扫街榜6.6亿用户登顶全球最大生活服务榜单，高德已成生活服务超级入口

九派新闻01-08

高德扫街榜在本地生活服务市场杀疯了。自去年9月上线至今100多天，扫街榜交出了一份令行业侧目的成绩单：累计用户规模已突破6.6亿。特别是去年10月，日均活跃用户破了7000万，目前已是全球用户规模最大、增速最快的生活服务榜单。它也带动了整个高德APP的用户规模创下新高，根据QuestMobile数据，2025年10月高德月活已达9.96亿，逼近10亿大关，一个月内新增近4600万月活用户。入驻的...

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services","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"HBBD.SI":0.6,"BABA":1.87,"09988":1.87,"ALBmain":0.6},"content_text":"高德扫街榜在本地生活服务市场杀疯了。自去年9月上线至今100多天，扫街榜交出了一份令行业侧目的成绩单：累计用户规模已突破6.6亿。特别是去年10月，日均活跃用户破了7000万，目前已是全球用户规模最大、增速最快的生活服务榜单。它也带动了整个高德APP的用户规模创下新高，根据QuestMobile数据，2025年10月高德月活已达9.96亿，逼近10亿大关，一个月内新增近4600万月活用户。入驻的商家也有真实的获得感。无论是北京的粤菜系金鼎轩，还是重庆和成都的烟火小店、上海的咖啡小馆，抑或杭州的夫妻面馆，食客们被榜单牵引而至，慕名而来，它们的生意，也与榜单的运营成绩一起增长。数据显示，上线百日，超过86万家商户主动入驻，营业额环比增长超270%。当一个生活服务榜单不再依赖文字评价，不再完全听从用户的主动表达，而是观察他们是否真的愿意为之绕路、奔赴、停留，游戏规则就已经发生了改变。这不仅仅是一个流量的故事。榜单里的餐饮新增量如今的高德扫街榜2026，和上线之初已经不太一样。随着更多商家的涌入、更多用户的使用，扫街榜已经变得更多维、动态、智能。一个明显的标志是，目前已生成6553个动态时令榜单，能在不同时段、场景下满足用户不同的需求。“好吃”不再固定，而是随季节、天气、时间流动的个性化“评价”。不止于此，扫街榜还上线了囊括12.8万道菜品的食仙榜。值得一提的是，扫街榜目前已覆盖220多个国家和地区，全球华人有了一张可信的“必吃必住必游”指南。并非所有平台都能做到这些。过去二十年，这家国民级出行平台，积累了关于人、车、路、店的海量时空数据，掌握了真实世界中的人、地、时、空要素，能感知城市全景的变化这也是高德扫街榜真实性和动态化的能力来源。产品的迭代与升级，也在入驻的商家那里有了正反馈。比如北京金鼎轩，一家30年的老字号，并未进行线上运营，惊讶地发现，其多家门店近期因上了高德“扫街榜”上获得高分，生意变好了。约六成新增顾客会主动提及通过榜单而来，一年内食客为探访该店专程导航的总里程高达34万余公里。尤其在国庆期间，店内客流因榜单带动增长40%。该店负责人王建彪表示，榜单带来的最大变化是“被主动找到”的感觉。更多门店发生了肉眼可见的变化。在地形复杂的重庆，一家小店上榜百日的提现金额已超过此前半年总和；上海天津路小弄堂里一家30年老店，因上榜意外在海外走红，吸引众多外国游客专程前来打卡；杭州无名小巷中的一家面馆，终日座无虚席。这些散落各地、形态各异的商户，通过扫街榜被一套“验证”逻辑重新连接、点亮。榜单“推荐”不是算法，更多是基于集体真实行为的共同认证。中国饭店协会会长陈新华在表示，当下餐饮业正处于高质量发展的重要时期，面临数字化升级和业态融合发展的双重任务。