阿里拟推 3D 探店工具，降低商家营销门槛

鞭牛士01-05

AIPress.com.cn报道1月5日消息，据《彭博社》报道，阿里旗下的高德地图正秘密内测一款基于 AI 的3D 餐厅生成工具。这项技术堪称餐厅版的“自动建模”，商家只需掏出手机拍摄一段环绕店内的普通视频并上传，高德后台的视觉 AI 大模型就能在几分钟内生成一套可交互、可缩放的 3D 室内场景，供食客预览餐位布置和装修氛围。此功能或是在对标同样聚焦于本地生活赛道的美团大众点评。尽管大众点评成立于...

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餐厅生成工具。这项技术堪称餐厅版的“自动建模”，商家只需掏出手机拍摄一段环绕店内的普通视频并上传，高德后台的视觉 AI 大模型就能在几分钟内生成一套可交互、可缩放的 3D 室内场景，供食客预览餐位布置和装修氛围。此功能或是在对标同样聚焦于本地生活赛道的美团大众点评。尽管大众点评成立于2003年，积累了大量用户和评价素材，但其评价的内容形式仍停留在图文和短视频阶段，视觉信息相对碎片化。高德此次利用其强大的地图空间智能底座，试图通过“沉浸式体验”截流用户。为了快速建立生态，阿里巴巴已决定在上线初期，将这套原本高成本的 3D 建模服务免费提供给首批精选商户。这不仅是在比拼技术，更是在利用阿里的“钞能力”直接降低商家的线上运营成本。在阿里巴巴 CEO 吴泳铭“全线业务 AI 化”的战略驱动下，高德地图已不再仅仅是一个导航工具，而是变身为一个“未来生活服务门户”。2025 年末，高德已通过“扫街榜”与芝麻信用体系联动，试图打破美团的评价垄断；而 2026 年伊始的 3D 化攻势，则预示着本地生活竞争已进入“空间智能”时代。面对阿里的步步紧逼，美团也已迅速反应，通过其自研的LongCat模型升级 AI 助手。这场围绕 300 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