中国新能源车品牌档次、知名度一览：小米、理想太受外界舆论影响！

快科技01-05 14:18

快科技1月5日消息，近日知名调研机构杰兰路发布了2025年度下半年新能源汽车品牌健康度研究，其中在20万及其以上品牌知名度排名上，比亚迪、小米、理想都杀入了前五。从分价格区间来看，在20万元以下区间，提示后知名度前五的品牌依次为比亚迪、小鹏、大众、吉利银河与五菱；在20-30万元区间，提示后知名度排名前五的品牌为特斯拉、比亚迪、理想、小米与蔚来。30万元以上区间中，提示后知名度前五同样集中于特斯拉...

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opinion!","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"TSLA":0.9,"MIUmain":0.6,"XIACY":1.95,"01810":1.95,"HXXD.SI":0.6,"NIO":0.9,"02015":1.93,"LI":1.93},"content_text":"快科技1月5日消息，近日知名调研机构杰兰路发布了2025年度下半年新能源汽车品牌健康度研究，其中在20万及其以上品牌知名度排名上，比亚迪、小米、理想都杀入了前五。从分价格区间来看，在20万元以下区间，提示后知名度前五的品牌依次为比亚迪、小鹏、大众、吉利银河与五菱；在20-30万元区间，提示后知名度排名前五的品牌为特斯拉、比亚迪、理想、小米与蔚来。30万元以上区间中，提示后知名度前五同样集中于特斯拉、理想、小米、蔚来与问界。报告中着重提到了小米和理想这两个品牌，其用户群体对外部舆论敏感度感应很高。在整体青睐指数普遍向优的背景下，本期监测中仍观察到有头部品牌出现了较为显著的反向波动——小米与理想品牌评价中不喜欢比例明显上升、喜欢比例同步下降。以小米为例，不喜欢比例在单一周期内上升约10个百分点，同时喜欢比例下降超过10个百分点，属于本期变化幅度最为突出的品牌之一。对于这个情况，杰兰路指出，头部品牌所承受的不仅是市场竞争压力，也包括舆论环境对信赖结构的放大效应。如何在高关注状态下稳定消费者预期、减少情绪性波动对品牌青睐的冲击，将成为头部品牌需要重点面对的课题。此外，在20-30万元区间，百人青睐指数前五的品牌为特斯拉、问界、蔚来、小米与理想。尽管理想与小米在本期指数中出现阶段性回落，但仍保持在该价格带的前五行列。在30万元以上区间，百人青睐指数排名首位的是问界，其后依次为特斯拉、蔚来、理想与极氪。另外在品牌档次指数上，豪华品牌中只有四个，分别是保时捷、仰望、尊界和莲花跑车，而高档品牌中有问界、奔驰、宝马、蔚来和享界。至于小米、特斯拉、尚界等则处于中高端品牌。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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