雷军直播回应争议：澄清营销标签、续航误解及多项质疑

DoNews01-08

雷军直播回应争议：澄清营销标签、续航误解及多项质疑1月7日，雷军在直播中回应了近日小米与“万能的大熊”合作引发的争议以及外界针对其个人和公司的多方面质疑。雷军表示，此次对相关KOL的处罚是经过认真调查和管理层慎重商量后的决定。事件起因并非该KOL批评小米或得罪米粉，而是因其长期攻击贬低小米用户，甚至诅咒小米用户，这是公司不能容忍的行为。雷军强调，保护用户是企业的底线，必须坚定维护用户和车主利益，...

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Pro CLTC续航达902公里，日常使用基本无续航焦虑。雷军介绍，CLTC为中国官方自2021年起实施的测试标准，基于真实路况设计，用于统一衡量车辆能耗与续航。尽管实际驾驶受配置、天气、路况等因素影响，续航会有差异，但小米汽车在续航保持率方面通常位居行业前列。雷军呼吁公众获取信息时应避免碎片化误导，关注完整准确内容。关于“丢轮保车”技术，雷军及小米相关负责人说明，该技术非简单车轮脱落，而是严谨设计的主动安全策略。通过传力与卸力机制，使车轮在碰撞后按预定路径偏摆脱离，保护乘员舱结构安全。日常场景如撞击马路牙子或坑洼路面均已完成测试验证。倒车上马路牙子等工况亦有严格标准流程。并非所有碰撞都会触发脱落，仅在特定条件下为更好应对碰撞风险才按设计执行。该技术非小米首创，属汽车行业成熟方案。虽常被认为源自沃尔沃，但据行业资料，奔驰早在1959年即提出类似构想。目前包括奔驰、沃尔沃在内的豪华品牌普遍采用此类设计。电动车因整备质量较大，更需巧妙解决小偏置碰撞难题。除100%正面碰撞和40%偏置碰撞外，25%小偏置碰撞在实际交通事故中发生概率较高，相关技术尤为重要。“丢轮保车”通过在转向拉杆与转向节位置设置薄弱区，当受力超阈值时实现可控脱落，降低乘员舱侵入风险。雷军指出，此为豪华车型常规安全技术，未来应减少误解与质疑。雷军还在直播中就身高问题致歉。此前发布会称身高1米81，1月3日直播中误称1米83，引发“长高”质疑。他解释实为口误，重新测量确认仍为1米81。他还回应今年5月内部活动中的严重口误：发布首款芯片“玄戒O1”（内部代号F1）时，误读为“玄戒零一”。尽管准备时已提醒自己注意发音，但因状态不佳仍出错。原以为是内部会议影响有限，但一名新员工将内容发布至社交媒体，导致广泛传播。雷军称该员工出于善意，但缺乏保密意识，当时虽生气但未追责。对于当日微博误写新款SU7价格，他表示因工作繁忙，微博多在休息或会议间隙撰写，可能出现笔误或口误。他承诺今后将加强校对，尤其在发布涉及关键数据或严谨信息时更加谨慎，减少错误。同时呼吁公众理性看待失误，勿过度解读，并表示将持续改进，防止类似情况再次发生。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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