黄金价格高位震荡：珠宝品牌转型奢侈品赛道，谁能笑到最后？

ITBEAR科技资讯01-07

黄金价格在2025年经历了一轮显著上涨，饰品金价从年初的每克805元攀升至年末的1413元，全年涨幅超过75%。尽管2026年元旦期间价格有所回调，但整体高位运行态势仍对消费市场和企业经营带来深远影响。中国黄金协会数据显示，2025年前三季度全国黄金首饰消费量同比下降约三成，传统黄金珠宝行业面临前所未有的转型压力。消费者行为在高金价环境下发生明显变化。郑州消费者丹丹描述，购买黄金首饰需要提前预约、...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2601582023?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-07 14:59","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2601582023","market":"hk","top_or_hot":-1,"title":"黄金价格高位震荡：珠宝品牌转型奢侈品赛道，谁能笑到最后？","media":"ITBEAR科技资讯","content":"<div>\n<p>黄金价格在2025年经历了一轮显著上涨，饰品金价从年初的每克805元攀升至年末的1413元，全年涨幅超过75%。尽管2026年元旦期间价格有所回调，但整体高位运行态势仍对消费市场和企业经营带来深远影响。中国黄金协会数据显示，2025年前三季度全国黄金首饰消费量同比下降约三成，传统黄金珠宝行业面临前所未有的转型压力。消费者行为在高金价环境下发生明显变化。郑州消费者丹丹描述，购买黄金首饰需要提前预约、...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260107150601a6fd7b22&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>黄金价格高位震荡：珠宝品牌转型奢侈品赛道，谁能笑到最后？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n黄金价格高位震荡：珠宝品牌转型奢侈品赛道，谁能笑到最后？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-07 14:59 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260107150601a6fd7b22&s=b><strong>ITBEAR科技资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>黄金价格在2025年经历了一轮显著上涨，饰品金价从年初的每克805元攀升至年末的1413元，全年涨幅超过75%。尽管2026年元旦期间价格有所回调，但整体高位运行态势仍对消费市场和企业经营带来深远影响。中国黄金协会数据显示，2025年前三季度全国黄金首饰消费量同比下降约三成，传统黄金珠宝行业面临前所未有的转型压力。消费者行为在高金价环境下发生明显变化。郑州消费者丹丹描述，购买黄金首饰需要提前预约、...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260107150601a6fd7b22&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SGXZ90724238.SGD","symbol_name":"UNITED ASIA \"A\" (SGD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260107150601a6fd7b22&s=b","article_id":"2601582023","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260107150601a6fd7b22&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2601582023","pubTimestamp":1767769183,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"中国黄金协会数据显示，2025年前三季度全国黄金首饰消费量同比下降约三成，传统黄金珠宝行业面临前所未有的转型压力。行业人士透露，传统黄金珠宝品牌毛利率长期徘徊在20%左右，水贝市场批发利润率仅3%。老铺黄金拥有900余名工匠，产品生产周期25至90天，收藏级产品达3至6个月；琳朝坚持定制模式，生产周期12个月起。新品牌入场将共同做大市场蛋糕，未来可能涌现十余个具备规模的品牌。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"SGXZ90724238.SGD":"UNITED ASIA \"A\" (SGD) INC","01929":"周大福","SG9999011746.SGD":"PINEBRIDGE INTERNATIONAL FUNDS - ACORNS OF ASIA BA (SGD) ACC","BK1601":"香港本地股","BK1224":"专卖店","BK1544":"黄金股","BK1545":"奢侈品股","IE00B12V2V27.USD":"柏瑞亚洲小盘股A(除日本)","IE00BYTNYN87.SGD":"PINEBRIDGE ASIA EX JAPAN SMALL CAP EQUITY \"A5\" (SGD) ACC","06181":"老铺黄金","BK1502":"双十一","IE00BYQNZ168.SGD":"PINEBRIDGE ASIA EX JAPAN SMALL CAP EQUITY \"A5CP\" (SGD) ACC","BK1227":"服装、服饰与奢侈品","SG9999001051.SGD":"United Asia Fund SGD","BK1602":"香港零售股"},"translate_title":"Gold prices fluctuate at high levels: Jewelry brands transform into luxury goods tracks, who will have the last laugh?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01929":0.9,"06181":0.9},"content_text":"黄金价格在2025年经历了一轮显著上涨，饰品金价从年初的每克805元攀升至年末的1413元，全年涨幅超过75%。尽管2026年元旦期间价格有所回调，但整体高位运行态势仍对消费市场和企业经营带来深远影响。中国黄金协会数据显示，2025年前三季度全国黄金首饰消费量同比下降约三成，传统黄金珠宝行业面临前所未有的转型压力。消费者行为在高金价环境下发生明显变化。郑州消费者丹丹描述，购买黄金首饰需要提前预约、排队甚至定制，部分品牌交付周期长达一年。北京SKP商场内，老铺黄金门店全年持续排队，最长等待时间超过两小时；高端定制品牌琳朝每日仅接待4单线下客户，线上预约名额需抢购，产品交付周期达12至18个月。这种消费体验被消费者戏称\"比购买爱马仕更难\"。行业格局加速分化，头部企业呈现两极发展趋势。老铺黄金凭借奢侈品定位脱颖而出，2025年上半年营收达123亿元，同比增长251%，单店半年平均营收近5亿元。其香港第四家门店开业后，国际金融机构预测其中国业务营收将超越卡地亚、梵克雅宝母公司历峰集团。小众品牌宝兰完成亿元级A轮融资，投资方包含奢侈品集团开云；琳朝年销售额突破5亿元，仅靠兰州一家门店积累高端客群。传统品牌转型之路充满挑战。周大福通过提升定价产品占比缓冲压力，2026财年中期定价首饰零售贡献占比提升至31.8%。老凤祥尝试布局奢侈品领域，投资迈巴赫奢侈品亚太公司，但2025年前三季度营收同比下降8.71%，净利润降幅达25%。加盟模式在高金价时代成为掣肘，老凤祥上半年净减门店近300家，周大福同期关闭千余家门店，平均每天约4家。利润率成为企业生存关键指标。行业人士透露，传统黄金珠宝品牌毛利率长期徘徊在20%左右，水贝市场批发利润率仅3%。老铺黄金凭借40%以上毛利率保持优势，周大福定价产品支撑下毛利率维持在30%以上，而老凤祥批发业务毛利率不足10%。优他投资创始人杨大筠指出，奢侈品化需要系统性重塑品牌基因，加盟体系可能制约高端突破。古法黄金概念面临升级考验。虽然市场预期2028年相关市场规模将达4214亿元，但同质化竞争已削弱工艺溢价能力。老铺黄金拥有900余名工匠，产品生产周期25至90天，收藏级产品达3至6个月；琳朝坚持定制模式，生产周期12个月起。独立时尚顾问雪君认为，产能瓶颈和扩张成本将成为品牌分水岭，高端旗舰店投入普遍超过5000万元。要客研究院院长周婷分析，中国高端黄金珠宝市场潜力超过3000亿元，目前仍处于发展初期。新品牌入场将共同做大市场蛋糕，未来可能涌现十余个具备规模的品牌。但真正完成从\"高端\"到\"奢侈品\"的跨越，需要持续突破工艺创新、渠道布局和品牌声量等多重壁垒，这场转型竞赛才刚刚开始。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601582023","isCrawlerRequest":true}