“强者愈强”是包括游戏产业在内的互联网科技领域的大势所趋。　　张书乐对时代财经表示，腾讯与网易凭借其高产和爆款频出的特点，长期占据国产游戏市场主导地位。这两大巨头旗下的众多知名IP及其衍生内容，几乎涵盖了中国网络游戏和移动游戏的整个发展历程。特别是在需要深厚时间积累的常青游戏领域，“强者愈强”的趋势愈发明显。　　此外，进入榜单前十的还有米哈游《原神》和途游游戏《捕鱼大作战》，分别位列第九和第十位。游酷盛世《捕鱼大咖》、网易《蛋仔派对》、途游游戏《途游休闲捕鱼》、腾讯《部落冲突（Clash of Clans）》在2025年运营满3年，凭借优异表现首次进入年度榜单。　　另一方面，据时代财经梳理，与常青游戏数量增加相同的是，2025年潜力常青游戏数量同比增加了3款至12款。这12款游戏中国地区iOS端预估收入合计达到22.2亿美元（约为155.03亿元）；其中7款游戏iOS端预估收入超过1亿美元（约为6.98亿元）。　　具体来看，《地下城与勇士：起源（DNF手游）》《无尽冬日》《三角洲行动》位居《潜力常青榜》前三位，2025年中国地区iOS端预估收入分别为4.89亿美元（约为34.12亿元）、4.51亿美元（约为31.52亿元）、4.38亿美元（约为30.57亿元）。　　其中，《DNF手游》《三角洲行动》均为腾讯旗下手游；《无尽冬日》则是世纪华通（002602.SZ）旗下子公司点点互动将《Whiteout Survival》的海外成功经验移植到国内并在App Store上线的一款冰雪末日SLG手游。　　值得注意的是，这三款游戏均在2025年迎来上线一周年，便以出众的市场表现强势登上榜单，并包揽前三席位，展现出持续吸金力。　　张书乐认为，《DNF手游》尽管流水不错，但一直没有特别优异的表现，只能说是一款爆款游戏，但未必能成为如《王者荣耀》这般的超级爆款，也未必能常青。而《无尽冬日》和《三角洲行动》各占一个品类的首发优势，并实现了快速登顶。在游戏品类中，能快速登顶的垂类新玩法，往往具有经久不衰的魅力，总会被模仿，但总难以超越，其常青的可能性极大。（文章来源：时代财经）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601620895","isCrawlerRequest":true}