头部旅游平台“搭台” 携程协同产业链各方开拓入境游“新增长极”

经济参考网01-08

当前，中国入境旅游市场发展正迎来“黄金窗口期”，产业链各方纷纷瞄准这一新增长引擎积极布局。刚刚过去的元旦假期，得益于免签政策红利持续释放、国际航线增开等多重利好，入境游市场迎来“开门红”。来自国家移民管理局数据显示，假期适用免签政策入境的外国人达到29.2万人次，较上年同期增长35.8%。业内人士表示，迈入2026年，在头部企业的示范引领下，行业有望协同共进取得新的突破。　　“目前多国免签、过境...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2601334288?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-08 11:13","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2601334288","market":"sh","top_or_hot":-1,"title":"头部旅游平台“搭台” 携程协同产业链各方开拓入境游“新增长极”","media":"经济参考网","content":"<div>\n<p>当前，中国入境旅游市场发展正迎来“黄金窗口期”，产业链各方纷纷瞄准这一新增长引擎积极布局。刚刚过去的元旦假期，得益于免签政策红利持续释放、国际航线增开等多重利好，入境游市场迎来“开门红”。来自国家移民管理局数据显示，假期适用免签政策入境的外国人达到29.2万人次，较上年同期增长35.8%。业内人士表示，迈入2026年，在头部企业的示范引领下，行业有望协同共进取得新的突破。　　“目前多国免签、过境...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202601083612574316.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>头部旅游平台“搭台” 携程协同产业链各方开拓入境游“新增长极”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n头部旅游平台“搭台” 携程协同产业链各方开拓入境游“新增长极”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-08 11:13 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202601083612574316.html><strong>经济参考网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>当前，中国入境旅游市场发展正迎来“黄金窗口期”，产业链各方纷纷瞄准这一新增长引擎积极布局。刚刚过去的元旦假期，得益于免签政策红利持续释放、国际航线增开等多重利好，入境游市场迎来“开门红”。来自国家移民管理局数据显示，假期适用免签政策入境的外国人达到29.2万人次，较上年同期增长35.8%。业内人士表示，迈入2026年，在头部企业的示范引领下，行业有望协同共进取得新的突破。　　“目前多国免签、过境...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202601083612574316.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1880383366.USD","symbol_name":"东方汇理中国股票基金 A2 (C)","start_time":0,"source_url":"http://finance.eastmoney.com/a/202601083612574316.html","article_id":"2601334288","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2601334288","pubTimestamp":1767842004,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"当前，中国入境旅游市场发展正迎来“黄金窗口期”，产业链各方纷纷瞄准这一新增长引擎积极布局。刚刚过去的元旦假期，得益于免签政策红利持续释放、国际航线增开等多重利好，入境游市场迎来“开门红”。来自国家移民管理局数据显示，假期适用免签政策入境的外国人达到29.2万人次，较上年同期增长35.8%。业内人士表示，迈入2026年，在头部企业的示范引领下，行业有望协同共进取得新的突破。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","IE00B8HQ1Z84.USD":"BNY MELLON GLOBAL EMERGING MARKETS OPPORTUNITIES \"A\" (USD) ACC","LU0359201612.USD":"贝莱德中国基金A2","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC","LU1224709979.USD":"FIDELITY CHINA FOCUS \"A\" (USD) ACC","LU0261950470.USD":"FIDELITY EMERGING MARKETS \"A\" ACC","LU0329678337.USD":"FIDELITY EMERGING ASIA \"A\" (USD)","LU0828238088.HKD":"SCHRODER ISF GLBL EMGNG MKT OPPS \"A\" (HKD) ACC","IE0008368742.USD":"首域中国增长基金I Acc","LU0650527681.SGD":"Fidelity China Consumer A-SGD","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1868837722.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"2\" (USD) ACC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0634319403.HKD":"ALLIANZ HONG KONG EQUITY \"AT\" (HKD) ACC","SG9999000418.SGD":"Aberdeen Standard Global Technology SGD","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU0737861772.HKD":"FIDELITY EMERGING ASIA \"A \" (HKD) ACC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","TCOM":"携程网","LU0516423091.SGD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (SGD) ACC","09961":"携程集团-S","BK4585":"ETF&股票定投概念","BK1587":"次新股","LU2106854487.HKD":"ALLIANZ THEMATICA \"AMG\" (HKD) INC","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0561508036.HKD":"ALLIANZ CHINA EQUITY \"A\" (HKD) INC","LU2152927971.USD":"NORDEA 1 ASIAN STARS EQUITY \"BP\" (USD) ACC","LU3063872942.SGD":"FULLERTON LUX FUNDS ASIA EQUITIES \"I\" (SGD) ACC","LU0287142896.SGD":"Fidelity China Focus A-SGD","LU0516422440.USD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"A\" (USD) ACC","LU2476274720.SGD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (SGDHDG) ACC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0502904849.HKD":"FIDELITY FUNDS  CHINA INNOVATION \"A\" (HKD) ACC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU1974910355.USD":"Allianz Thematica Cl AMg DIS USD","LU0516422952.EUR":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (EUR) ACC","LU2399975544.HKD":"ALLIANZ ALL CHINA EQUITY \"AT\" (HKD) ACC","LU0106252389.USD":"SCHRODER ISF EMERGING MARKETS \"A\" ACC","SG9999000475.SGD":"Aberdeen Standard Singapore Equity SGD","LU0269904917.USD":"SCHRODER ISF GLOBAL EMERGING MARKET OPPORTUNITIES \"A\" (USD) ACC","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","BK1164":"酒店、度假村与豪华游轮","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU1102505762.USD":"富达新兴市场焦点 A","BK4588":"碎股","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","IE00BPRC5H50.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) INC"},"translate_title":"Head tourism platform \"sets up a platform\" Ctrip cooperates with all parties in the industry chain to open up \"new growth poles\" for inbound tourism","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09961":1.5,"TCOM":1.5},"content_text":"当前，中国入境旅游市场发展正迎来“黄金窗口期”，产业链各方纷纷瞄准这一新增长引擎积极布局。刚刚过去的元旦假期，得益于免签政策红利持续释放、国际航线增开等多重利好，入境游市场迎来“开门红”。来自国家移民管理局数据显示，假期适用免签政策入境的外国人达到29.2万人次，较上年同期增长35.8%。业内人士表示，迈入2026年，在头部企业的示范引领下，行业有望协同共进取得新的突破。　　“目前多国免签、过境免签等政策持续优化，为外国游客来华提供了便利。我们预计，到2030年，中国入境游市场规模将达1800亿美元，增长空间巨大。”携程旅游团队游产品总监朱轶在近日召开的2026携程旅游全球合作伙伴大会上表示。　　科技赋能产业链升级的同时，记者了解到，头部旅游平台正与包括旅行社在内产业链各方协同共进，通过构建全球化商品矩阵、实施精细化场景运营与跨境整合营销，成为连接国内旅行社与国际客源的关键枢纽。　　“对于深耕国内市场的旅行社而言，转型服务入境游客会面临不小挑战，如怎么精准把握不同客源国游客的偏好，如何设计符合游客习惯的产品与行程，又如何进行有效的海外推广等等。”一家旅行社负责人坦言，借助于包括Trip.com在内的头部平台“实实在在”的赋能，目前公司业务已取得积极进展。如在商品包装上，平台会协助商家进行前端图文、行程描述的本地化优化，使产品呈现方式更贴近不同文化背景游客的审美与阅读习惯。服务层面，针对欧美游客对个性化与深度的追求、东南亚游客对清真餐饮的特定需求等，还有专项培训、案例沉淀与服务流程标准化建设。　　“2025年5月以来，携程入境团队人次实现5倍增长，日均订单量翻8倍，有效将全球客源与国内优质供应链高效链接。”朱轶介绍，作为全球化平台，目前Trip.com已覆盖的全球多站点网络与营销能力，为国内旅游供应商开辟了入境游增量蓝海。目前携程平台已覆盖23个国家和地区，提供全国30个省份的上万条团队游产品，支持繁体中文、英文、韩文、泰文等多语言商品展示与支付，为商家铺设了直达全球消费者的数字货架。　　携程旅游事业群COO李小林透露，依托Trip.com全球收客能力，入境团队游业务GMV保持月均30%的高速增长。同时，已组建“高端客户经理+定制师”工作室，整合全球超7000个高奢资源，赋能合作伙伴共同开拓预计达3000亿美元的全球高端旅游市场。　　提效工具直接赋能，携程方面介绍，其AI驱动的“智能引擎3.0”已实现规模化应用落地。携程集团旅游事业群CTO陈浩然介绍，新上线的“CTRIPS融合模型”在跟团游场景中，已为合作伙伴带来超10%的订单增长。其中，AI双态导购系统也承担了80%的售前咨询工作，显著释放合作伙伴客服的人力，使其聚焦于高价值成交环节。　　力求从根本上改变“流量获取不公”的行业痛点，引导商家从价格战转向对服务质量、产品信息、客户价值的良性竞争。据悉，CTRIPS融合模型以客户价值、合作伙伴、供给保障等六大核心因子，将流量分配逻辑更透明化，商家可通过优化具体因子自主提升曝光。　　“流量越来越少，越来越贵是商家们共同的焦虑。去年，我们开始尝试将业务与CTRIPS融合模型融合，它将影响旅游产品排名的因素拆解为客户价值、信息质量、服务评分等六个维度，我们哪里不足、优化建议方案是什么，现在一目了然。这也在引导从业者将精力从低价内卷，更多转向对商品信息、服务保障等长效价值的投入。”一位经营出境游的商家告诉记者。　　“我们深知合作伙伴的成长与平台生态的健康息息相关。”李小林表示，“为此，我们今年全面升级了‘双好自营’体系，通过精准的流量扶持与商家经营分析看板等工具进行深度赋能。成果是令人鼓舞的：紧密合作的‘双好’供应商GMV增速，显著超越平台大盘平均增速38%，形成了清晰的增长曲线。未来，我们将投入更多资源，持续赋能优质商家，共同实现更高质量的增长。与此同时，我们也会关注新伙伴对于冷启动方式的诉求，使得新伙伴也可以快速的加入到好商家自营里。”（文章来源：经济参考网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601334288","isCrawlerRequest":true}