奢侈品撤离高端商场转型潮涌

DoNews01-05

2025年，一线城市的高端商场持续面临奢侈品品牌大规模撤店。上海One ITC商场的LV门店于去年11月正式关闭，此前已有Celine、Tiffany、尚美等六大奢侈品牌退场，其余品牌也计划陆续撤离。该商场与IFC同属新鸿基地产旗下，定位高净值人群，但因开业即遭遇疫情、客流低迷，且与港汇恒隆距离过近、品牌重合度高，导致多个奢牌流失。静安寺对面的芮欧百货亦受冲击，Gucci、巴黎世家等主力品牌集体...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2601607281?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-05 12:13","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2601607281","market":"hk","top_or_hot":-1,"title":"奢侈品撤离高端商场 转型潮涌","media":"DoNews","content":"<div>\n<p>2025年，一线城市的高端商场持续面临奢侈品品牌大规模撤店。上海One ITC商场的LV门店于去年11月正式关闭，此前已有Celine、Tiffany、尚美等六大奢侈品牌退场，其余品牌也计划陆续撤离。该商场与IFC同属新鸿基地产旗下，定位高净值人群，但因开业即遭遇疫情、客流低迷，且与港汇恒隆距离过近、品牌重合度高，导致多个奢牌流失。静安寺对面的芮欧百货亦受冲击，Gucci、巴黎世家等主力品牌集体...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105121722a6f43dd9&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>奢侈品撤离高端商场 转型潮涌</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n奢侈品撤离高端商场 转型潮涌\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-05 12:13 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105121722a6f43dd9&s=b><strong>DoNews</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2025年，一线城市的高端商场持续面临奢侈品品牌大规模撤店。上海One ITC商场的LV门店于去年11月正式关闭，此前已有Celine、Tiffany、尚美等六大奢侈品牌退场，其余品牌也计划陆续撤离。该商场与IFC同属新鸿基地产旗下，定位高净值人群，但因开业即遭遇疫情、客流低迷，且与港汇恒隆距离过近、品牌重合度高，导致多个奢牌流失。静安寺对面的芮欧百货亦受冲击，Gucci、巴黎世家等主力品牌集体...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105121722a6f43dd9&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0823426480.USD","symbol_name":"法巴中国股票经典Dis","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105121722a6f43dd9&s=b","article_id":"2601607281","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105121722a6f43dd9&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2601607281","pubTimestamp":1767586383,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"2025年，一线城市的高端商场持续面临奢侈品品牌大规模撤店。曾与奢侈品唇齿相依的高端商场，在疫情复苏阶段却走向分道扬镳。其在中国大陆拥有10座代表性高端商场，被视为城市消费水平标杆。奢侈品借助商场筛选消费者，而商场则借品牌血统提升自身资本定价。与此同时，高端商场租赁收入承压。恒隆高端商场租赁收入占比从58.8%升至70.3%，系因物业销售收入减少所致，显示其对奢侈品租户依赖加深。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0823426480.USD":"法巴中国股票经典Dis","00016":"新鸿基地产","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0823426308.USD":"法巴中国股票基金","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU0359201612.USD":"贝莱德中国基金A2","SG9999002950.SGD":"United Asian Growth Opportunities SGD","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","BK1224":"专卖店","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU2543165471.USD":"E FUND (HK) GLOBAL QUALITY GROWTH \"A\" (USD) ACC","SG9999001069.SGD":"UOB UNITED ASIA PACIFIC GROWTH (SGD) ACC","SGXZ86797644.