数字化转型是行业提质增效的关键抓手，高德扫街榜通过数字赋能、信任赋能和科技赋能，提供全季节、全品类、全人群、全球化的真实榜单，为消费者构建广泛的线下信用体系，助力餐饮业高质量发展提供新流量、新增量。为什么会是高德？道理听起来很简单，但想要实现“真实”，至少要理解真实；想要打破传统，那就得重塑市场；想要引导流量，前提是拥有流量。能做到这些的企业寥寥无几，高德恰好就是其中之一。当高德主动发挥其掌握的真实数据、平台大流量、数据处理能力构成的技术优势，就能把真实性做到极致，重构“可信生活服务”，让“真实”不再抽象。重庆95后店主谭春表示，他的“范梅子地摊江湖菜”曾饱受“饭托”困扰，入选扫街榜的烟火小店后，门店获得了15%的客流增长。杭州径乡缘土菜馆的店长杨苗苗，则被榜单上“一年内，专程为我们而来的车，开过了30768公里”这句话触动了。北京锅儿挑面馆的刘师傅感慨，“这个榜单是靠大家开车、走路，实打实导航过来才有的，我们觉得这个真实。”“真实”的数据，就是最硬的通货。高德打破了传统平台中文本评价的习惯，不看评价数量，不看营销投入，只看人们是否真的愿意付出时间与行程成本的“真实到店数据”。这种“行为共识”的维度，对旧体系不啻于一场降维打击。不过，“行为共识”需要数据的广度，局部数据的分析更可能演变成一场“幸存者变差”，到头来也不过是差之毫厘谬以千里。而这恰恰却是高德的强项。扫街榜诞生就站在了大流量的肩膀上。高德作为国民级出行工具，月活用户接近10亿，用户已习惯在此规划路线，扫街榜顺势嵌入，链接用户出行用餐、游玩等需求，完成了“寻找-前往-消费”的决策闭环。比如，济南舜和海鲜店通过扫街榜吸引的新客，桌均消费达1700-1800元，高出平均水平10%-15%，且与品牌的目标客群契合度很高。这里的流量，就带着明确的消费意图。高德app本身强大的数据处理能力能撑得起这些正反馈。如前所述，高德深厚的技术底层能力以及二十年积累的数据，构成了扫街榜各色功能的基础设施，比如利用“人-地-时-空”的知识图谱，可以实现对城市脉搏的把握，每一寸变化都变得有迹可循。这些强大的数据处理能力，也在商户的经营上变得可感。而用户与商家的双向获益，则帮助高德扫街榜拿到了百日成绩：用户获得了摆脱选择焦虑的可靠指南，体验提升，转化为了7000万日活的忠诚度。商家收获了270%的GMV增长，以及更宝贵的，来自真实市场的信心。生活服务超级入口“下一个生活服务市场产品”是什么样的？高德的答案很明显。即不止于成为最大的榜单，而是尝试用技术和产品来撬动生活服务市场的底层逻辑，从而成为生活服务的超级入口。此次更新的飞行街景和即将上线的AR实景功能，正是高德打造生活服务超级入口的一个明确信号，其背后的世界模型则是支持这个目标的技术支点。飞行街景的推出，让用户获取信息的方式，从“搜索-阅读”的二维模式，变成“感知-交互”的“空间计算”。用户使用该功能，到店前就可沉浸式俯瞰店内外环境，街景本身就透传了店铺的口碑与特色，实时获取对应场景的生活服务信息，用户看到的不再是滞后的、容易操纵的文本反馈，而是直接的空间在场“证据”。在产品体验上，高德扫街榜也进行了力度不小的迭代。除了已发布的海量榜单，高德还开放“建榜”能力，让每一位用户都可以创建、署名并分享完全属于自己的榜单，辅助用户快速找到自己想要吃的好店，满足个性化需求。又比如让用户在浏览扫街榜时，可以优先看到好友对一家店的评分和评价；也可以找到志趣相投的同好，获得更专业的建议。扫街榜上线百日，其目标已不仅仅是成为一个找店工具，而是理解空间行为、链接真实和物理世界，成为真正意义的生活服务入口，并主动规划，给出综合的消费建议，才是更重要的方向。来源：九派新闻","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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