TikTok Shop美区狂飙：增长亮眼却难掩生态位局限与监管隐忧

ITBEAR科技资讯01-05

根据eMarketer最新预测，到2026年，TikTok Shop在美国市场的线上销售额预计将突破234亿美元，这一数字已超过传统零售巨头Target当前约200亿美元的线上业务规模。作为新兴内容电商平台，TikTok Shop仅用不到三年时间便跻身美国电商主流阵营，标志着美国电商格局迎来重大变革。数据显示，2025年黑五至网络星期一期间，TikTok Shop单日销售额连续突破亿美元大关，四天...

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