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) INC","00101":"恒隆地产","01972":"太古地产","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","SGXZ62798434.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) ACC","LU0611395673.USD":"NINETY ONE GSF EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","06181":"老铺黄金","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","09992":"泡泡玛特","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","HLPPY":"恒隆地产ADR","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC"},"translate_title":"Luxury goods withdraw from high-end shopping malls, transformation surges","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":0.9,"01972":1.87,"HLPPY":1.92,"00016":1.85,"06181":0.9,"00101":1.92},"content_text":"2025年，一线城市的高端商场持续面临奢侈品品牌大规模撤店。上海One ITC商场的LV门店于去年11月正式关闭，此前已有Celine、Tiffany、尚美等六大奢侈品牌退场，其余品牌也计划陆续撤离。该商场与IFC同属新鸿基地产旗下，定位高净值人群，但因开业即遭遇疫情、客流低迷，且与港汇恒隆距离过近、品牌重合度高，导致多个奢牌流失。静安寺对面的芮欧百货亦受冲击，Gucci、巴黎世家等主力品牌集体撤出，商铺空置率上升。北京金融街购物中心也在过去一年失去Dior、Gucci等重量级品牌。曾与奢侈品唇齿相依的高端商场，在疫情复苏阶段却走向分道扬镳。恒隆地产2024年上半年营收同比下降18.7%，净利润连续两年下滑。其在中国大陆拥有10座代表性高端商场，被视为城市消费水平标杆。然而，2024年起各项目收入普遍下滑，2025年虽略有回升，仍未恢复增长趋势。太古地产15年来首次亏损，2025年上半年亏损12.02亿港元，主要依靠非主营业务支撑营收。新鸿基集团内地物业租赁收入下降2%，九龙仓投资物业收入下降4%。这些高端商场长期依赖奢侈品品牌聚集高净值客群，并通过高坪效租金维持资产估值。奢侈品借助商场筛选消费者，而商场则借品牌血统提升自身资本定价。然而，自2024年起，中国大陆奢侈品市场进入连续六个季度负增长，全年销售额下降18%-20%，回落至2020年水平。LVMH在“亚洲除日本”市场经历六季下滑后，于2025年第三季度实现有机增速1%，同比营收下滑4%；开云集团同期营收和有机增速分别下降9.8%和5%。Gucci自2024年以来在中国大陆关闭9家门店。贝恩咨询数据显示，2022至2024年全球奢侈品消费者减少5000万人。为应对市场变化，奢侈品加速布局线上渠道。LVMH已将Tiffany和尚美引入天猫，旗下30个品牌入驻该平台。线下则采取渠道收缩策略，集中于核心商圈，导致非核心地段门店被舍弃。One ITC因此成为牺牲品。与此同时，高端商场租赁收入承压。2025年上半年，恒隆在武汉和沈阳项目的租赁收入分别下降36%和37%，上海兴业太古汇和前滩太古里租金收入下降6%和10%。恒隆高端商场租赁收入占比从58.8%升至70.3%，系因物业销售收入减少所致，显示其对奢侈品租户依赖加深。面对挑战，恒隆在2025年中报提出转型方向：引入老铺黄金、泡泡玛特等新消费品牌，拓展轻资产项目，去高端化标签，实施全客层运营。华润万象则早前已推进战略调整，旗下122家购物中心涵盖万象城、万象汇、万象天地三类，其中万象城分布于厦门、武汉、重庆、西安等城市，避开一线城市激烈竞争。在一线城市，华润推行“首店经济”，引入跨区域验证品牌，利用社交媒体打卡效应引流。同时聚焦潮玩、二次元、户外体验类业态，增强线下吸引力。商场角色正从传统卖场转向社交与体验空间。静安大悦城每年举办近300场活动，落地超30场国际顶流IP快闪，2024年销售额提升近45%。上海新天地半年收租2.44亿元，同比增长4%，重点依托首店引进。CP静安（原静安晶品中心）由华润运营后，引入网红餐饮、潮玩零售及宠物友好空间，开业以来引入首店106家，客流同比增长33%。商业地产正通过IP联名、展会活动与首店效应重构消费者关系，从被动承接转为主动吸引，以应对奢侈品退潮带来的结构性变革。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601607281","isCrawlerRequest":true}

奢侈品撤离高端商场 转型潮涌

精彩评论

奢侈品撤离高端商场转型潮涌