名创优品叶国富：以IP为帆，向世界出发

DoNews01-04

1月4日，名创优品董事长叶国富发布新年寄语，主题为《以IP为帆，向世界出发》。叶国富向全体名创人致谢，称他们以奋斗和热爱让MINISO红色购物袋成为跨越国界的文化符号，推动自有IP在世界舞台绽放光彩。2025年是名创优品的进取之年，实现从“全球开店”到“文化扎根”的跨越。公司业务覆盖全球112个国家和地区，拥有超8000家门店，海外GMV占比突破46%。企业同步完成从“IP联名”到“IP生态”的...

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